How to Add YouTube Videos to Your Website: A Step-by-Step Guide Video adds value to your website, and the right videos can help drive increased traffic and conversion. As noted by Forbes, users retain 95% of the message when they watch videos compared to just 10 percent by text, making video a great starting point to streamline connection with prospective customers. Your best bet for videos? YouTube. With more than two billion logged-in monthly users, YouTube videos now reach 74% of adults in the United States — so it’s no surprise that the platform is used by almost 90 percent of marketers to drive user interest. Ready to leverage video on your site and capture the growing YouTube marketplace? Here’s a step-by-step guide. The Benefits of Adding Video to Your Website Video rules the digital media marketplace, but popularity alone isn’t enough to drive widespread adoption. In practice, YouTube videos come with key benefits for your site, including: Improved User Engagement As noted above, visitors to your site retain more information when viewing videos than reading text. This makes it possible to drive improved user engagement by creating compelling content they’ll remember long after they leave your site — and will hopefully bring them back again. YouTube also incorporates features to increase engagement, like sharing options and playlists. Reduced User Frustration If users have to scroll through walls of text just to find the basics of your brand or understand your value proposition, chances are they won’t stay...

Why People Visit YouTube & How to Engage Them YouTube is the second largest website globally with over 2 billion global users. Still, despite its huge audience, it can be challenging to gain engagement on your videos. Ultimately, to gain views, likes, shares, and even subscribers, your content will have to engage at least part of YouTube's huge audience while fulfilling their needs. But, if you're just starting on YouTube, or struggling to grow your strategy, you might not know what the platform's audience wants just yet. To help marketers learn more about YouTube's huge user pool, and their interests, I asked nearly 300 consumers: "Why do you most commonly visit YouTube?" Here's what they said. Why Do People Visit YouTube? Before we dive into what people picked as the most common reason they visit YouTube, it's worth mention one thing you won't see on the list below: product discovery. Just a measly 3% of respondents visit YouTube primarily to "learn about products." Data Source However, you shouldn't panic just yet. Keep in mind that we just polled a small group of general consumers about their most common reason for visiting YouTube. Had we asked them for their top three reasons, polled a larger group, or polled a specific demographic, the results could have been different. It's also worth noting that many demographics search out product videos when they're researching a prospective purchase. In fact, in a 2020 recent survey, 94% of people said they watch explainer...

How to Grow Your YouTube Channel Did you know that YouTube currently has 2 billion active users a month and is projected to grow to almost 3 billion active users by 2025? It's one of the fastest-growing and most popular social networks today. Plus, it helps people grow their businesses. In fact, the number of channels earning six figures per year on YouTube grew more than 40% y/y, the number of channels earning five figures per year on YouTube grew more than 50% y/y, and the number of channels with more than one million subscribers grew by more than 65% y/y. Now, all that being said, you might be wondering, "How do I grow my YouTube channel so I can drive more traffic to my website and revenue to my business?" To help marketers and business owners answer this question, we asked 300 consumers why they most commonly subscribe to YouTube channels. After looking into the data, we'll dive into our findings to help you better design effective strategies toward connecting with your audience on YouTube. Let's get started. Why Do Consumers Subscribe to YouTube Channels 30% of respondents said they most commonly subscribe to YouTube channels because the channel publishes how-tos or educational content about their career or industry. 21% of respondents subscribe to channels because the channel publishes how-tos or educational content about their hobbies. And 17% of respondents said they subscribe to YouTube channels because they post funny or entertaining videos. To review the...

The Beginner's Guide to Editing YouTube Videos As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers. That said, if you’re operating on a shoestring budget, you might not be able to afford video editing software. So what’s a video marketer to do without editing software? Fortunately, YouTube offers a web-based video editor that is entirely free and accessible through its platform. In this post, learn how to use YouTube’s native video editing tools, as well as best practices to keep in mind when editing your videos to ensure you’re keeping your audience engaged and interested in watching more. How to Use YouTube's Video Editor 1. Sign in to YouTube Studio 2. On the left sidebar, click Content. 3. In Uploads, click the thumbnail of the video you want to edit. 4. In the left sidebar, click Editor. 5. Trim the beginning or end of your video. If you want to trim the beginning or end of your video, select Trim, which is next to your video’s timer and right above your timeline panel. You should see a blue box around the sides of your video timeline panel. Drag them to chop off the parts of the beginning or end of your rough cut that you don’t want to include in your final published version. Click Preview...

10 Outdated YouTube Marketing Tactics to Drop, According to HubSpot Video Managers When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Anyone else remember Smosh and Fred? I'm aging myself, but I digress. Back then, using YouTube for business and marketing was a new concept. Now, more than 15 years later, it's entirely different. Brands and businesses use Youtube to engage and connect with their audience. For marketers, this means your YouTube strategy needs to have evolved from the beginning days of the social platform. If you haven't and are still using old YouTube strategies, you won't benefit from having a channel. Let's review the top outdated YouTube strategies that you need to abandon and what you should do instead. 1. Focusing on selling products rather than helping your audience. While YouTube might have been a place for entertainment before, it's now also a place for people to learn new skills and conduct research. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. Users on YouTube like to be educated and not sold to." When businesses first started using social media sites, one of the older marketing tactics was to sell, sell, sell. But users don't want to be sold to. They want help. If they go to your business's YouTube, they probably want information too....

