How to Use Wistia: A Step-by-Step Guide If you're looking for ways to strengthen your video marketing strategy, you've come to the right place! We've partnered with our friends at Wistia, the complete video marketing platform for any business, to show you how to use Wistia and HubSpot to strategically reach your goals with video. In this step-by-step guide, you'll learn: Where your business should be using video How to upload your videos to Wistia How to customize your videos How to share your videos How to generate leads from your videos How to track your video performance in HubSpot Let's dive in! Where You Should be Using Video Video is an awesome way to connect with your potential and existing customers on a personal level, almost like meeting them face-to-face. It's the perfect tool to showcase your product and let your brand's personality shine through. Businesses that ace their video marketing game have figured out how to use video at different touchpoints across their customer journey. If you want to take your video marketing strategy to the next level, here's where you should consider using video: Your website's landing pages Blog posts Your help center Email campaigns Your software application Social media channels … the list goes on Now, here's where Wistia comes into play. Designed for marketers, Wistia provides all the video creation, hosting, sharing, and analytics tools your business...

How Video Consumption is Changing in 2023 Video is more important to consumers now than ever before. Our annual State of Video Marketing survey with Wyzowl shows that 91% of businesses use video as a marketing tool, more than any of the previous years since the surveys started. While video isn't going anywhere, it's constantly expanding, changing, and evolving to fit consumer preferences and new platforms — marketers must keep up. Here, we'll highlight five research-backed ways video consumption habits are changing and how marketers can respond strategically. Online Video Consumption Statistics Marketers Should Know How Video Consumption is Changing in 20231. Consumers increasingly rely on marketing videos from brands.2. Escapism is the name of the game.3. Consumers lean into their passions.4. Production quality is becoming more important.5. Consumers prefer shorter videos.Navigating video in 2023 Online Video Consumption Statistics Marketers Should Know As video continues to be integral to marketing strategies, marketers should keep the following statistics in mind: The number of digital video viewers worldwide is expected to reach 3.5 billion. In 2023, people are watching, on average, 17 hours of online videos per week. People are 52% more likely to share video content than any other type of content. 75% of viewers watch short-form video content on their mobile devices. 83% of marketers suggest videos should be under 60 seconds. How Video Consumption is Changing in 2023 From video length to what attracts viewers — here's...

What Video Marketers Should Know in 2023, According to Wyzowl Research It's well established that video has been one of the breakout trends in the marketing world for the past decade. But what’s happening in video marketing right now? And how does its growth and success stand up to the twists and turns of a global pandemic? At Wyzowl, we've released an annual State of Video Marketing survey every year since 2015, charting usage, spend, channels, and opinions among video marketers and consumers. We recently released our ninth State of Video Marketing report. During that time, usage, spend, and reported ROI have crept slowly upward - from an already high starting point. But this year’s results suggest that, far from reaching saturation point, video marketing is actually continuing to grow in popularity - and achieving better results for marketers than ever. Our research suggests: Video remains a key priority for business with its use as a marketing tool, and its perceived importance by marketers, reaching an all-time high. Marketers feel more positive about video’s return on investment than at any point since 2015, as they report an unprecedented level of influence on KPIs such as traffic, leads, sales, and audience understanding. More marketers credited video with increasing dwell time, traffic, leads, sales, and reduced support queries than in ANY of our annual surveys since 2015, - while an all-time high number of marketers (92%) told us they get a good ROI on...

How to Write a Video Script Videos tell a story. Whether you're writing an original video script or using a video script template, your script is essential to that story. And videos are powerful selling tools. 92% of marketers say that video is central to their marketing strategy. But creating videos can be intimidating. It's complicated whether you're a writer, marketer, or movie producer. There are many steps to planning, editing, and producing videos and each step is important. Writing an effective video script can mean the difference between video success and failure. This post will show you how to write an effective script for your videos. Are you ready to get started? Even the most basic video will be better with a video script. Creating a video is complex. Most video projects include: Lighting Sound Sets Cast and crew Equipment Each of these elements can be tricky to execute, and when they combine, it's easy for mistakes to happen. But your script will include details that make the process run smoothly. A video script is vital to help your team prepare for and organize the video-making process. Plus you and your team will be more confident and produce a better video with a comprehensive script. 1. Choose your target audience. Any marketing project is better with the right buyer persona. This is especially true with video. Because videos often take more time and investment than an online ad or...

How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia's CEO One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. Consumers want the convenience of being able to consume content where they spend the most time, and on their own terms. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. In our recent 2022 State of Video Report, we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. But even more shockingly, as the world opened up and employment rates rose, consumers watched even more video content. With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond?  HubSpot Blog Research surveyed 518 video marketers in the U.S., Germany, France, Japan, Australia, and the U.K. to find out about their goals and strategies going into 2022. Let's dive into what you need to know so you can make your next, or first, video strategy a success. What is the optimal length of a marketing video? Short and...

The HubSpot Blog’s 2022 Video Marketing Report More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Immediately, the effectiveness of video marketing became obvious. But where in the world of video marketing should you focus your efforts first? To help you determine your next steps, we gained insights from video marketers about all sorts of topics and tactics including: Video Marketing Benchmarks and Metrics The Top Video Marketing Goals and Strategies Which Video Formats Have the Highest ROI? Which Channels and Platforms are Most Effective For Video? How to Make Viral Videos Let’s dive in. Video Marketing Survey Findings Video Marketing Benchmarks If no one sees your video, was it even worth making? We first asked video marketers how many views their videos get on average. Here’s what we found: 38% of marketing videos average less than 10K views 16% average under 1,000 views 16% average over 100K views But views aren’t the only metric...

Top B2B vs. B2C Video Marketing Trends You Should Know Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. Read on to learn about the key trends we discovered. B2C and B2B brands balance creating content in-house with relying on outside agencies. We asked 500+ global video marketers, "Does the primary company you do video marketing for creating content in-house, through an outside agency, or both?" 37% said in-house, 14% said an outside agency while 49% said both. When breaking it down between B2C and B2B brands, there was only a 1% to 3% difference. Although there is an argument to be made for both cases, 33% of marketers (both B2B and B2C) surveyed say the ROI is the same in both cases. However, when asked about the quality of the videos, more B2B brands believed creating video content through an outside agency resulted in better marketing videos. Meanwhile, 59% of B2C brands believe creating marketing videos in-house is faster and more efficient, compared to only 48% of B2B marketers. 75% of B2C brands also believe marketing videos created through an outside agency are higher quality and more professional, an 18% increase from B2B brands. Pro-tip: If you want to create high-quality...