How to Master Website Personalization
Smart ContentHow to Master Website Personalization
In the summer, there's so many things I enjoy: The sun, the temperature, chilled drinks, BBC's Pride and Prejudice miniseries, but most of all … my summer subscription box.
The seasonal subscription box I'm subscribed to gives me a little something extra to look forward to every couple of months, and the company has a knack for making me feel like a valued customer.
In my opinion, it starts with the website. Every time I log on, the homepage is configured to my account, browsing history, and activity:
The dashboard greets me by name and gives me an update about my next box, like when it'll be shipped. Next to that, I can look at order history and manage account settings. Underneath, I can look at what I received the previous season with the option to purchase something I really love.
Websites that are designed to adapt based on previous behavior make me feel like a valued customer. Every time I visit FabFitFun, I know I won't have to follow multiple links for updated shipping information because it's displayed at the top of the page. This tells me that the company thought of a question I might have and solved for it beforehand.
If you're one of the 63% of marketers ready to update their website, let's talk about an essential: personalization. Personalized websites deliver a customized experience to visitors. They configure based on a visitor's behavior on the website, demographics, and interests.
88% of marketers believe...
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