The Best Time to Post on Social Media in 2022 [Data from 300+ Marketers]
Social Media PublishingThe Best Time to Post on Social Media in 2022
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others.
So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer.
Before we get into the specifics for each platform, it’s important to note that for our survey, we asked respondents to answer in their current time zone – with 38% of respondents located in the Eastern time zone. Keep this in mind as you review the information and see how that is applicable to your brand.
Best Time to Post on Instagram
In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile.
On average, the best times to post on Instagram across industries are in the mid- to late afternoon, specifically between 6 and 9 p.m., 3 and 6 p.m., and 9 and 12 p.m.
The best day to post on Instagram is Saturdays. The worst is on Mondays. However, when comparing B2C and B2B brands, the former report Saturdays as the best day while the latter say it’s Friday.
The worst times to post are:
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