How to Make an Animated GIF in Photoshop Animated GIFs are great additions to your marketing. They're easy to consume, provide a new way to capture your viewers' attention, and can have a serious emotional impact. The best part about GIFs is that they aren't too hard to make. If you have access to Photoshop and a few minutes to spare, you can create an animated GIF in no time. In the following tutorial on making animated GIFs, I'm using the Creative Cloud 2015 version of Photoshop, but the steps should be similar in other versions. How to make a GIF Upload your images to Photoshop. Open up the Timeline window. In the Timeline window, click "Create Frame Animation." Create a new layer for each new frame. Open the same menu icon on the right, and choose "Make Frames From Layers." Under each frame, select how long it should appear for before switching to the next frame. At the bottom of the toolbar, select how many times you'd like it to loop. Preview your GIF by pressing the play icon. Save and Export Your GIF. How to Create an Animated GIF in Photoshop If you already know how to create a GIF, skip to the section on how to use GIFs in your marketing materials.  Here's an example of an animated GIF you might...

50 Visual Content Marketing Statistics You Should Know in 2020 At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. It's amazing how fast things can change in just one or two years, and this year has a breadth of surprising statistics to reflect on. This year, we've seen the continued importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Instagram, and Twitter. At the same time, videos continued to grow as powerful tools for brands looking to communicate more easily with their readers, and virtual reality (VR) is finding its place as a marketing tool in numerous businesses.  To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. You can jump to the following categories to see statistics related to that category: General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 50 Visual Content Marketing Statistics You Should Know General Visual Content Statistics 70% of companies invest in content marketing, which could include visual marketing strategies. (HubSpot) The primary form of media used in content marketing is video. (HubSpot) One fourth of marketers are investing in content marketing related to product promotions while just over 20% of investing in...