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Viral Videos: A Guide to the Imperfect Art

Video Marketing, Youtube Marketing
January 11, 2023/by
Viral Videos: A Guide to the Imperfect Art Virality. Many brands want to go viral, but it’s more of a mystery to create viral content in a digital age where the most unpredictable content can reach millions of views overnight. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. What’s the secret? Unfortunately, virality is more of an art than a science. While there is no tried-and-true formula for virality, there are some elements that we consistently see — and knowing what that puts you one step closer to attaining that viral glory. So let's identify some of the commonalities that can make them internet-famous. The Science of Virality From the latest trending Twitter or TikTok moment to some of the oldest viral moments to come from YouTube, like “Keyboard Cat” or “Charlie Bit My Finger,” the science of a viral video is an ever-changing imperfect formula. How do videos go viral? While for YouTubers of today, it may take a lot of luck, some common elements of viral videos can set you up for success. According to HubSpot research in the 2022 Video Marketing Report, these are the most prevalent characteristics: Title length: Videos had short titles (3 words or less) Run-time: Videos had shorter run times (3 minutes or less). Captures viewer's attention in first few seconds: Videos featured the element of surprise (defined as seeing or hearing...
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12 Essential YouTube Advertising Statistics for 2022

Youtube Marketing
August 23, 2022/by
12 Essential YouTube Advertising Statistics for 2022 YouTube is the internet's second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY increase. (Statista, 2022) YouTube ads have the potential reach of 2.56 billion users, or roughly 1 in 3 people on Earth. (Hootsuite, 2022) YouTube ads reach more than three quarters of adults aged 18+, and more than 90% of adults in a total of 14 countries. (Hootsuite, 2022) YouTube’s biggest advertising audience is males between 25 and 34. (Hootsuite, 2022) The cost of YouTube ads can vary and can cost between $0.10 and $0.30. (HubSpot, 2022) YouTube Advertising Statistics Apple Inc. and Disney were the top spending advertisers on YouTube in 2021. (Statista, 2021) 63% of people say they bought from a brand after viewing an ad on YouTube. (Think With Google, 2022) YouTube ads with strong CTAs have shown to increase the likelihood of short-term sales by 30%. (Think With Google, 2022) Audio is the No. 1 lift multiplier for effective YouTube ads. (Think With Google, 2022) The attention, branding, connection, direction (ABCD) YouTube ad strategy delivers a 30% lift in short-term sales and a 17% lift in customer lifetime value....
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How to Promote Your YouTube Channel [+ Tips from HubSpot’s YouTube Team]

Youtube Marketing
August 20, 2022/by
How to Promote Your YouTube Channel In the early days of YouTube, there weren't a whole lot of YouTubers or brands creating content on the platform, so it was much easier for content creators to stand out. Fast forward to 2022, and there are now roughly 15 million active content creators on YouTube pumping out 500 hundred hours of content every minute. With that in mind, you're probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost? Fortunately, there are many tools, tips, and tricks you can use to promote your YouTube channel without having to spend a lot of money — or any money at all. In this blog, we'll explore some of my favorite, no-cost methods to promote a YouTube channel. Create compelling content. Use keywords in your headlines, descriptions, and tags. Use hashtags. Customize your thumbnails. Post regularly. Promote your channel on social media. Promote your channel on forums. Build a community. Run a contest. Cross-promote your videos on YouTube. Collaborate with other creators. Create playlists for your YouTube videos. Embed your YouTube videos. Livestream. Add a YouTube widget to your website. How to Promote Your YouTube Channel for Free I have my own YouTube channel where I talk about anime, and when I first got started I...
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YouTube Challenges To Boost Subscribers in 2022

