What Is Twitch? How Do Brands Use It? I am an avid player of The Sims video games. For over a decade, I've been a dedicated fan, buying each new release and playing them over and over again. Eventually, my interest in the simulation game led me to find a community of others who feel the same way. So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. I didn't pay attention to Twitch at first, but eventually, curiosity got the best of me and I decided to check it out one day. Warning: Twitch can get highly addicting. The first time I tried Twitch, I was on the platform for three hours, exploring the content of my favorite YouTubers and chatting with others, like in the screenshot below: Source The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing. The streamer can also interact with them, making the experience feel more natural. But, other than a streaming platform, what exactly is Twitch? In this post, we'll explore what twitch is, and how you might use it to engage with prospects and increase brand awareness. Let's begin by defining Twitch. Then, we'll talk about how Twitch is used and what it's used...