Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush’s VP of Brand Marketing
SEO StrategyWhich SEO Metrics Matter Most to Marketing Leaders, According to Semrush's VP of Brand Marketing
Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business.
In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage.
Creating a powerful SEO strategy requires consistent testing and iteration. Over time, certain metrics can help you identify which areas of your strategy are working — and which aren't.
It can be difficult, however, to determine which SEO metrics actually matter. To truly evaluate the success of your SEO, what should you pay attention to? Organic traffic? Leads? Keyword rankings? Conversions?
Here, I sat down with Semrush's VP of Brand Marketing, Olga Andrienko, to discuss the SEO metrics she'd advise leaders pay attention to in 2023. Let's dive in.
The SEO Metrics That Matter Most, According to Semrush's VP of Brand Marketing
1. Focus on the metrics that tie directly back to revenue — like conversions and new MRR.
You might've expected Andrienko to start with organic traffic or rankings as a top SEO metric, but instead, she advises leaders to start with the bottom line — revenue — and work backwards.
Andrienko told me, "When we discuss quarterly goals, we always look at new user monthly recurring revenue (new MRR). And, in that case, conversion is the only thing that matters. I think the metrics that matter are the ones that...
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