YouTube Algorithm: The Constantly Updated Guide to YouTube's Updates & Changes Since marketers are at the mercy of algorithms on nearly every publishing channel, knowing how each of these unique algorithms work is crucial to attracting and maintaining an audience. Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, which boasts over 2 billion users, has been remarkably transparent. It launched a course for creators about getting discovered, walking them through the nitty-gritty details of increasing their visibility on the platform. Naturally, we took the course to help you understand exactly how to boost your rankings on the video platform. Read on to learn what we discovered and how you can grow your audience on YouTube. How does the YouTube algorithm work? YouTube’s algorithm serves the most relevant, personalized videos to their users on five different sections of their platform: Search, Home, Suggested Videos, Trending, Subscriptions, and Notifications. By helping users find the videos they’re most likely to watch and enjoy, YouTube can keep viewers on the platform for as long as possible and get them to visit their site regularly. To figure out which videos and channels users are most likely to enjoy watching, YouTube “follows” their audience, which means they track their users’ engagement with each video they watch. More specifically, they pay attention to which videos each user watches and doesn’t watch, how much time they spend watching each video, which videos they like and dislike, and which videos they’re...

How to Get a YouTube Community Tab With nine in 10 marketers planning to use YouTube in their 2021 marketing strategy, it’s more important than ever to capture your audience’s attention. One of the best ways to do this is by creating a connection with your viewers through fostering community. YouTube’s own creator academy says it best: “A loyal community of viewers can help promote your videos to new viewers through their own social networks, and give you instant feedback on what they do and don’t like.” While building these relationships doesn’t happen overnight, it’s rewarding to see your channel grow. The community tab is one important way that YouTube helps creators build relationships with their audience. Read on to learn how to get your own YouTube Community Tab, and how to use it to build relationships, increase subscriptions, and boost watch time. Fans can comment and like or dislike posts, and share them with their friends. And just like that, a functioning community is created. Community is an important part of our human experience. With the COVID-19 pandemic, the way we participate in our communities has changed. According to SproutSocial, YouTube has stepped into this position. “Viewers are connecting with YouTube content in a way that helps them feel like they’re living what they’re watching. After a year in a global pandemic, this is a necessary way to help people still feel connected to their passions, hobbies, and normal life activities. “ How to Get a...

How To Make a YouTube End Screen While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube. Aside from product purchases, how do you keep viewers interested in your channel and watching more videos? End screens. In this post, we'll explain what an end screen is, outline how to create one, share high-quality examples from existing channels, and recommend template options that you can use to create your own. These elements are shown over the top of the last few seconds of your videos' playtime. They are different from YouTube's automatically generated annotations because you can choose the content yourself. How to Make a YouTube End Screen You can create YouTube end screens directly in your YouTube account, and below we'll go over how to add end screen elements to your videos. 1. Sign in to your YouTube account. 2. In the top right corner, select your account icon, then YouTube Studio. 3. On the left-hand menu, select Content. 4. If you want to add an end screen to an existing video, select the video, click the pencil icon (shown below), and skip the next step. 5. If you want to add an end screen to a new video, select the Create button on...

5 YouTube Description Templates That Have Helped Our Videos Go Viral YouTube is the second largest search engine, with over 2 billion users per month -- so it's an undeniably powerful channel for your marketing efforts. However, if you don't use YouTube for your current marketing strategy, you're not alone. In fact, businesses choose Facebook as a channel over YouTube, even for video content. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. But in the latter half of the year, the team feared the major losses in traffic they could face if they didn't hop on board -- so they implemented a strategy that enabled them to grow YouTube subscribers by 25% in just two months. Because YouTube is a search engine, part of that strategy relied on optimizing the videos to increase the chances of discoverability. One of the most important tactics for optimizing your YouTube channel is writing descriptive YouTube descriptions. YouTube Channel Description A YouTube channel description is similar to the "About" page of a website. In fact, it even appears under the "About" tab of your channel's YouTube page.  The YouTube channel description is meant to convey to potential viewers what your content is about: the topics you cover, the themes you tackle, and why. You'll not only need to convey what you discuss but also what you bring to the discussion and why they should listen to you. The goal here is to turn a one-time viewer into a long-term...

Here's Why People Click Out of YouTube Videos With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. For every YouTube channel related to a specific industry, there are a handful of others churning out similar content. To rise above YouTube's fierce competition, you'll need to regularly create content that grabs your viewers' attention and keeps them engaged. Ultimately, if viewers disengage with your YouTube videos, they'll click out of them before they end and find better content from another channel. Before you begin producing content, it's important to ask yourself, "Why do consumers click out of YouTube videos?" To help video marketers answer the question above, I used Lucid software to ask nearly 300 consumers why they disengage from YouTube videos. Why Consumers Click Out of YouTube Videos After taking time to film, edit, upload, and optimize videos, it can be frustrating to see a heavy viewer dropoff before the content ends. Not only can this trend hurt your YouTube engagement metrics, but it's also a sign that you're wasting valuable time and money making content that people aren't even going to finish. But, while higher dropoff rates are often a sign of content disengagement, it's important to note that -- sometimes -- video exits aren't a creator's fault. When I...