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80 Things to Check Before, During, and After Launching a Website

Website Design
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80 Things to Check Before, During, and After Launching a Website Admit it: Launching a new website is stressful — even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word. And of course, a handful of things could go very, very wrong. Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message? Instead of worrying about the what ifs, wouldn't it be much easier to have a comprehensive website checklist to run down before every site launch? One that you could use for enterprise websites, microsites, landing pages, and everything in between? Fortunately, we've created just that. Keep reading to learn everything you need to do before, during, and after launching a website.  What You Should Do Before Beginning Your Site Design Whether this is your first website that is being built from scratch or you are doing a website redesign, there are a few steps that you should take before hiring a web designer or diving in yourself. 1. Analyze your previous website (if applicable). In order to make good decisions, you must first understand where you've been. That starts with your existing website if you have one. Ask yourself:  What is the...

The 8 Elements of Modern Web Design (And Web Design Trends to Watch)

Website Design
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The 8 Elements of Modern Web Design (And Web Design Trends to Watch) Every year, we see new elements and styles in website design begin to emerge. Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it's not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor's experience. But with so many options to choose from, it can be challenging to determine which ones are really worth considering. To help you narrow your focus, we've detailed eight important elements of modern website design that you can include to improve your site's performance. 8 Modern Website Design Elements and Trends 1. Unique & Large Typography Most companies have a particular font or typography that they use to help their customers immediately identify them versus their competitors. In recent years, designers have received a larger selection of fonts to choose from, making it easier for brands to more accurately express themselves through typography.  For example, The New Yorker is recognized instantly through their use of unique font, Adobe Caslon Pro. While more unique fonts, such as Blokletters-Balpen, have begun to be used by startups and technology companies like Zero. Why is it useful? Typography uses one design trend across the website to lead readers to different parts of the page. For instance, The New Yorker website leads visitors from one section to another based on the...

17 of the Most Creative ‘Meet the Team’ Pages We’ve Ever Seen

Website Design
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17 of the Most Creative 'Meet the Team' Pages We've Ever Seen To a prospect seeking out a new service provider, it can all be a little overwhelming. It's easy to wonder: Who are the real people behind all the smoke and mirrors? Adding a "Meet the Team" page or section to your website is an easy, effective way to give your business a accessible face. It gives prospects an idea of who exactly they'll be working with, and shows potential employees that you're proud of the people on your team. For some inspiration, see how these companies introduce visitors to their most important creative assets: their people. 1. Yokel Local Yokel Local is a Platinum HubSpot Agency Partner who positions themselves as an extension of their clients' marketing teams. For that reason, they showcase the people on their staff to highlight the humans behind the brand. What's pleasing about this particular 'meet the team' page is the matching blue backgrounds and cool palette. The grid design provides a modern feel, and if you click on one of the faces, a box will open with more information about the team member, including their bio, credentials, and social profiles. 2. Digital Marmelade Since most employee bios read a lot like a list of stats ("10 years in the industry ... 4 years at the company ... Managed 80 website redesign projects ... ") the folks at Digital Marmelade decided to have a little fun with the format. Each employee at the...