Which Social Media Channels Do Consumers Spend the Most Time On? Every day there’s something new on social media. Recently, Twitter introduced Twitter Blue, a premium subscription-based version of its platform. TikTok took the social media world by storm back in 2020 and still remains the most downloaded app of 2021, according to Social Media Today. Instagram is regularly adding new features to its platform, recently testing a new affiliate tool for influencers. The question is, how are these changes impacting how consumers behave online? Are users moving away from Facebook? Let’s see what the data says and what it means for brands. We surveyed 301 people and asked, "Which social media platform do you spend the most time on each week?" The response was kind of surprising. Despite YouTube’s steady growth over the past year and the rise of TikTok and Clubhouse, Facebook remains the top social media platform. YouTube follows, with the gap between the platform and Facebook much smaller in larger surveys. So, what does this information really mean? Well, in a broad sense, it means you should consider having a presence on these platforms. However, don’t delete your Instagram account just yet – better yet, don’t delete it at all. I’ll explain why in the next section. Should brands limit their efforts to the most popular platforms? There’s no single, clear-cut answer to this... but typically, no. While most consumers may spend most of their time on Facebook and YouTube, that doesn’t mean...

8 Common Instagram Marketing Mistakes to Avoid in 2020 Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. The Facebook-owned app was one of the fastest growing major social networks in 2014, and is now home to more than 1 billion users. Along with growing its user base, Instagram has expanded its features as well. In the last five years alone, it's embraced business accounts, live video, and advertising, but it's also become a leading platform for social media stories.  In addition to the network’s impressive growth, users are also highly engaged with the platform. Each day, half of all users use the app and spend an average of 21 minutes on the app. Top brands have quickly realized the potential Instagram presents. But, while a number of brands have absolutely thrived on the platform, many still struggle to grow their audiences there. This is because a number of seemingly small mistakes could impact your whole strategy on the fast-paced platform. Whether you’re considering joining, are new to the network, or feel like your Instagram game is lacking, learning about some of the most common Instagram mistakes can help you avoid them and build an effective social strategy. In this post, we've gathered a list of eight mistakes brands make on the platform, backed by data and HubSpot's own social media team. The Most Common Mistakes Brands Make on Instagram 1....

77 Essential Social Media Marketing Statistics for 2020 Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. Additionally, over the last two decades, it has risen as one of the primary marketing channels.  With over 40% of the world's population on social media, it's critical your business devise an effective social media strategy to reach your intended audience. But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts.  Here, we've compiled a list of essential social media stats to ensure you know where to focus your marketing efforts in 2020 to get the highest ROI.  Social Media Marketing Statistics/Data 2020 Nearly 50% of the world's population uses social media. That's over 3 billion users worldwide. (Statista) In 2019, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active social media users. (Emarketer) 54% of social browsers use social media to research products. (GlobalWebIndex) Each person spends an average of 2 hours and 22 minutes on social networks and messaging. (Globalwebindex) 321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an increase of 9%) in 2020. (Hootsuite) Millennials are logged on to social media for an average of two hours and 38...