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Will Marketers Return to Offices in 2021? What Companies Need to Know [Data + Expert Tips]

Remote Working, remote-work
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Will Marketers Return to Offices in 2021? What Companies Need to Know Back in 2018, I chose to work at HubSpot because I loved HubSpot's content, and its culture. Oh — and the smoothie bar, waffle Wednesdays, and ping pong tables didn't hurt, either. Office space has undeniably seen a change in recent years. Open-floor plans have become increasingly popular, as have standing desks, beer on-tap, game rooms, and even greenhouse spaces. As this decade came to a close, many of my closest friends chose jobs based, at least in part, on office vibe. And yet, it's long been said that remote work is the future. In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code, which states: "Work isn't a place we go, it's a thing we do." In 2020, that premonition became a reality as the pandemic forced an entire global workforce to shift to remote work practically overnight. And now, as the dust settles and employees find new, innovative ways to work productively from home, many businesses are wondering: Do we even need an office, anymore? Let's explore how marketers across the U.S. feel about remote work in 2021, and whether remote work is just a current necessity — or the new long-term reality. Will employees return to the office? To explore whether or not employees will return to the office in 2021 (if they're permitted to do so), I started by surveying 496 marketers and asked the question: If...

The 8 Best Books on Working from Home for Remote Work Employees

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The 8 Best Books on Working from Home for Remote Work Employees Remote work is incredible. Goodbye soul-draining commute, uncomfortable "business professional" outfits, and expensive takeout salads. Hello leisurely mornings, hoodies and slippers, and delicious home-cooked meals. But remote work is also tough. You're hundreds, if not thousands, of miles away from your colleagues; your home workspace probably lacks some of the bells and whistles of a traditional office; and your work-life boundaries can quickly become nonexistent. To learn how to conquer these challenges — plus many you haven't discovered yet — take a look at these books on remote work. 1. Working Remotely: Secrets to Success for Employees on Distributed Teams By Teresa Douglas, Holly Gordon, and Mike Webber Unlike many remote work books aimed at leaders and solopreneurs, Douglas, Gordon, and Webber focus on the front-line remote worker. This book is divided into seven chapters, each dedicated to a pillar of WFH success. You'll learn how to battle isolation and loneliness, work well with your peers, and manage your inbox. Along with concrete tips, the authors include examples and anecdotes to bring their points home (no pun intended). 2. Work-From-Home Hacks: 500+ Easy Ways to Get Organized, Stay Productive, and Maintain a Work-Life Balance While Working from Home! By Aja Frost On March 20th, I left HubSpot's Boston office with my monitor and keyboard. I thought I'd use them for a few weeks, a month at the most — then we'd all be back in the office....

7 Tips for Hosting a Virtual Brainstorm, According to HubSpot Marketing Managers

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7 Tips for Hosting a Virtual Brainstorm, According to HubSpot Marketing Managers At HubSpot, we love brainstorms Getting your team together in one room to come up with ideas not only allows you to identify creative content or strategies that you might not have thought of, but it also can improve feelings of psychological safety as people who might not be high-level managers are invited and encouraged to offer their input. Brainstorming is one of the most productive team-building activities we use at HubSpot. But, recently, when we had to leave our physical offices and embrace remote work, many managers wondered how they’d recreate the same in-person communication, productivity, and sense of psychological safety virtually. Luckily, many of our managers were able to adapt quickly, leading a number of successful virtual brainstorms in 2020. To help managers build solid idea-generation techniques -- even from home -- here are a few steps HubSpot employees on the blog, acquisition team, and DI&B team take when coordinating remote brainstorms. How to Run a Virtual Brainstorm 1. Give your team a headstart. If your teammates already know the goal of the brainstorm, the prompts they'll be given, and their idea generation instructions, they'll come ready and eager to immediately make suggestions. Before the brainstorm, consider sending a detailed email or a creative brief about what you'd like to achieve during the session. "I’ve found that giving members of your brainstorm a chance to prepare in advance results in higher quality ideas presented...

