Best Signature Fonts for Emails and Documents If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader.  Email signature fonts play an important role in shaping your tone as a professional and showcasing your personality. With so many other components in an email, both in terms of content and design, it can be easy to overlook the sendoff. Fonts matter. As you take a look at this blog post on your screen, are you thinking about the font used? If this blog post were written in Papyrus, that might make for a distracting read. For email signatures, the font you choose is even more pertinent because it is your sign off. If you sign off an email using Comic Sans, the impression you leave might be childish and unprofessional.  However, you can set the optimal tone in your email by selecting the best signature font. That's why in this blog post, we'll cover: Why an email signature font matters How to choose a signature font 15 best fonts for email signatures Why an Email Signature Matters Your email signature is the impression you make — it is the closure of your email. People read emails on an array of devices, so it is imperative that your email signature is compatible with different devices. In addition to the font, the email signature font size should also be taken into consideration....

8 Holiday Giveaway Ideas To Boost Revenue The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You're in luck if you need fresh ideas for your holiday giveaways. I've put together 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue. 8 Holiday Giveaway Ideas to Drive Sales and Delight Customers Promotion-A-Day Giveaways Host Giveaways on Your Website Buy-1-Get-1 Free Free Gift Cards With a Purchase Social Media Contests Refer-A-Friend Offer a Chance to Relax Run a Photo Contest 8 Holiday Giveaway Ideas To Drive Sales, and Delight Customers Here are a few giveaway ideas your business should try this holiday season. 1. Promotion-A-Day Giveaways During the holiday season, consumers spend more than ever as they book flights and hotels for holiday travel and buy gifts for loved ones. With that in mind, it's a great time to run daily promotions because they give shoppers the chance to save money and boost traffic and sales for your business. Constant promotions can also help clear out inventory in preparation for the new year. Promotions can include discounts, buy-1-get-1 free deals, money-off purchases, or a free gift with a purchase. Pro tip: To keep things interesting, run a different promotion each day and have it be holiday-themed. For example, a "12 Deals of Christmas" promotion can include percent-off discounts one day and free gifts...

15 Best Motivational Podcasts You Need to Hear We've all had days when we've needed a little extra motivation, but when you're always on the go, it can be challenging to take time and find the inspiration you need. Fortunately, I've put together a list of 15 of the best motivational podcasts you can listen to anytime you need affirmations, advice, or words of wisdom. Best Motivation Podcasts Too Smart for This The Science of Success The Happiness Lab Tiny Leaps, Big Changes How to Fail with Elizabeth Day Best Motivational Podcasts on Spotify 6. Oprah's SuperSoul Conversations 7. The One You Feed 8. Black Girl in Om 9. Food Psych 10. Beyond the To-Do List Best Motivational Podcasts for Women 11. Redefining Ambition12. Therapy for Black Girls13. Side Hustle Pro14. The Self Love Fix15. Our Body Politic Best Motivational Podcasts Here are some of the best motivational podcasts covering topics like career advancement, mental health, wellness, and personal development: 1. Too Smart for This Hosted by content creator and full-time YouTube Content Strategist Alexis Barber, Too Smart for This is a podcast aimed at helping women entrepreneurs hone their craft and map out their unique career paths. The podcast features candid interviews with women in various industries and gives valuable advice on how young women can enter the world of entrepreneurship. What We Like: At 23 years old, Barber does an excellent job of providing actionable advice in a way that is...

100 of the Best Hashtags for TikTok TikTok has over 1 billion active users a month, making it one of the most popular social media platforms to date. With so many users, there are plenty of opportunities for brands to create viral content that captures the attention of their target audiences. But a billion monthly users also leads to stiff competition, so it's important to use hashtags to bolster your content and help it stand out. If you're worried about finding the right hashtag for your content, don't worry! I've put together a list of 100 of the best hashtags for TikTok videos. No matter the kind of content you're creating, these will help guide you in the right direction. What are the best hashtags for TikTok? The Best Hashtags for TikTok to Go Viral Hashtags for Funny Content Hashtags for Relationship Content Hashtags for Family Content Hashtags for Entertainment Content Hashtags for Pet Content Hashtags for Food Content Hashtags for Motivational Content Hashtags for Beauty Content Hashtags for Health and Wellness Content What are the best hashtags for TikTok? The best hashtags for your soon-to-be viral TikTok video depend largely on the kind of content you're uploading. However, there are some general hashtags that generate millions (even billions) of views and are vague enough to work with almost any kind of video. The hashtags are: #viral #fyp (short for For You Page) #tiktok #viraltiktok #trending #trendchallenge #trend #follow #viralsound #repost Pro Tip: General hashtags like the...

YouTube Hashtags: What Marketers Need to Know When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn't until I clicked on a hashtag under an anime clip I was watching that I realized how useful the tags were. Clicking on the hashtag helped me easily find other anime-related videos and content creators. And when I started my own channel, hashtags helped users find and engage with my own videos. YouTube hashtags are a simple but effective way to bring more attention to your videos and boost your channel's viewership. Here's everything marketers need to know about YouTube hashtags. What are YouTube hashtags? How to Add Hashtags to a YouTube Video Best YouTube Hashtags for Your Video Popular YouTube Hashtags Hashtags for Gaming Videos Hashtags for Food Videos Hashtags for Beauty and Fashion Videos Hashtags for Entertainment Videos Hashtags for Educational Videos Top YouTube Hashtags What are YouTube hashtags? YouTube hashtags are keywords preceded by the # symbol. The hashtags are clickable and allow users to easily find related videos sharing the same hashtag. Using a hashtag also allows YouTube creators to categorize their videos with other content that includes the hashtag. Hashtags can also be used to conduct a search in the YouTube search bar. Ultimately, hashtags make videos more discoverable — benefiting both users and content creators. In the example below, Today includes #Emmys...

