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How to Grow Brand Awareness on Snapchat, According to Snapchat’s Product Marketing Manager

Snapchat Marketing
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How to Grow Brand Awareness on Snapchat, According to Snapchat's Product Marketing Manager Snapchat has undoubtedly become a powerful advertising tool for marketers aiming to reach millennials and Gen Z — and for good reason. For one, Snapchat reaches 75% of millennials and Gen Z. Additionally, Snapchatters are highly engaged on the platform. In fact, most users open the app 30 times per day. All of which is to say: If you're looking to reach millennials or Gen Z'ers and you're not using Snapchat for Business, you could be missing out. But that might sound easier said than done. How can you truly leverage the platform — typically used to send funny photos and videos to friends — to grow brand awareness and impact your company's bottom line? Fortunately, there are plenty of ways to grow brand awareness and drive sales on Snapchat — with the help of engaging ad formats, intricate targeting, and plenty of access to creative tools and resources. Here, I sat down with Evan Orenstein, Group Product Marketing Manager at Snapchat, to explore how you can expand your business' reach on one of the world's most popular social platforms. Let's dive in. *Click here for a $150 credit in ad credit from Snapchat & HubSpot — simply spend $50 in Snapchat's Ads Manager and receive $150 in ad credit to use towards your next campaign! (Note: The italicized questions are mine. The rest of the text is Evan’s direct quotes.) 1. How have you seen brands...