My Blog My Blog

Everything Brands Need to Know About the Metaverse

Virtual Reality (VR)
/by
Everything Brands Need to Know About the Metaverse Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation. But, our web-based lifestyle wasn't perfect. While you could see and talk to people, interactions still felt distant and impersonal. And, despite having every delivery app at our fingertips, we still missed going outside, exploring the world, and experiencing life to its fullest. And, for a small -- but growing -- group of people, that's where the metaverse came in. Although metaverses are nothing new, we started hearing more buzz than ever about futuristic virtual reality worlds that could allegedly supplement or expand on our own. As more people began to dive deeper into online gaming, social media, and purchasing VR headsets and accessories, the opportunities of the metaverse gained even more intrigue. Then, in late of 2021, Mark Zuckerberg shocked the world when he announced the change of his company's name from Facebook to Meta, adding that it would represent a new evolution of the company's offerings. Soon after, Meta's first metaverse, Horizon Worlds was opened up to anyone with an Oculus or Meta headset. Almost immediately, fans began to refer to this as "the metaverse." But, there's more to the story of the metaverse, and a lot of things you'll need to know before even asking yourself, "Is investing in a trendy VR world right for my brand?" In this post, I'll walk you through what...

8 VR Startups to Keep an Eye On In 2021

Virtual Reality (VR)
/by
8 VR Startups to Keep an Eye On In 2021 Did you know that the virtual and augmented reality global revenue is expected to grow from over $13 billion this year to more than $67 billion by 2024? In fact, virtual reality startups are valued at more than $36 billion on paper. For marketers, virtual reality's surging popularity and ability to deeply engage people in immersive experiences and transport them to places they could only imagine going to makes it one of the most exciting emerging technologies in the industry. But branded VR experiences are still in its infancy. Most marketing teams don't know how to use the technology to its full potential. To help you learn how to effectively leverage VR, we decided to make a list of the top VR startups and showcase how they've been able to use the technology to raise hundreds of millions of dollars in venture capital and build successful businesses. If you want stay ahead of the VR curve in 2021 and beyond, check out these startups. 8 VR Startups to Keep an Eye On In 2021 1. Magic Leap Magic Leap, a company valued at over $6 billion, is an augmented reality platform focused on providing VR solutions to businesses. With its wearable spatial solutions, you can easily incorporate VR/AR into your day-to-day. For example, you can use the headset to meet with coworkers and colleagues remotely, collaborate, share content, and even visualize...