5 Proven Social Media Engagement Strategies for 2020 In the world of social media marketing, the word "engagement" gets thrown around a lot, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, "gramming", feeding Facebook, and Linkedin-ing updates about products, services, and educational content, but see little engagement. Engagement isn’t always to produce. You have to be, well, engaging. In your business niche, the “Like my page!” approach probably isn’t going to be effective as you’d like. Let’s look at ideas that could make you a force to be reckoned with. I’ve organized them into an AEIOU list. (I want to call it an acronym, but how would you pronounce the five vowels?) Let's dive in.   A Is For Ask The best way to engage someone is to ask a question. “How are you?” and “How’s it going?” are popular options in conversion but too dull for social media warfare. “What’s your name?” probably won’t work and “What’s your email?” might come off as a bit too forceful. How about … “What do you think?” Yes! That’s a winner. People like to think things through. They like to hear from other thinkers. Certainly, they want other people to know what they think. Try prompting your audience with one of the following "What do you think?" strategies: Probe their personality. Post a question that invites people to share their opinion or weigh in on something. Play the “test...