Instagram SEO: 10 Techniques for Increasing Your Reach
Social Media PublishingInstagram SEO: 10 Techniques for Increasing Your Reach
Creating an Instagram SEO strategy is critical for marketers as the platform has become more popular than social media giants Twitter and LinkedIn.
SEO for Instagram is how you can create opportunities for those billions of users to see your content and engage with your brand. Luckily, you can apply the same SEO techniques you use to optimize web page content to drive organic growth to your Instagram account.
Think of Instagram as its own search engine. The platform has built-in search functions that act like its own mini-Google. Here, we'll share 10 SEO techniques to expand your reach by working with the Instagram algorithm.
Table of Contents
Optimize your Instagram profile.
Have a primary keyword.
Include a secondary keyword.
Treat your hashtags as keywords.
Place your hashtags strategically.
Leverage your image captions.
Take advantage of Instagram alt text.
Track everything with analytics.
Avoid these black hat techniques.
Navigate the weirdly banned hashtags.
Instagram Optimization
1. Optimize your Instagram profile.
The first step you should take toward increasing your Instagram reach is to optimize your Instagram profile. Driving traffic to your Instagram account won’t benefit you in the long run if your profile isn’t optimized for the best user experience.
Here are a few tricks for optimizing your Instagram profile:
Make your profile public.
Choose a colorful, on-brand profile image.
Create a recognizable and...
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