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8 Best Video Hosting Sites for Businesses in 2021

Video Marketing
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8 Best Video Hosting Sites for Businesses in 2021 In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. We actually had some fans that would watch our videos and dare us to do something on a weekly basis. While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. In this post, let's review some of the best video hosting sites for your business. Video Platforms 1. HubSpot If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool. With this tool, you can host and manage video files inside the HubSpot platform and then embed those videos on your website pages, blog posts, social media channels, or knowledge base. Using the same platform that you use for your marketing, sales, or service tool is a great idea because everything is all in one place. You can optimize your videos for SEO right in the tool. This video hosting product also allows you to insert CTAs and forms into videos, trigger video workflows that provide targeted content to leads, and video analytics so you know which videos resonate with your audience. For sales reps, you can use the video hosting tool to send video voicemails...

The 4 Go-To Social Media Video Platforms & How to Engage Their Audiences [New Data]

Video Marketing
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The 4 Go-To Social Media Video Platforms & How to Engage Their Audiences Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. With data like that above -- and all the growing social media video platforms out there -- it's become obvious that social media marketing and video content go hand in hand. While creating great social media videos for your company can be an incredibly effective marketing tactic, each social media content strategy shouldn't be a one-size-fits-all approach. To ensure that your videos are seen and spread quality brand awareness, you'll need to ensure you're making the right videos for the right audiences on the right platforms. With new video publishing options appearing on social platforms regularly, determining where your content will live is part of the content marketing battle. To help you figure out where to publish your video content -- and which types of videos to post -- we surveyed 300+ consumers to find out where they most commonly watch videos on social media. Below, we'll reveal the results and a few expert tips for building the best social media video-sharing strategy for 2021 -- including one from an expert at Wistia. Where are Consumers Watching Social Media Videos? In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise. But if you think that everyone's primarily watching video on...

Vimeo’s 4 Tips for Generating Leads With Your Videos

Video Marketing
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Vimeo's 4 Tips for Generating Leads With Your Videos As a marketer, you're often tasked with accomplishing two main goals: making beautiful content that builds your brand recognition and tells your story ... and generating qualified leads that will help you grow your business. Traditional marketing ethos may consider those to be two different streams of work — crafting impactful video ads, and digging up lower-funnel users — but it doesn't have to be that way. If you're not using video as part of your lead generation tactics, you're missing out on a serious opportunity to create impactful content that directly translates to more leads for your business. Megha Muchhala, Product Marketing Manager at Vimeo, shares some key insights on how to integrate your video efforts with your lead generation tactics. Vimeo's Tips for Generating Leads Straight from Video We all know how useful including video on a landing page or an email campaign can be in boosting your conversion rates, but there are also optimizations you can make to your videos themselves that will give you a marketing edge. 1. Add customizable contact forms. Rather than simply relying on CTAs to boost your follows or website traffic, marketers should utilize in-video contact forms to capture specific information from leads. This can be as simple as gathering their email, or more detailed to capture demographic information, short answers to collect personal insight, or other actionable data.  Include these forms on videos embedded throughout your digital ecosystem across your website, landing pages, and even...

The Top 5 Reasons Brands Make Videos [New Research]

Video Marketing
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The Top 5 Reasons Brands Make Videos Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80%, and the mere mention of the word "video" in your email subject line increases open rates by 19%. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. Each business will use video for a completely different goal — ranging from increasing brand awareness, to boosting SEO. Here, we dove into new research from Wave.video to explore the top five reasons brands use video. Hopefully, these statistics will inspire you to use video in new, unique ways in 2021 and beyond. Let's dive in. 1. Brands use videos to increase brand awareness. Video can help your business reach new audiences and attract new viewers to your social media pages and website, which is likely why "increase brand awareness" is the number one reason brands use video. Take this video from Tasty, a Buzzfeed brand: Ultimately, Tasty's video isn't meant to sell any products (at least, not directly) — instead, it's simply meant to entertain new audiences and, ultimately, increase awareness of Tasty's brand. 2. Brands...

What Video Marketers Can Learn from 5 Memorable Australian Commercials

Video Marketing
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What Video Marketers Can Learn from 5 Memorable Australian Commercials By September of 2019, nearly 60% of Australia's population was on YouTube. With internet and social media usage increasing in Australia, the percentage above is likely to grow. Like people in many other countries, Australians embrace video when it comes to learning new things, entertaining themselves, or even researching new products. Now, with growing access to the web, mobile data, and all sorts of online video platforms, video is more readily at Australian fingertips than ever before. At this point, if you're a marketer for an Australian company or an international brand looking to gain awareness in the region, video content or video ads could be solid tactics for you. But, if you've never made a commercial or marketing video for your brand before, you might ask yourself, "Where do I even start?" One of the best ways to learn how to effectively sell your brand or product through video could be watching commercials from your region's most successful brands. By looking at some of the most iconic Australian commercials, you can learn about storytelling styles and other video marketing tactics that nurture national or global audiences from the TV or computer screen to stores. And, even if you don't have the same video budget as a big brand, you can still use their content to consider similar, but more scaleable video strategies. To help Australian or international marketers in their quest to create compelling video marketing content, here...

