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The 11 Best Internal Linking Tools Every Marketer Needs

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The 11 Best Internal Linking Tools Every Marketer Needs If you’re working on your SEO strategy, you’ve probably encountered the importance of internal and external link building. If you haven’t built linking into your strategy from the start, you might be overwhelmed as you implement the change. But no need to fear, internal linking tools are here to help. In this post, we’ll examine what internal link-building tools do and the benefits they can have for your business. You’ll also preview the best internal linking tools on the market so you can find a solution that meets your needs. Let’s dive in. What are internal link-building tools? The Benefits of Internal Link-Building Tools 11 Best Link Building Tools So, why should you use internal link-building tools? Internal links increase your link value, which helps you rank higher and get more traffic. Internal links also connect your content, giving Google an idea of the structure of your website. Plus, your visitors can easily learn more and find related pages. Internal linking establishes a hierarchy on your site and allows you to give more value to your most important pages. Let’s say one of your pages is internally linked three times. And one is linked 100 times. That shows the type of content you post and points Google to the page you want to get the most views on because it’s the most important. However, the process is usually very slow. Internal linking requires going back to old posts...

Best Customer Data Platform Companies

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Best Customer Data Platform Companies Imagine having a bunch of puzzle pieces scattered in different places — that's not very helpful. If you put them together, they tell a more cohesive story.  Customer Data Platforms (CDPs) serve the same purpose — they gather customer data from different sources and store that data in a central place.  Because this data helps businesses better understand their customers and how they behave, CDPs play an important role in helping you make informed product and marketing decisions.  Today, CDPs are vital for brands across industries. But with popularity comes choice. Businesses now have to choose between a wide range of CDP platforms to ensure they're properly synthesizing and analyzing the right data points for their brands. With all of the above in mind, it's not actually that shocking that the CDP market grew from $1.6 billion in 2021 to $2 billion in 2022. In this post, we'll discuss the ins and outs of customer data platforms and the best ones to implement into your strategy. What is a Customer Data Platform? A CDP consolidates customer data from different tools and software into one centralized database. This database contains customer interaction data and other information from sources such as websites, mobile apps, email, and social media. CDPs, often confused with Data Management Platforms (DMPs), contain both personally identifiable and anonymous users (for example, IP addresses), while DMPs primarily work with anonymous users. CDPs consist mostly of first-party data, or data collected directly from the...

6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data]

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6 Ways to Earn Trust From Consumers Who Share Data With Your Brand In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out, just 29% of consumers say they trust brands with their data. While businesses should want the data of prospects and customers to be protected, some of the excess analytics that companies once used to pinpoint behaviors and preferences of target audiences will become inaccessible as we enter a more privacy-first world. Today, more than ever, it's up to brands to gain consumer trust, especially if they want to access the customer data needed to create effective and personalized experiences. But – how do you do that when over half of consumers flat-out decline to share their data? To help you build a data-gathering process that is effective, while also taking data safety and brand trust into account, we asked 600+ consumers what brands will need to do to make them feel more comfortable with sharing personal data. How to Earn Trust When Gathering Data Offering people control over their data, transparency into how it's being used, and keeping data secure are all key to encouraging consumers to share data. At the center of all of these considerations is building trust with consumers. Our survey found that 78% of people are more likely to share their data with...

20 Best B2B Lead Generation Tools

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20 Best B2B Lead Generation Tools There’s no way around it — every business needs to drive leads to grow.  However, B2B lead generation is far from a simple task. You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings.  Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation. In this post we’ll cover: What is B2B lead generation? Why you need lead generation tools Best B2B lead generation tools While a B2B lead is made when anyone shares name and contact information that enables you to identify and follow up with them, a quality lead is one that signals their seriousness about product interest by providing other useful information and engaging further with your business. Qualified lead information varies and is harder to get. But, it generally includes name, occupation, and email address. Ultimately, the goal of B2B lead generation is to create a consistent pipeline of qualified leads who are likely to convert into customers. Why You Need B2B Lead Generation Tools Trying to generate B2B leads without tools is like showing up to a sword fight without a sword — you will not be equipped with the tools you need to achieve your goal. Because it is...

190 ChatGPT Prompts Marketers Should Use

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190 ChatGPT Prompts Marketers Should Use ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. If you're unfamiliar with ChatGPT, here's what you need to know. What is ChatGPT? 25 ChatGPT Prompts for Marketing 25 ChatGPT Prompts for Business 27 ChatGPT Prompts for Content Creation and Social Media 9 ChatGPT Prompts for Analytics 25 ChatGPT Prompts for Email Campaigns 25 ChatGPT Prompts for Resume 11 ChatGPT Prompts for E-Commerce 23 ChatGPT Prompts for Customer Service 20 ChatGPT Prompts for Sales What is ChatGPT? ChatGPT is a publicly accessible tool owned by OpenAI. It uses natural language processing to pull information from around the web to answer search queries and fulfill content requests. ChatGPT's answers are original, meaning they are not copied and pasted from the web. Aside from a paid subscription version called ChatGPT Plus, the tool is free. ChatGPT is one of the latest developments in AI tools. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. Content Assistant is a suite of free, AI-powered features that help you ideate, create, and share remarkable content quickly and efficiently. Now, let's get into the wide range of prompts you can...

