16 Top Website Mistakes to Avoid in 2021 [+ 16 Easy Fixes]
Technical SEO16 Top Website Mistakes to Avoid in 2021
Since 86% of consumers rely on the internet to find local businesses, having a website is a no-brainer regardless of your business type.
Although building a website is great for business, you'll want to avoid making common mistakes that will stop you from getting the most out of your investment. All of these mistakes are easy to identify for free using a handy tool called Website Grader.
In this post, I'll show you the most common website mistakes we've seen here at HubSpot and exactly how to fix them if they apply to you.
1. Lengthy Page Title
A page title, like the one in the Google search result below, tells visitors what a page is about.
Search engines and browsers may cut off your page title if it's too long. From a Search Engine Optimization (SEO) perspective, a concise page title yields the best reader experience. If your page title is too long, it will dilute the importance of each term in the title. This might even prevent you from ranking well on the search engine results page (SERP).
It's best practice to keep your page title under 70 characters so that the reader can see the entire title and make a decision to click through to the post.
Website Fix #1: Use a Headline Analyzer Tool to Write Concise Headlines
Use a tool like Coschedule's Headline Analyzer to draft a concise and keyword-rich description of your...
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