80+ Essential Social Media Marketing Statistics for 2022 Social media is everywhere and over the last two decades, it’s become one of the primary marketing channels. With a solid chunk of the world's population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. Here, we've compiled a list of essential social media stats to ensure you know where to focus your marketing efforts in 2022 to get the highest ROI. Social Media Marketing Report Statistics Channel-Specific Social Media Statistics Facebook Twitter Instagram LinkedIn YouTube TikTok Reddit   Social Media Consulting Services Social Media Marketing Report Statistics from HubSpot In November 2021, the HubSpot Blog surveyed 300+ social media marketers to learn about the strategies they use, the formats they leverage, and the challenges they face. Here are some of the most interesting stats we discovered: 77% of social media marketers say social media marketing has been somewhat to very effective for their company this year. What’s more, 37% of marketers who said social media marketing was somewhat to very ineffective cited COVID-19, likely due to the rapid change in strategy. The numer one goal marketers report having for their social media marketing strategy is advertising their...

What Is Transformational Leadership? Think about the best boss you've ever had. What made them great? Were they open to new ideas? Did they lead with humility? Showed empathy when you needed it? If you answered "yes" to any of these questions, this person could be considered a transformational leader. Transformational leaders empower and motivate others to achieve extraordinary feats and, in the process, sharpen their own leadership skills. Here, we'll cover the basics of transformational leadership, define the key characteristics of this style, and see how it differs from transactional leadership. To get a better idea of how transformational leadership plays out in the workplace, we need to look at its four primary elements: Idealized influence — this is the degree to which a leader models the behavior they want followers to emulate. In doing so, they gain trust and respect from their followers. Inspirational motivation — this is the degree to which a leader articulates a vision and outlines future goals. By aligning followers under a singular vision, they can drive the group forward. Individualized consideration — this is the degree to which a leader tends to each follower's needs and acts as a mentor or coach. As a result, followers feel empowered to make individual contributions to the team. Intellectual stimulation — this is the degree to which a leader challenges assumptions, takes risks, and solicits ideas and feedback. The goal here is to stimulate creativity in their followers....

How to Measure Social Media Marketing ROI When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much do I get back?” In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. ROI is a measure of spend versus value: If I spend “X” amount, how much do I get back? The best-case scenario is an ROI greater than one, where companies get back more than they spent on an investment. Consider a manufacturing company buying a new piece of production line equipment that costs $10,000 but brings in $20,000 worth of revenue each year. The result is a positive ROI and a worthwhile investment. While measuring social media ROI isn’t quite as straightforward since companies need to account for the reach and impact of specific ad campaigns, the underlying concept is the same: Over time, the goal is to get back more than you spend. While specific measurement timelines and media metrics will differ, the role of ROI remains the same. How to Measure Social Media Marketing ROI One of...

What Are Local Citations If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company. For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took to Yelp to find a restaurant we’d both love. After scrolling through Yelp, she found a Black-owned restaurant called 7th + Grove that had rave reviews. Yelp showed 7th + Grove’s address, so we knew it was in a busy part of town and could be packed the night we wanted to visit. Fortunately, the restaurant’s phone number was listed, so my sister called and made a reservation. In this scenario, the restaurant’s listed address and phone number were their local citations — and made our visit easy and organized. Citations can help with local SEO because they allow search engines to verify the legitimacy of your business. If the same name, address, and contact information for your brand are easily accessible throughout the web, search engines can trust that your business exists and is truthful about the service it provides. Benefits of Local Citations Local online searches have proven to be integral to a business’ success. According to BrightLocal’s 2022 Consumer Review survey, 99% of consumers used online searches to find local businesses in the last year. In that same survey, 78% of consumers said they searched...

What is Web 3 & What Could It Mean for the Future of Marketing? As we continue to progress into the digital age, a new era of the internet is emerging: web3. Much of what is (and can be) is up in the air but one question we can try to answer now is what it means for marketers. Let's break down what web3 is, when it will launch and how it could impact marketers in the short- and long-term. To understand what it is, let’s take a trip down memory lane. In the late ‘90s, the world was introduced to the first version of the internet. It wasn’t nearly as complex as it is today, with just basic fonts, gray buttons and blue hyperlinks. Very reminiscent of how a website would load today stripped to HTML. Then, it evolved to Web 2 around 2005, a phase in which consumers could consume content like never before on blogs, and later, social media. However, as the internet evolved, so did the methods businesses leveraged to market to consumers online. This has led to growing privacy concerns among consumers who are struggling to trust their data in the hands of brands. Although the FTC has created some guardrails surrounding data privacy, there’s still a lot that leaves consumers wary. Just look at the evolution of Amazon. What was once an online bookstore has now transformed into a tech conglomerate with its hands in ecommerce, digital streaming, cloud computing, and artificial...