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How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours

The Buyer's Journey
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How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down. Customers take a similar journey through your company's conversion funnel when evaluating whether or not to buy from you. You have to pique their interest, build trust, and encourage them to take action. While the customer journey is more complex than my slide analogy, understanding how conversion funnels work can improve this flow. It can help you optimize your funnel, attract more leads, convert them to customers, and boost your bottom line. But all that requires reducing as much friction as possible. (Think: sliding down with slippery clothes instead of bare skin). In this post, I'll explain what conversion funnels are and how they impact your customer journey. Then, you'll learn how to optimize your funnel to increase the number of people who make it to your conversion point at the bottom. All leads begin at the top of the funnel. As they learn more about your business, they move down and get closer to purchasing your product or service. This conversion process is called a funnel because companies often...