Youtube Marketing
August 13, 2022/by
YouTube Challenges To Boost Subscribers in 2022 With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, and showcase your unique personality as a content creator. Some challenges can be done on your own and a few will need involvement from friends, family, or partners, but many challenges are interesting and fun to complete. Here are some of my favorites: YouTube Challenges You Can Do Alone Things Only 1% of People Can Do Good Things Challenge Surviving on a Penny Challenge Buying the First Five Things You See Recommended in Ads YouTube Challenges You Can Do With Friends or Family Who Wore It Better Whisper Challenge Best Friend Challenge Who Knows Me Better? Partner or Best Friend? YouTube Challenges to Do as a Couple Extreme Couple vs Couple Challenge Spend 24 Hours Handcuffed Together Wheel of Dares Best YouTube Challenges The best YouTube challenges are entertaining and simple enough that almost anyone can participate. Whether it's trying a new look, completing DIY projects in record timing, or asking your loved ones silly questions, the challenges I've listed are straightforward for most people to do. So at the end of each challenge, don't be afraid to ask your audience...
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The Best Video Marketing Channels to Grow Your Brand in 2022

Video Marketing, Youtube Marketing
August 9, 2022/by
The Best Video Marketing Channels to Grow Your Brand in 2022 Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video, it's hard to know which ones are worth your time. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Best Channels for Long-Form Video 1. YouTube In the social media sphere, YouTube feels like a steady ship in choppy water. In fact, it's nearly impossible to talk about video marketing without mentioning the behemoth that is YouTube. Launched more than a decade ago, YouTube has kept a competitive edge against new players in the field, like TikTok and Instagram. But it's not just an entertainment hub — it's a powerful marketing tool. According to a HubSpot Blogs report of 500+ video marketers, almost half (48%) of marketers plan to increase their investment in YouTube this year. Participants also ranked YouTube as the second best platform for ROI. While many marketers find success on YouTube for different reasons, its large user base (2.6 billion active users, to be exact) and advanced ad targeting certainly help. If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more...
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The Top Video Marketing Tactics Brands are Investing In [+Which Are Losing Steam]

Video Marketing, Youtube Marketing
July 12, 2022/by
The Top Video Marketing Tactics Brands are Investing In Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Fortunately, the HubSpot Blog recently surveyed over 500 marketers across the globe about their video marketing tactics, what seems to be working, and which tactics are worth reconsidering. Most Used Video Marketing Tactics Here is a breakdown of the kinds of videos and platforms marketers are continuing to leverage and why: Short-Form Video In our survey, we found short-form video leads in usage with it being leveraged by 58% of marketers. Short-form videos also lead on ROI, engagement, and lead generation. Nearly half (46%) of marketers will plan to use short-form videos for the first time in 2022 and 36% will invest in short-form videos more than any other format. These numbers aren't surprising when you consider short-form videos are more likely to go viral, according to 47% of video marketers. Long-Form Video Long-form videos come in second when it comes to usage with 37% of marketers leveraging the format. This format also places second in terms of ROI, lead generation, and engagement. According to our survey, 36% of marketers plan to leverage long-form videos for the first time in 2022, and 18% will invest in the format more than any other kind...
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Top 5 Video Marketing Challenges in 2022 [New Data]

Video Marketing, Youtube Marketing
June 23, 2022/by
Top 5 Video Marketing Challenges in 2022 Video marketers report that it offers the highest ROI of any media format, but those who use it still face challenges with the strategy. The HubSpot Blog Video Marketing Report surveyed 500+ video marketers and asked them about their top challenges, and we’ve compiled them in this post. Read on to learn what marketers are dealing with and how to overcome them in your strategy. Top Video Marketing Challenges in 2022 The top five video marketing challenges are: Lack of time to create video content. Difficulty creating an effective video strategy. Inadequate budget to create video content. Difficulty with the video creation process (producing, filming, editing videos). Lack of content ideas. Let’s go more in-depth into each of these challenges and how you can address them if you also struggle with them. 1. Lack of time to create video content. Marketers wear many hats and create multiple different types of content on multiple channels, so it makes sense that finding the time to balance everything can be a challenge. As a result, it’s no surprise that lacking time to create video content is the top reported challenge for video marketers. When it comes to a lack of time, they also note that the most consuming part is pre-production, which involves coming up with ideas, writing a transcript, casting, etc. One of the best ways to remedy a lack of time to create video content...
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YouTube Thumbnail: Your Guide to Making a Scroll-Stopping Image

