11 of the Best Microsite Examples We’ve Ever Seen
Website Design Examples11 of the Best Microsite Examples We've Ever Seen
They say the best things often come in small packages. Think about it: jewelry, books, the keys to a new car ... all of these things support this notion. And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we crave more focused content at a smaller scale, too.
Here’s where microsites come into play. Unlike regular websites, microsites tend to be simplistic and easier to navigate. This isn't to say they won't make you want to poke around for a while, though. In fact, the really great ones do just that. In this post, we’ll show you some great design examples of microsites in action.
What is a microsite?
A microsite is a web page or small website made to promote a company’s product, service, campaign, or event. Microsites typically use a different domain or subdomain from the main company website and include links back to the main website, but act as a separate entity for the brand.
Microsites can help brands achieve a number of things. As HubSpot Product Manager Alex Girard puts it, “You can use a website to create a digital experience for a number of different moments in the buyer’s journey. It doesn’t have to be just a corporate ‘.com’ website for converting visitors to leads. You can build digital experiences that span the entire customer journey.”
For example, many companies use them to highlight a...
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