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How To Make Your Own Ecommerce Strategy

SEO
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How To Make Your Own Ecommerce Strategy As an online store, you drive traffic online. This means that, when people search for products or services related to what you sell, you want your business to appear in their search results. Enter ecommerce SEO. Read on to learn more about ecommerce SEO, why it’s important, how to create an ecommerce SEO strategy, and discover tools that will help you with your process. What is ecommerce SEO? Ecommerce seo is the process of making your online store visible in search results so that people doing searches related to what you offer are likely to come across your website. An optimized ecommerce site is more likely to rank highly in SERPs and drive organic traffic. Ecommerce SEO is important because 60% of people research a brand online before making a purchase. When your site is optimized, they’ll be able to find your product pages in search results and learn about what you offer. When people can find your site and learn about what you offer, they’re also more likely to make a purchase. This type of SEO is not that different from general SEO. Still, you will focus your efforts on optimizing your site to benefit your products, like writing high-quality and keyword-rich product descriptions. Ecommerce SEO Strategy 1. Keyword Research Your ecommerce SEO process should begin with keyword research for your site, especially for your product pages. This research will help you learn the words most commonly used when people search...

6 SEO Challenges Brands Anticipate in 2022 [HubSpot Blog Data]

SEO
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6 SEO Challenges Brands Anticipate in 2022 In 1990, the key to SEO success relied on keywords. Today, it's way more complicated. The SEO landscape is constantly evolving, and marketers must evolve along with it. But to do that, it's important reflect on the biggest SEO challenges this year — and create a game plan to address them. Below, let's review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog's 2022 Web Traffic & Analytics Report and other marketing experts. Top 6 SEO Challenges in 2022 1. Staying on top of algorithm changes. The HubSpot Blogs surveyed 400+ web traffic analysts to identify the top SEO challenges in 2022. The leading challenge — experienced by 50% of marketers — is staying on top of search engine algorithm changes. This isn't surprising — in 2020 alone, Google ran more than 500,00 experiments that led to 4,000+ changes to search. For many marketers, staying current with these changes is like hitting a moving target. So, how can you succeed when Google keeps moving the goal post? The key is to respond to these changes strategically. There's no need to overhaul your entire SEO strategy in response to a minor change. Instead, your time is better spent staying on top of industry news. If a big algorithm change is on the horizon, the SEO industry will talk about it. The second tip may sound counterintuitive, but hear me out – after an...

Everything You Need To Know About Google Web Stories

SEO
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Everything You Need To Know About Google Web Stories Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram. It poses a unique opportunity for creators, so read on to learn all about Google Web Stories, what they can do for your business, and how to create them and make an impact. Table of Contents: What are Google Web Stories? Google Web Stories Examples How to Make Google Web Stories Best Practices for Creating Google Web Stories Google Web Stories SEO Checklist What are Google Web Stories? Google Web Stories are interactive, video-first pieces of content that creators can use to share information with audiences through tappable pages featuring audio, images, and text. The Web Story format was formerly known as AMP Stories. Google says that styles that work the best with the format are first-person narratives, evergreen or updating stories, live stories, educational and experiential stories, and quizzes and polls. Web Stories appear in standard Google Search results and as carousels in Google Discover, and you can also add them to a newsletter and link to them from your social media accounts. The image below shows a Web Story in Google Discover on the left and Google Search on the right. Web Stories are also individual pages on your website, so they can be indexed and surfaced in relevant...

SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022

SEO
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SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022 Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary. Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. This is a list of the most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. # | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | W | X | 40 SEO Terms You Must Know! Numbers 2xx status codes – Code sent by the server to say that the request was successful. 301 Redirect – The process of permanently redirecting a webpage from one URL to another. 302 Redirect - The process of temporarily redirecting a webpage from one URL to another. 4xx status codes - Code sent by the server to say that the request was unsuccessful and the information was not found. 5xx status codes - Code sent by the server to say that there was a problem with the server. A Accelerated Mobile Pages (AMP) -...

The Ultimate Guide to SEO in 2022

SEO
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The Ultimate Guide to SEO in 2022 What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software? Or even when you notice a flat tire in the car? My guess is you turn to Google. Impact Plus reported that 61% of marketers named SEO as a top marketing priority in 2021. And so, it’s a cold, harsh truth that without at least some presence on Google, your business faces a digital uphill battle. In this guide, you’ll discover a strategy to build your online presence — Search Engine Optimization (SEO). You’ll learn what SEO is, how it works, and what you must do to position your site in search engine results. But before we begin, I want to reassure you of something. So many resources make SEO complex. They scare readers with technical jargon, advanced elements, and rarely explain anything beyond theory. I promise you, this guide isn’t like that. I’m going to break SEO into its most basic parts and show you how to use all its elements to construct a successful SEO strategy. (And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.) Keep on reading to understand SEO, or jump ahead to the section that interests you most. When asked to explain what SEO is, I often choose to call it a strategy to ensure that when someone Googles your product...