11 Tips for Virtually Pitching Marketing Campaigns

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11 Tips for Virtually Pitching Marketing Campaigns It's no secret that agencies are accustomed to wooing clients during in-person pitches. In fact, the term "pitch theater" is regularly used in the agency world to describe over-the-top presentations that go to great lengths to win accounts. But, with the recent shift to remote work, agencies can no longer rely on a firm handshake, in-person meetings, and casual small talk to help land them a client. If you're one of the many marketers or agency members who thrive during in-person pitches, you might still be learning how to create a presentation that brings your memorable charm and flair to a small computer screen. Luckily, as you pivot some aspects of your presentation style to a new video-friendly format, you can leverage your inner creativity, meeting software, and other digital tools to give you a leg up against other agencies vying for the same clients. With a creative mindset, it actually isn't too hard to give a concise virtual presentation that answers most of a prospect's burning questions. In this post, I'll highlight 11 tips for planning, practicing, and presenting virtual pitches. 11 Tips for Giving Virtually Pitching Marketing Campaigns Preparing Your Pitch 1. Map out a plan for a smooth virtual presentation. With the growth of video call technology, most or all elements of a pitch can be virtual. For example, you can simply share your screen to show your peers a presentation, or send a video pitch to your...

How to Transition from In-Office to Remote Work

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How to Transition from In-Office to Remote Work Going into the office every day, I was comfortable. I was in a smooth routine. I would show up every morning at 8:30 a.m., have a smoothie, eat breakfast, and make my way to my desk. Happily, I greeted coworkers as they filed into our section. At lunchtime, I would enjoy a meal at my desk or in the lobby and work from a different area in the office until it was time to leave. Then, suddenly, I had to begin working remotely full-time. I was comfortable with the idea. I'd worked from home a couple of times before, and I'm an introvert. In many ways, this sounded like a dream come true: I could experience a full work day from the comfort of my home every day. Let's talk about some things to remember when you're transitioning from working in the office to working remotely. 1. Gather all of the materials you need to complete your work. When you begin to transition to remote work, your work setup will change. For instance, you might not have double monitors. You may or may not have a desk, and it might not rise like your desk at the office. In order to make the transition more smooth, think about the hardware and software you absolutely will need in order to successfully complete your job duties. Check with your company to see if they have support for necessary hardware. If you're used...

17 Fun (Not Cheesy) Ice Breaker Games Your Employees Will Enjoy

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17 Fun (Not Cheesy) Ice Breaker Games Your Employees Will Enjoy Asking "How is everyone?" at the beginning of every meeting isn't always the best way to encourage connection and team bonding. Sometimes, you need to take it a step further with an ice breaker. The best ice breakers have the power to strengthen coworker bonds, stimulate better brainstorming sessions, and create an atmosphere of inclusivity. But it's easier said than done, and the wrong ice breaker questions can lead to awkwardness or even increased tension. To get the most value out of your team bonding moments, we've compiled a list of the best ice breaker games for the workplace. Next time you get together with your team, use one of these games instead of asking "How is everyone", and you're sure to hear some better, more insightful responses than "I'm good." Ice Breakers for Meetings 1. One Word Game The One Word ice breaker allows you to provide initial context into a meeting's topic, and get everyone in the right mindset for discussion. To play, you'll want to divide meeting participants into smaller groups. Then, tell them to think for a minute or two, and then share with their group one word that describes X. For instance, let's say you're leading a meeting on culture. Tell the groups to describe work culture, or your office culture in particular, in one word. Once they've shared with their groups, you can invite them to share their word with the entire...