AI Detection: How to Pinpoint AI Generated Text and Imagery [+ Detection Tools]

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AI Detection: How to Pinpoint AI Generated Text and Imagery AI-generated content is a fascinating development, and we’re seeing more and more articles, stories, and images created by AI tools. (Thanks, AI, for the intro sentence.) But, the rise of advanced AI generation tools has exposed potential issues, from people being unable to detect the difference between AI and human generations to AI predictions and analysis being flat-out wrong. This is where AI detection comes in, as it's a way for people to uncover when text, images, and even videos are machine-generated, so they can make informed decisions on the content they consume. In this post, we’ll cover: What is AI detection? How to Detect AI-Generated Text How to Detect AI-Generated Images and Videos AI Detection Tools What’s the best AI detection tool? AI detection tools don't know the meaning of words and use context to analyze text. To get more technical, tools use the context of what's to the left of the following word to predict the likelihood of the word to the right. The more predictable the word to the right is, the more likely the text is AI-generated. On the other hand, human-written sentences vary from predictable patterns and are more creative. If you’re anything like me, a basic example might be helpful to understand this. Let’s break it...

Sampling Marketing — The Complete Guide

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Sampling Marketing — The Complete Guide Oh, samples, the small gifts that help justify any Costco membership. You can get everything from a warmed pizza bite to a smoothie to hand lotion, all in one pass-through. And don’t get me wrong, this strategy is an incredible tactic that can increase sales, in some cases, by as much as 2,000%. But there is much more to the sample marketing strategy than just enticing snacks and perks. Product sampling marketing offers benefits to brick-and-mortar companies, online B2C and B2B brands, and everything in between. You can expand your reach, grow customer loyalty, and ultimately increase conversion and decrease churn rates. Sounds intriguing, right? Keep reading to learn how sampling marketing can help your company. In this article, we will discuss: What Is Sampling Marketing — In More Detail Why Sampling Marketing Works Sampling Marketing Best Practices Sample Marketing Examples This can manifest in a variety of forms, from Sephora’s free gifts with a purchase to HubSpot’s 14-day free trial. Why Sampling Marketing Works The strategy behind sampling marketing is rooted in psychology and behavioral economics. Giving a customer a glimpse of your offering can show them the benefits before they buy. Here are three major benefits of sampling marketing backed by research. 1. Reciprocity As Dan Ariely, the modern-day king of behavioral economics at Duke University says, “Reciprocity is a very, very strong instinct. If...

The Four Types of Research Design — Everything You Need to Know

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The Four Types of Research Design — Everything You Need to Know When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it. A good research design enables you to collect accurate and reliable data to draw valid conclusions. In this blog post, we'll outline the key features of the four common types of research design with real-life examples from UnderArmor, Carmex, and more. Then, you can easily choose the right approach for your project. Table of Contents What is research design? The Four Types of Research Design Research Design Examples Research design involves choosing the right methodology, selecting the most appropriate data collection methods, and devising a plan (or framework) for analyzing the data. In short, a good research design helps us to structure our research. Marketers use different types of research design when conducting research. There are four common types of research design — descriptive, correlational, experimental, and diagnostic designs. Let’s take a look at each in more detail. The Four Types of Research Design Researchers use different designs to accomplish different research objectives. Here, we'll discuss how to choose the right type, the benefits of each, and use cases. Research can also be classified as quantitative or qualitative at a higher level. Some experiments exhibit both qualitative and quantitative characteristics. Experimental An experimental design is used when the researcher wants...

What is a Persona?: Everything You Need to Know

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What is a Persona?: Everything You Need to Know Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company. This is a snapshot of what a buyer persona looks like. You may have a great product or service, but without understanding your target customers, you might as well just market to the void. Buyer personas are the antidote to that. By creating buyer personas, you will gain clarity on who you’re marketing to and reach your ideal customers. In this blog post, we'll cover the following: What is a persona? Why you need a persona How to create a persona Best persona creation tools Read on to learn more. Every business has a target audience, which is further divided into different customer segments. Within those segments, there are different types of buyers — not every customer has uniform wants and needs. A buyer persona details your ideal customer and maps out their story.  A buyer persona is linked to a buyer’s journey, but the buyer persona focuses on who will go on the journey. Take Social Media Sara, for example. Her company determined that their target social media person often spends time scrolling TikTok and listening to podcasts. Because of this, they might create a marketing campaign that meets her where she is in a targeted TikTok video or in an ad on her favorite marketing podcast Naturally, every...

4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]

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4 Data-Driven Reasons to Work with Micro-Influencers Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers. HubSpot recently surveyed 1,200 global marketers and found that 64% of marketers listed micro-influencers among the creators they worked with throughout 2022. 53% of marketers said they plan on working with micro-influencers in 2023. So, why are marketers shifting their focus toward micro-influencers, and should you do the same? To answer these questions, here are four data-driven reasons to work with micro-influencers on your next campaign. What are micro-influencers? Our survey defined micro-influencers as creators and influencers with a follower/subscriber count ranging from 10,000 to 99,999. Micro-influencers are very well known within their niche and have a close relationship with their followers, resulting in high engagement. Why Companies Should Work with Micro-Influencers Here are four reasons your company should consider working with micro-influencers. 1. Micro-influencers have excellent engagement rates. Our survey found that 33% of marketers reported having the most success with micro-influencers compared to nano, macro, and mega-influencers. As I said before, micro-influencers have very high engagement, so it's no surprise that a third of our respondents reported great success working with them. Micro-influencers boast high engagement because it's easier to connect with and build...