5 SEO Trends to Leverage in 2022 [HubSpot Blog Data]

SEO
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5 SEO Trends to Leverage in 2022 Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation — it can feel like the goal post is always moving. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to year. Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year. SEO Challenges in 2022 A HubSpot Blogs survey identified the top three challenges of SEO marketing: 1. Algorithm changes. The number one challenge for marketers is keeping up with algorithm changes. This doesn't surprise me — in 2020 alone, Google ran more than 500,00 experiments that led to 4,000+ changes to search. If you're like most marketers, this stat can feel pretty overwhelming. After all, how can you succeed when Google keeps rerouting the path to success? The key is to respond to these changes strategically. For one, this means staying on top of industry news. If there's a significant algorithm change, the SEO industry will likely comment on it. The second strategy may sound counterintuitive — which is to wait until the dust has settled after an update. Why? In some cases, Google discovers a change has not panned out as expected and they revert back. 2. Not ranking. SEO...

SEO vs. PPC: When to Optimize and When to Pay for Traffic

PPC, SEO
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SEO vs. PPC: When to Optimize and When to Pay for Traffic If you're struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.Balancing the cost, maintenance, and results of a marketing campaign isn't easy. Most of the time, the solution to this problem is one of two marketing strategies: search engine optimization (SEO) or pay-per-click (PPC) campaigns. But which method is suitable for you? In this article, we've explored what you can expect to achieve from each of these acquisition strategies. We’ve also provided some pros and cons of SEO and PPC strategies along with descriptive statistics and real-life examples to help you decide whether your business is best suited for SEO or PPC — or both. What is SEO? Search engine optimization is the process of enhancing your website’s visibility to make it rank and gain organic traffic from search engines. Just as you turn to your favorite search engines, such as Google or Bing, to look up a new marketing acronym or where to get good pizza, so do your consumers. When you invest in SEO, you're increasing the likelihood of your target audience finding you when they make a Google search for keywords related to your product or service. In fact, 61% of marketers say that SEO is a top inbound marketing factor for their business. But it's easier said than done. Here's an example of SEO in...

International SEO: How to Optimize Your Website for Other Countries

SEO
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International SEO: How to Optimize Your Website for Other Countries Search engine optimization (SEO) is critical to help your brand reach the first page of search results and ideally climb into the top 5 positions for your primary keyword. But what happens when you want to expand outside of local markets? With Google now seeing more than 3.5 billion searches per day, there's a massive opportunity for brands to capture new customers. The caveat is that existing SEO practices may not translate — and in some cases, may actually hurt your brand in other countries. To avoid this potential pitfall, a robust international SEO strategy is critical. Here’s what you need to know about what it is, how it works, how it’ll benefit you, and what steps you can take to create an effective plan. Ready? Shkojme! Idemo! Vámonos! Let’s go! Effective strategies leverage a combination of geographic and language data to develop SEO plans that drive reliable ROI. A strong international SEO strategy will help your company reach new markets and multiply revenue. What does international SEO do for company websites? An international SEO strategy for websites focuses on creating content that’s applicable to local markets, as well as developing a website structure that makes it easy for search engines to find and serve the right webpages to the right users at the right time. Consider a company that sells window shades in the United States and is making a move into Canada. First, you’ll want...

Cumulative Layout Shift: What It Is and How to Measure It

SEO
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Cumulative Layout Shift: What It Is and How to Measure It We’ve all had it happen to us: we try to choose an option on a website, and right before we click, the page jumps away and we end up clicking something we didn’t mean to. Doh! Like a game of “down low, too slow”, this website behavior makes us feel slow and frustrated. Fortunately, website developers are now incentivized to improve their site experience with the release of Google’s Core Web Vitals; a set of metrics that help site owners measure and improve the user experience of their web pages. Cumulative Layout Shift is one of these key metrics that measures the “jumpiness” of a website and how it unexpectedly moves as elements load. Let’s take a closer look at how this metric works, and how you can make sure your own website is following best practices so you rank higher on search engines and provide your users with a better experience. What is Cumulative Layout Shift? Cumulative Layout Shift (or CLS) is a measure of how much a webpage unexpectedly shifts during its life. For example, if a website visitor loaded a page and, while they were reading it, a banner loads and the page jumps down, that would constitute a large CLS score. Along with Largest Contentful Paint (the amount of time it takes to load the largest piece of content) and First Input Delay (how long it takes for a page to be interactive or...

How to Outsource SEO Correctly & Avoid the 5 Most Common Mistakes

SEO
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How to Outsource SEO Correctly & Avoid the 5 Most Common Mistakes If you want to grow your business, great search engine optimization (SEO) is a must: Recent survey data found that 53 percent of all trackable website traffic originated from organic search, which means that if you want to get noticed, you need to show up at the top of search rankings. The challenge? Many small businesses don’t have the time, skills or expertise necessary to handle everything that comes with a solid SEO strategy. From keyword research to content evaluation, from page optimization to internal linking, it’s easy for companies to end up with a generic web presence that doesn’t inspire engagement or drive conversions. The result? It’s worth considering an SEO consultant or agency to help manage this process and maximize your impact. In this piece, we’ll tackle key outsourcing operations, including how it can benefit your business — and why SEO can’t be entirely outsourced. Then, we’ll break down top SEO pitfalls and offer actionable advice to find an SEO agency that best fits your brand. Why Outsourcing SEO Can Be a Good Idea Designing an effective SEO strategy isn’t a simple task. Companies have to consider how search engines are evaluating content, what aspects of SEO offer the most impact, and where they could change their current content to better align with search engine expectations. This is especially critical as search engines like Google continually refine their ranking process. For example, page loading...