The Best Time to Post on Social Media in 2022 Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. Before we get into the specifics for each platform, it’s important to note that for our survey, we asked respondents to answer in their current time zone – with 38% of respondents located in the Eastern time zone. Keep this in mind as you review the information and see how that is applicable to your brand. Best Time to Post on Instagram In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile. On average, the best times to post on Instagram across industries are in the mid- to late afternoon, specifically between 6 and 9 p.m., 3 and 6 p.m., and 9 and 12 p.m. The best day to post on Instagram is Saturdays. The worst is on Mondays. However, when comparing B2C and B2B brands, the former report Saturdays as the best day while the latter say it’s Friday. The worst times to post are: ...

Cross-Posting in 2022: What Is It & Why You Should Use It Every year, a new digital platform emerges. In the last year alone, Discord, Twitter Spaces, and Twitch have all become very popular with consumers all around this world. Now, social media marketers are faced with this issue: Should you curate content for each platform and its audience or should you save some time and cross-post on multiple platforms? In this article, we'll discuss the do's and dont's of cross posting, the benefits of this strategy, and some tools to help you leverage it. Who can get the most out of this strategy? Small brands with a limited marketing budget New brands that haven’t produced much content Social media marketers that want to focus on strategy instead of posting Benefits and Drawbacks of Cross Posting Cross posting is a time-saving measure that allows you to share your content with a wider audience without having to put in the extra effort. The main benefit of cross-posting is that it saves you time. Instead of creating separate pieces of content for each social media platform, you can just share the same content on all of them. This is especially helpful if you’re short on time or if you’re managing multiple social media accounts. Another benefit of cross-posting is that it allows you to reach a wider audience. By sharing your content on multiple platforms, you’re increasing the chances that people will see it and...

How to Manage YouTube Comments The YouTube section can be a fun place to engage your audience and continue the conversation. However, it can also be a source of negativity. At its best, it can build community and at its worst, it can harm your brand and distract viewers from your content. With this in mind, it’s important to know how to manage your comments. Discover how to delete and disable comments plus troubleshoot a common problem. How to Turn on Comments on YouTube When it comes to comments on a video-level, there are four main settings you can have: Allow all comments – This allows user comments to be immediately visible. Hold all comments for review – This requires you to approve every comment before it will show in the comment section. It will stay in the review tab for up to 60 days Hold some comments for review – If some comments are flagged as potentially inappropriate by YouTube’s system, they will be hidden and held for review. You can also create a blocked words list that will hold comments containing or closely matching these terms. Turn off comments – This prevents any user from leaving comments under your video. When you start a channel on YouTube, the default comment setting is to hold inappropriate comments for review and allow all other comments to show immediately under the video. If you had changed your settings and now want videos on...

When to Post on TikTok: A Simple Guide HubSpot Blog research found  that 93% of marketers that already leverage TikTok have plans to continue investing in the platform in 2022, and 52% of marketers plan to increase their investments for the year. If you’re one of the marketers hoping to increase your business’ presence on the app, or you’re leveraging it for the first time, it’s important to have a TikTok-specific strategy that works. In this post, discover new HubSpot Blog data that will help you decide the best time to post on TikTok to ensure your content has the most significant reach. What’s the best day to post on TikTok? The best days to post on TikTok are Saturday, Friday, and Sunday. The graph below displays this data. Best Times to Post on TikTok Marketers report that the three best time frames to post on TikTok are 6-9 PM, 3-6 PM, and 12-3 PM, in that order. The graph below displays this result. When do you know the best time to post on TikTok for your business? Our Blog research found the best times and days to post on TikTok. However, deciding the best option for your business depends on your audience and their location and activity. To pick the best option for your business, you’ll need to access your account analytics within your TikTok for Business account. To get there within the TikTok app, 1. Select the hamburger menu on the top right-hand corner of your profile page....

Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch. Since then, we've seen apps like Snapchat, Instagram’s Reels feature, and TikTok fill its void. They allow users to express their creativity with short mobile videos while attracting Gen Z and millennial audiences. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. Snapchat, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. Unlike most other apps, Snapchat content expires either immediately or after 24 hours. This platform leads to users creating content that is more lighthearted on uncensored than other more public-facing platforms. Meanwhile, TikTok, which launched in just 2017, is similar to Vine in that it allows users to create 10 to 60-second looping videos that can be seen on their profiles or can be algorithmically placed on feeds of users with similar interests or demographics. Instagram Reels, launched in late 2020, is the platform's answer to TikTok. The similarities between the two are many — they both allow users to quickly create short-form videos and add filters, effects, and music. However, the most noticeable difference between the two is the length of videos. A Reel is capped at 60 seconds, whereas a TikTok video can reach 3 minutes. At the moment, all...

Which Social Media Channels Do Consumers Spend the Most Time On? Every day there’s something new on social media. Recently, Twitter introduced Twitter Blue, a premium subscription-based version of its platform. TikTok took the social media world by storm back in 2020 and still remains the most downloaded app of 2021, according to Social Media Today. Instagram is regularly adding new features to its platform, recently testing a new affiliate tool for influencers. The question is, how are these changes impacting how consumers behave online? Are users moving away from Facebook? Let’s see what the data says and what it means for brands. We surveyed 301 people and asked, "Which social media platform do you spend the most time on each week?" The response was kind of surprising. Despite YouTube’s steady growth over the past year and the rise of TikTok and Clubhouse, Facebook remains the top social media platform. YouTube follows, with the gap between the platform and Facebook much smaller in larger surveys. So, what does this information really mean? Well, in a broad sense, it means you should consider having a presence on these platforms. However, don’t delete your Instagram account just yet – better yet, don’t delete it at all. I’ll explain why in the next section. Should brands limit their efforts to the most popular platforms? There’s no single, clear-cut answer to this... but typically, no. While most consumers may spend most of their time on Facebook and YouTube, that doesn’t mean...

8 Common Instagram Marketing Mistakes to Avoid in 2020 Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. The Facebook-owned app was one of the fastest growing major social networks in 2014, and is now home to more than 1 billion users. Along with growing its user base, Instagram has expanded its features as well. In the last five years alone, it's embraced business accounts, live video, and advertising, but it's also become a leading platform for social media stories.  In addition to the network’s impressive growth, users are also highly engaged with the platform. Each day, half of all users use the app and spend an average of 21 minutes on the app. Top brands have quickly realized the potential Instagram presents. But, while a number of brands have absolutely thrived on the platform, many still struggle to grow their audiences there. This is because a number of seemingly small mistakes could impact your whole strategy on the fast-paced platform. Whether you’re considering joining, are new to the network, or feel like your Instagram game is lacking, learning about some of the most common Instagram mistakes can help you avoid them and build an effective social strategy. In this post, we've gathered a list of eight mistakes brands make on the platform, backed by data and HubSpot's own social media team. The Most Common Mistakes Brands Make on Instagram 1....

77 Essential Social Media Marketing Statistics for 2020 Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. Additionally, over the last two decades, it has risen as one of the primary marketing channels.  With over 40% of the world's population on social media, it's critical your business devise an effective social media strategy to reach your intended audience. But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts.  Here, we've compiled a list of essential social media stats to ensure you know where to focus your marketing efforts in 2020 to get the highest ROI.  Social Media Marketing Statistics/Data 2020 Nearly 50% of the world's population uses social media. That's over 3 billion users worldwide. (Statista) In 2019, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active social media users. (Emarketer) 54% of social browsers use social media to research products. (GlobalWebIndex) Each person spends an average of 2 hours and 22 minutes on social networks and messaging. (Globalwebindex) 321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an increase of 9%) in 2020. (Hootsuite) Millennials are logged on to social media for an average of two hours and 38...