5 Myths About Video Marketing, Debunked

Video Marketing
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5 Myths About Video Marketing, Debunked By now, you've probably heard video marketing is a powerful tool for generating leads and capturing new customers. So why aren't you using it yet? For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult to track. And these would be valid reasons … if any of them were still true in 2020. Video technology has come a long way in the past few years. We've gone from "put it on YouTube and hope the millennials find it" to video enablement platforms which empower small businesses to create, share, and analyze videos without the agencies, actors, or expense. In fact, 88%of video marketers reported that video gives them a positive ROI — a 5%increase on last years figure, and a world away from the lowly 33% who felt that way in 2015. If you haven't seen what video can do for your company, it's time to stop putting it off. In this post, let's review the top video marketing myths. 5 Video Marketing Myths, Debunked 1. Video is too expensive. Sure, HBO's Westworld may have beaten The Game of Thrones' record with a price tag of $10 million per episode, but you don't have to play their game. In fact, stay as far away from it as possible. Video doesn't have to be expensive. Today's buyers and consumers actually appreciate authenticity over production value. According...

Do Consumers Actually Engage With In-Stream Ads? [New Data]

Video Marketing
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Do Consumers Actually Engage With In-Stream Ads? In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Now, the average social media user sees videos in the form of live streams, Stories, or Newsfeed posts on a daily basis. Consumer preference for video over other mediums is only expected to get stronger. Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. As a marketer, you likely already know how effective the combination of video and marketing tactics can be. At this point, we've seen millions of brands boost awareness by going live on Facebook and LinkedIn. We've also seen brands report gaining traffic from video-based Instagram Stories with swipe-up links. While video marketing seems like a winning tactic in 2020, you might ask, "What about video-based advertising?" While posting a marketing video on social media or your website might cause you to gain traffic or brand awareness, launching an ad that encourages viewers to click to your store might provide both of those benefits -- plus a more direct path to revenue. When looking into paid video promotion, one of the common offerings you'll hear about -- especially if you plan to advertise on social media -- is in-stream...

How HubSpot Video Managers Coordinate and Produce Content Remotely

Video Marketing
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How HubSpot Video Managers Coordinate and Produce Content Remotely In early 2020, video overtook blogs and infographics as the most used type of marketing content. Around the same time, remote work grew more than ever before. As companies quickly began to pivot to remote workspaces, video marketers were left wondering how they would create content with the same production level as something filmed in a brightly lit studio with professional equipment. Additionally, video creators who once filmed interviews or explainers featuring thought leaders needed to determine how they'd continue to incorporate talent remotely. Despite the challenges of making videos from home, companies like HubSpot ultimately figured out processes that allowed them to keep creating helpful content for their audiences. If you're a video manager working remotely for the first time, you might still be learning how to navigate and produce effective content on a timeline. To help inspire new video strategies, I spoke to HubSpot's Academy and social media teams to get tips on how they implemented and created new remote production processes. How to Coordinate and Create Videos From Home 1. Brainstorm content ideas that your audiences will value. As you would with any content marketing campaign, consider topics that will educate, entertain, and delight your audiences -- even when they're clearly filmed in an at-home setting. To come up with video ideas, schedule a virtual brainstorm with your team. Consider your brand's goals, messaging, and problems you can solve for your audience with informative content. Then...

25 Live Video Stats Marketers Need to Know in 2020

Video Marketing
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25 Live Video Stats Marketers Need to Know in 2020 In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams, but other major platforms like Instagram, Twitter, YouTube, and -- most recently -- LinkedIn, have embraced similar features. Aside from the older social media platforms allowing live streams, some emerging platforms, like Twitch.tv, now cater specifically to live stream viewers. While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. For example, many companies have sponsored or hosted the live Q&As I noted above. Alternatively, they've also sponsored live product tutorials from social media influencers. Aside from smaller Q&As and tutorials, some brands have even created entire virtual events that rely on live streams. When it comes to live video, there are many creative opportunities that could allow brands to reach and interact with their audiences. But, because this tactic is still somewhat new, many companies might not know where to start when brainstorming live content. Like with any new trend, brands might also wonder, "Is streaming live video worth my time, or is this strategy just built on hype?" To give you a bird's eye view of the...