How to Create an Amazing Webinar in 2021 Creating a webinar is one of the best ways to engage with potential customers in an increasingly remote world.  Since the rise of remote work, people rely on technology for education and social interaction more than ever. This means more Zoom meetings instead of in-person meetings, more walks to a home office instead of commutes to a high-rise, and of course, more webinars instead of live events. The B2B webinar platform BrightTalk reported a 76% increase in video, webinar, and virtual events uploaded to their platform from March to June 2020. From April 2019 to April 2020, ON24 saw a 167% increase in monthly usage of its webinar platform. If there was ever a time to create a webinar, it’s now. Are webinars dead? In a word: no. While webinars may seem outdated, especially compared to social media trends that emphasize brevity over substance, they have proven to be invaluable in the time of social distancing.   It wasn’t always this way. A few years ago, we were afraid that webinars were a thing of the past. While nearly half of consumers reported wanting to see more videos in the future, we found that “Research content” and “Online courses,” both of which would fall under the webinar umbrella, ranked at the bottom.  However, the majority of companies are moving toward a telecommuting model, and the trend shows no sign of slowing down. The new “working from home economy” guarantees that webinars...

How Webinars Can Help Your Customer Retention Strategy in 2020 When you first think of webinars, you probably think they're a great tactic for the first part of the flywheel — attract. While you'd be right, webinars are also a way to delight and retain customers. In fact, 75% of B2B buyers consumed webinar content last year, which makes it a good idea to include webinars in your marketing mix. But I wonder, how are B2B companies using webinars? Do they focus primarily on lead generation? Or do they realize the potential webinars offer throughout the buyer's journey and after the sale? An answer began to take shape when I read this post. Bethany Cartwright says, "Webinars work across the entire customer journey. From thought-leadership panel discussions to weekly live demos, webinars are a dynamic and effective way to move prospects down the funnel from awareness to closed deal and beyond." Then, working with ClickMeeting, who now publishes an annual State of Webinar Report, I set out to closely examine how B2B marketers can make webinars work up, down, and beyond the sales funnel. In the infographic below, we see that webinars provide a way to connect and engage with customers throughout the buyer's...