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Brand Logos: The Good, The Bad, and The Most Questionable Designs

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Brand Logos: The Good, The Bad, and The Most Questionable Designs When it comes to your business' branding strategy, establishing your company's logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company. Mounting research backs up how important a logo can be to your brand. In fact, a 2019 study from the Journal of Marketing Research found that an effectively designed logo can "influence brand evaluations, purchase intentions, and brand performance." Your brand's logo should be memorable, versatile, and consistent, all the while giving your audience a sense of what your brand is all about. Unfortunately, many companies haven't exactly done a great job of keeping those goals in mind when establishing their logo, learning the hard way what it takes to create a positive brand experience through their logo. Not sure what it takes to create a killer brand logo? To give you a better idea, here are 10 companies that have either failed or flourished in the logo department. Memorable Logo Designs KFC's Unique Logo Redesign & Launch In 2006, KFC launched a new logo, changing the Colonel's appearance so he was pictured with a new, red apron. This was a big deal for the company, as its logo hadn't been changed in over a decade. So why did they make the decision to revamp their logo? They...