Does My Business Need a Website? 12 Reasons Why & 5 Reason Why Not If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you. Sure, you understand the need to have some web presence, but you might not believe that an effective website is going to make that big of a difference for your particular business — especially if you’re already plenty profitable. What do you think? Do you need a website to run a successful business? This article discusses reasons why having a business website is a wise investment and why you sometimes don’t need a website. Does My Business Need a Website? Many business owners ask, “Since I have a small business with a small workforce, and since we don’t sell anything online, do I need a website?” The answer is YES! If you have a business, you should have a website to avoid losing business to competitors that already have one. Furthermore, are you sure you can’t sell your product online? COVID-19 has altered the retail landscape, with millions of shoppers online looking for everything from books to clips to houses to natural gas and more. So while you dither, your competitor has likely seen how effective a website can be for their business. You definitely don’t want to be left behind. But you might ask, “Doesn’t my Facebook page count?” Do I Need a Website if I Have a Facebook Page?...

How to Add HTML Embed Codes to Your Website If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. But wait a second ... before we get into the nitty-gritty of this tip, what the heck does "embed" mean? And what is HTML? If you don't know how to code at all, no worries — embedding external content is extremely easy. Let's take a second to break down the basics. What does embed mean? Embed means to integrate external content into another website or page. You embed something when you place a block of code — called an embed code — into the HTML editor of another website. When you hit ‘Save’ or ‘Publish,’ the media then renders on the published page. Embedded content is referenced with HTML. HTML is one of the most basic languages used on the web to design and lay out web pages. You often see this code when you're in the "back end" of your blog post. There’s where you’ll add your embed code. Most social and multimedia websites have an option to generate an embed code right in each individual post. Here’s an example of an embed code for a HubSpot YouTube video: And here’s the embedded result. Want to do the...

The 11 Best ClickFunnels Alternatives & Competitors in 2020 The marketing technology landscape is expanding rapidly, and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. So, if you want to build a powerful inbound marketing engine, what do you need? Well, first off, you need a website. It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. Additionally, you'll want messaging tools like email, push, or SMS to communicate with your leads and prospects. All of these tools are invaluable in helping you build powerful inbound marketing systems and predictable revenue. To help consolidate all of these marketing elements in one place and test new campaigns, there are powerful suites like ClickFunnels that you might try out — but ClickFunnels isn't for everyone. Here, we'll explore 11 alternatives to ClickFunnels that will help you create high-quality campaigns and drive more revenue in 2020 and beyond. But first — what is ClickFunnels? What is ClickFunnels? At its core, ClickFunnels is a company that tries to help you with all of the above. It's a full suite sales and website funnel building tool, primarily predicated on landing pages and basic marketing automation functionality. The magic is that you can set up pretty clever workflows and funnels without the help of developers. This means you can move faster, test new campaigns rapidly, and therefore, drive more revenue. Some of ClickFunnels features include: Landing pages Sales...

How to Hire a Freelance Web Developer So your company is growing. Things are exciting. Everyone is motivated and ideas are coming in from left and right. Then it happens. You say something along the lines of, “Wouldn’t it be cool if we could build ? It would cut costs/generate a ton of new leads/change the way we operate.” The team is rallying around the idea, the boss is giving you the wink and the gun, everything feels right in the world -- until the dread hits. Who’s going to build it? Hiring your first freelance developer can seem difficult, but it doesn’t need to be. With the right plan in place and an understanding of your company’s needs, finding the right freelancer for the job can be a largely painless process. I’ve worked on both sides of this equation as an independent, freelance web developer and as someone who’s run a large development team. Follow these steps to make the process smoother for both you and your new freelance partner. How to Hire a Freelance Web Developer First, ask yourself: What do I need? Before identifying a freelancer to work with, you should first know what you’re asking for. This should always be step number one. Are you looking to update some images on a web page? Do you need an entirely new site? Is it a mobile app? Is something wrong with your analytics? Do you need a new tool created? The answer to any of...