Youtube Marketing
June 16, 2022/by
YouTube Thumbnail: Your Guide to Making a Scroll-Stopping Image YouTube thumbnails, the small, clickable snapshots that viewers see when they search for videos, can be just as important as a video’s title because they provide a preview of your video and entice viewers to click through.  If your video has an ordinary or sub-par thumbnail, it won’t persuade anyone to watch your content. YouTube could deem the video irrelevant and won’t rank it in the search results or distribute it through the "Recommended Videos" feed. Since your video’s click-through rate is one of the most important ranking factors in YouTube’s search algorithm, especially during its first hour on the platform, an eye-catching thumbnail can make a huge difference in ranking number one for a query and not ranking at all. Creating vibrant YouTube thumbnails can also instantly grab people’s attention and this can help you differentiate yourself on a platform full of standard thumbnails all screaming for attention. Below, we’ll guide you through an easy four-step process for creating visually appealing YouTube thumbnails that will cut through the noise, boost your video’s click-through rate, and lift your rankings. Table of Contents: How to Make a YouTube Thumbnail 8 YouTube Thumbnail Makers   1. Visit a free online YouTube thumbnail maker. There are eight free online YouTube thumbnail makers listed below, but we featured FotoJet in this guide because it’s one of the only YouTube thumbnail makers that doesn’t make you sign up...
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Best Times to Post on YouTube in 2022 [Research]

Video Marketing, Youtube Marketing
May 3, 2022/by
Best Times to Post on YouTube in 2022 HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year. With so much emphasis placed on the platform, we wanted to know what times and days publishers saw the best results. Keep reading to learn what we discovered. Creating a video for YouTube isn’t an easy task. First comes ideation, then scripting followed by filming, and finally editing - and that's just at a high level. Imagine doing all that work just to upload a video that doesn’t get much traction. When you’re first starting out, you’re bound to struggle. However, if you’ve been at it for a while and are still not getting any traction from your videos, your upload time could be the culprit. We surveyed 300+marketers in the United States for our Social Media Trends Report and asked them, “What’s the best time to post on YouTube? ” To start, our report revealed that most marketers surveyed say they post on YouTube four to six times a week – as much as they post on Instagram, TikTok, Reddit, and many other social platforms. The only platforms where respondents posted every day were Facebook and Twitter. While other social media platforms offer countless formats to engage audiences, from ephemeral content and in-feed posts to polls and live streaming, some argue YouTube is slow...
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YouTube vs. Vimeo: Which Video Platform is Best for Your Business? [New Data]

Youtube Marketing
March 9, 2022/by
YouTube vs. Vimeo: Which Video Platform is Best for Your Business? While YouTube is obviously the largest video hosting platform on the web, it might not be the best choice for every business. There are other factors to consider when choosing a home for your video marketing — such as cost, tech support, and video and audio quality — to name a few.  To help you find the best fit for your company's unique needs, we compared YouTube directly against the smaller, more niche platform Vimeo across a number of factors. Read on to see the results, and decide for yourself. Number of Users Winner: YouTube There's no real competition here. YouTube commands an audience of over two billion monthly users — almost half of the entire internet-using population. Vimeo's 230 million monthly viewers and 1.9 million paid subscribers seem insignificant in contrast. For maximum reach, choose YouTube. Search Optimization Winner: YouTube YouTube leaves Vimeo in the dust here. YouTube is the second largest search engine on the internet, right after parent company Google. If you're planning to create a video tailored to a specific search query, (e.g., how to pick a font for your website), your video belongs on YouTube. Not only will it appear in search results directly on YouTube, but Google also seems to favor videos from YouTube over those posted on other platforms. Mobile Winner: YouTube 70% of all YouTube views come from mobile, and the YouTube mobile app is absolutely dominating...
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