Top 5 Video Marketing Challenges in 2022 [New Data]
Video Marketing, Youtube MarketingTop 5 Video Marketing Challenges in 2022
Video marketers report that it offers the highest ROI of any media format, but those who use it still face challenges with the strategy.
The HubSpot Blog Video Marketing Report surveyed 500+ video marketers and asked them about their top challenges, and we’ve compiled them in this post. Read on to learn what marketers are dealing with and how to overcome them in your strategy.
Top Video Marketing Challenges in 2022
The top five video marketing challenges are:
Lack of time to create video content.
Difficulty creating an effective video strategy.
Inadequate budget to create video content.
Difficulty with the video creation process (producing, filming, editing videos).
Lack of content ideas.
Let’s go more in-depth into each of these challenges and how you can address them if you also struggle with them.
1. Lack of time to create video content.
Marketers wear many hats and create multiple different types of content on multiple channels, so it makes sense that finding the time to balance everything can be a challenge.
As a result, it’s no surprise that lacking time to create video content is the top reported challenge for video marketers. When it comes to a lack of time, they also note that the most consuming part is pre-production, which involves coming up with ideas, writing a transcript, casting, etc.
One of the best ways to remedy a lack of time to create video content...
/