The Catchiest Webinar Titles We've Seen, Plus How to Make Your Own Webinar titles are a lot like blog post titles – they have to catch your eye, yet provide enough context to make you click. Titles can't be too short or too long. And because webinars are meant to inform or educate viewers, it's best to let people know what they'll get from handing over an hour of their time. With 42% of marketers planning to host or join a webinar this year, there's no better time to work these online events into your marketing strategy. That's because webinars are one of the most effective ways to engage with your audience. In 2020, a whopping 91% of webinar marketers said their events were a success. While webinars may not be as sexy as social media campaigns or the latest members-only app, they're key to marketing in an increasingly remote world. Some companies have no plans to return to the office. Others have begun to adopt a hybrid model that combines remote and office work. Webinars are great for both models because updating knowledge and learning can be done remotely without losing productivity. The downside: competition. Businesses replacing live events with virtual meetings and conferences are saturating the market. The digital hosting platform ON24 reported a 167% increase in webinar activities from April 219 to April 2020. Coming up with an amazing webinar title is an important step in standing out, attracting leads, and engaging customers. So let's walk through...

The 3 Best Evergreen Webinar Software You Need Now Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. Lower cost per acquisition, ease of automation, and building trusted archives of useful content has proven to be an effective means of moving customers through the sales funnel. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI. Read on to find out our favorite evergreen webinar strategies, platforms, and the features that make all the difference. When businesses first started producing webinars the focus skewed towards live events. Shiny and new, the promise of a live webinar meant capturing highly engaged leads and collaborating with top talent in the industry. But live webinars are also a ton of work to produce: weeks of coordination, marketing emails, practice sessions, and script revisions, building slide decks… all for an hour of learning, and a few days of follow-ups. Tons of information was lost every time a webinar ended because there wasn’t a simple way to re-watch it. Until we got savvy and started recording them. Hosting your recorded webinars is an excellent, low-cost way to create resources for potential or existing customers about how to get set up with your software, walking through common blockers customers face, or demonstrating new tools and integrations. There are many different content...

How to Write a Webinar Script Whether or not you enjoy public speaking, I’d bet you don’t like hopping on stage without preparing for a speech or keynote address. Running through slides, practicing in front of a mirror, or pre-writing a script — whatever type of preparation you prefer, it’s key to calming nerves and delivering an engaging, valuable presentation. The same goes for a webinar. You and your panelists may be at home and behind a screen, but that doesn’t mean webinars are any less important to prepare for (or that they can be any less nerve-wracking). To help your preparation and quell your nerves, consider writing a webinar script. Not only will this guarantee your webinar presenters and panelists stay on topic, but it will also ensure you deliver a relevant, actionable webinar that doesn’t waste your audience's time. What is a webinar script? A webinar script is a pre-written dialogue of what you plan to share and teach during your webinar. At a minimum, your webinar script should include an introduction, an agenda of what you and your panelists plan to discuss, the specific points that your panelists will cover, and a closing call-to-action. Webinar scripts can also include timing details (to ensure your guests don’t veer off course or take time from another presenter), navigational instructions (such as when to share a screen, direct attendees to a certain website, or at what point certain panelists may join or drop off), and certain terms or...

Why Consumers Sign Up for Webinars In 2020, brands are leveraging virtual events more than ever. And, although some marketers once believed that "webinars were dead,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Webinars, or online events often modeled like a class or seminar, often include a lesson, slide deck, interactive elements such as polls, and, occasionally, time for audience members to virtually ask questions. Because of their educational format, webinars can offer a number of great perks to brands. First, you can build a sense of credibility by hosting a webinar on a topic your company has expertise in. Second, webinars can enable your fans to interact with you digitally. Lastly, and most importantly, webinar signups can lead to a bigger contact list, more prospects, or purchasing conversions. But webinars aren't always easy to plan and execute. Because webinars require viewers to sign up and remember to tune in, it takes clever marketing to ensure that a large audience actually attends. Additionally, with most brands going virtual in 2020, a number of competitors in your space might very well be planning a similar webinar that your audiences might be more drawn to. Luckily, by researching your target audience, and learning more about what drives attendees to sign up for webinars, you can create and promote an event that effectively pulls in and delights your audiences. So, where do you start? To help you research the...

12 Tactics That Take Webinars From Good to Great, According to HubSpot Marketers In 2020, with conferences and events going virtual, a number of brands around the world have heavily embraced webinars.  Along with allowing marketers to educate audiences about topics related to their brand, webinars can also offer major lead generation benefits. But, while a number of successful marketing pros make creating webinars look easy, there's actually a hefty amount of work that needs to go into planning them in order to see solid engagement. The lead-up to a webinar requires other facets of inbound to come into play -- everything from getting a speaker to join the webinar, to planning blog and social posts to promote it, to developing the actual topics and focus for the event. At this point, you might be asking yourself if there's a checklist that can assist you in your webinar planning. Well, look no further. Below, I've outlined 12 tactics you should focus on to ensure you and your team are fully prepared to put on a high-quality, successful webinar. How to Prepare for an Engaging Webinar 1. Interact with your audience through promotions before the webinar. If your audience doesn't know about your webinar or isn't excited about the topic, they won't sign up.  Be sure to tweet about the event, write blog posts promoting it, and come up with other creative ways to share it online. To engage attendees -- even before your event, your promotional messages,...

18 Webinar Promotion Tips to Guarantee Nobody Misses Your Next Webinar Here at HubSpot, we know a thing or two about webinars. We set the Guinness World Record for largest online marketing seminar in 2011, hosted webinars with partners such as Facebook, LinkedIn, and Unbounce, and we’re able to host and promote in-house because of the modern marketing team we've built. No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it. So what do you do to ensure people actually, you know ... show up? Turns out, there are at least 18 things you can do to get people aware of, excited about, and attending your next webinar. Here's a guide to making your next webinar a rousing success. What Is a Webinar/Webcast? A webinar (also known as a webcast) is a live, online seminar or workshop that's delivered over the internet. A host -- that's you -- organizes the event and invites attendees. The beauty of a virtual event? The host and the attendees can be located anywhere in the world. Make it educational. Education is one of the most powerful tools you can use to make change happen. Webinars need to have some type of educational component to it -- whether you're educating your audience about a product, a service, a new piece of content, how to use a tool, and so on.  Communicate your content clearly. Webinars are great ways to scale your communication. Provide value to your audience...

Lights, Camera, Action: How to Record a Webinar Worth Replaying A few short months ago, I discovered the beauty of webinars. I love to learn more about the marketing industry. Every chance I get, I'm on LinkedIn searching for engaging content that teaches me something new about social media or content creation. And my favorite way to learn is by watching a webinar. By taking an hour out of my day, I can gain valuable insights from industry experts about virtually any topic. In most cases, I'm introduced to a new thought leader in the space, as well. The only downside to webinars is that a lot of them are live events. Most of the time, my schedule doesn't allow for a "One-time only" experience, so I miss out on a lot of compelling webinars. Fortunately, there's a simple fix around that: Recording them. If it sounds like a lot of extra work to record a webinar, edit, and figure out where it'll live post-launch, don't worry. This post will show you how to do it in five easy steps. Ready to get started and press "Record"? Why record webinars? Webinars are a fantastic addition to your content marketing toolkit. Though they take time to produce, they can be extremely valuable for your audience. They're basically vocal eBooks — They present educational lessons in a fun, engaging format. For example, this webinar is a short, insightful discussion about how to manage a remote sales team: ...