Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats Gorgeous, on-brand images and lively language? Check. A substantial social following in the channels that matter most for your industry? Check. Leads coming through? Check — and fist bump. What comes next? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter Accessing an ebook or white paper Signing up for a free trial of your service Attending a virtual event Engaging with a chatbot People who take any of these first steps are more likely to take the next and the next. They’ve demonstrated more-than-passing interest in your products or services, and can evolve into high-value, qualified leads — provided you build trust and offer genuinely helpful content along the way. Social Media Lead Generation Tools Social Media Ad Retargeting Tools Ads on social media are a must for any enterprise business. You already use them to raise brand awareness across platforms and then retarget ads to people who visit your website. But generating more warm leads takes retargeted social media ads segmented to address particular interests or pain points. Image source: IBM Cloud For example, retargeted ads for B2B website visitors who explored introductory guides should be different than ads for visitors...

The Best Social Media Management Tools In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more. In this blog post, we'll cover what social media management tools are, how your team can benefit from them, and 12 of the best options available today. Let's get started. What is social media management? Social media management is the process of handling (managing) your entire social media strategy. This includes planning, publishing, engaging, strategizing, and analyzing your social media content across the social platforms your business uses. It also entails understanding your social media strategy’s level of success so you can improve upon it. Get certified in social media strategy with a free social media marketing course. Social Media Management Tools As mentioned above, there are a plethora of social media management tools available today. Some are meant to help with a wide array of social media management needs. Meanwhile, other tools are meant for specific types of social media management (e.g. tools for agencies) or facets of social media management (e.g. social listening or analytics). No matter your needs, goals, or industry, there’s a social media management tool for you. Why use social media management tools? Social media management tools assist with your social media strategy —...