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6 Easy Ways to Help Reduce Your Website’s Page Load Time

Site Performance
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6 Easy Ways to Help Reduce Your Website’s Page Load Time The adage “patience is a virtue” doesn’t apply online. Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions. The speed of your site even affects your organic search rankings. So what’s the biggest factor contributing to your page speed? Size. It takes browsers time to download the code that makes up your page. It has to download your HTML, your stylesheets, your scripts and your images. It can take a while to download all that data. As web users expect more engaging site designs, the size of a site’s resource files will continue to grow. Each new feature requires a new script or stylesheet that weighs down your site just a little more. How do you make sure your site is up to speed? There are some great resources for analyzing this. Google’s PageSpeed Insights, HubSpot’s Website Grader, and GTMetrix are some of the most popular. Both services will analyze your site and tell you where you’re falling behind. A little warning: the results can be a bit daunting sometimes, but most fixes are relatively quick and easy. You might not fix everything the speed service recommends, but you should fix enough to make the site experience better for your visitors. Let’s learn how to speed up things. While a few modern content management systems like HubSpot implement speed-enhancing options out-of-the-box, more common systems, like WordPress and Joomla, require a little manual labor to...

A Beginner’s Guide to SSL: What It is & Why It Makes Your Website More Secure

Daily, Site Performance
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A Beginner's Guide to SSL: What It is & Why It Makes Your Website More Secure Have you ever noticed that some URLs start with "http://", while others start with "https://"? Maybe you noticed that extra "s" when you were browsing websites that require giving over sensitive information, like when you were paying bills online. But where'd that extra "s" come from, and what does it mean? To put it simply, the extra "s" means your connection to that website is secure and encrypted; Any data you enter is safely shared with that website. The technology that powers that little "s" is called SSL, which stands for “Secure Sockets Layer.” As a consumer, you always want to see https:// when visiting any site you trust with your essential information. As a marketer, you'll want to make sure you have an SSL or two for your audience. So let's talk about why SSL is a big deal. What is an SSL Certificate? Let's define an SSL. This definition comes straight from SSL.com: When you land on a page that has a form you filled in and hit "submit" for, the information you entered can be intercepted by a hacker on an unsecure website. This information could be anything from details on a bank transaction to what you enter to register for an offer. In hacker lingo, this "interception" is often referred to as a "man-in-the-middle attack." One of the most common ways an attack happens is this: A hacker places...

What Is a Browser Cache? [FAQs]

Site Performance
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What Is a Browser Cache? So you've just finished redesigning your website. You're excited, it looks great, and you're patting yourself on the back. Before you start parading around this new great design like a kid showing off their new toy, you want to give it a whirl and see how it all looks from a visitor’s perspective. And there lies your first problem: For some reason you can’t comprehend, your web browser is still showing the previous version of your site. What the heck's going on here? This is when your browser cache comes into play. We've all heard this term before... but do we really know what it is? I’m willing to bet the majority of us have thought about our browser cache as some magical place that we have to go to and clear every so often so our site and others render as they should. Show of hands? Yep — that's what I thought. Below, you'll find a simple description detailing the ins and outs of browser cache that should clear up any misconceptions or questions about it you may have. The Basics of Browser Cache A web browser — such as Google Chrome, Mozilla Firefox, or Internet Explorer — is a software application that we use to fetch and see information living on the internet. In other words, a browser looks, finds, and presents to us websites and/or other pieces of information we look for via URLs. A browser’s cache is its appliance...