HubSpot’s Management & Leadership Development Expert Shares Tips for Staying Productive When You Work From Home

Remote Working, remote-work
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HubSpot's Management & Leadership Development Expert Shares Tips for Staying Productive When You Work From Home One of the best training sessions I've attended for my career was the PeopleFuel®️ program by The Energy Project at HubSpot. Here, I learned that to be most productive at work, I needed to manage my energy, not my time. The training was led by Nick Congelosi, HubSpot's Management and Leadership Development Head. His team is responsible for overseeing global leadership development across HubSpot with workshops, certifications, and trainings like PeopleFuel®️. When I left that workshop, I felt confident that I could revitalize my work day. That's why I decided to grab a virtual coffee with Congelosi and learn all about his best tips for staying productive when you work from home. Below, let's review Congelosi's remote work productivity tips, how to stay productive during remote meetings, and best practices for running a productive remote training session. 1. Place a side table next to your desk. Have you ever worked on a cluttered desk? I know I have, and that's how I know how distracting it can be. To help you stay focused during your day, Congelosi recommends placing a side table next to your desk about an arm's length away. You can place your notebook and to-do list on this table, so whatever you're working on is the only thing on your desk. If it's your computer, only have one tab open (or however many you actually need to get that...

How to Pass a Video Interview in Just 7 Steps

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How to Pass a Video Interview in Just 7 Steps Congratulations! If you've landed on this post, it's likely that your resume has impressed the hiring manager(s) at the company you're applying to work for, and you've now been invited to interview. That's a huge accomplishment. There's just one catch — the interview is taking place over a video call, and you've never been in this position before. How do you complete a video interview? And, more than that, how do you pass one? Never fear, we’ll go over all of that below. If you're looking for video interview tips, tricks, and best practices — or just want to know what in the world an automated interview is — you've come to the right place. Passing Video Interviews When you go into your video interview, what should you do to pass? How should you prepare? Above all else, prepare like you would for a traditional interview. Video interviews are meant to be an accessible alternative for a traditional interview. Keeping that in mind will help you get into the right mindset. This is your moment to really sell yourself to the interviewer, and put a personality behind your amazing resume. In fact, going beyond your resume is what impresses one of HubSpot's senior recruiters, Shavon Bell. She says, "When recruiting senior talent, I look for the story beyond the resume. I recognize it can be challenging for a senior leader to fit all of their experience into a...

How to Create a Remote Work Schedule that Works for You

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How to Create a Remote Work Schedule that Works for You Whether you're a new or experienced remote employee, you've probably realized how hard it can be to stay on a proper schedule. In the morning, you might wake up drowsy with no commute or morning team chats to put you in the work mindset. Then, when you finally feel like you're on a roll and about to get everything on your to-do list done, you might look out the window, realize how dark it is, and discover that you've worked straight through dinner. At HubSpot, where we have a fleet of over 300 full-time remote employees, we hear about the above scenario a lot. And, we've also seen that remote workers across companies share the same struggles. Although the schedule mishap I noted above is fairly common, you definitely don't want it to become a regular part of your lifestyle. While working late at night occasionally can help you get ahead in your career, doing so regularly can harm your mental health, happiness at work, and your work-life balance. When it comes to remote work, the stakes of poor scheduling impacting you might be even higher. Research shows that remote employees tend to work longer hours than in-office employees. Remote work can also result in feelings of disconnection, isolation, and loneliness. If you've fallen for numerous scheduling traps as a remote marketer, it doesn't mean you're a bad employee or going downhill in your career. A scheduling mishap...

How to Conduct Successful Remote Interviews, According to HubSpot’s Recruitment Coordinator

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How to Conduct Successful Remote Interviews, According to HubSpot's Recruitment Coordinator For your business to thrive, it's undeniably critical you set up a process for conducting effective interviews — and, in 2020, it's equally vital you create a comprehensive virtual interview strategy, as well. As a Program Coordinator on HubSpot's Recruiting Operations Team, I'm familiar with the struggles of creating a cohesive remote interview experience. But, as HubSpot continues to grow globally, I also know how important it is to create a scalable remote candidate interviewing process. Plus, at HubSpot, we have a strong commitment to global-first and remote inclusion — so further developing our remote interview practices only makes sense. While there's no "secret sauce" to remote interviewing, we've iterated on a process that helps both candidates and interviewers have strong, purposeful conversations virtually. Here, I'm going to tell you about the best practices we've learned as a result of listening to both candidate and interviewer feedback, so you can learn how to create your own powerful virtual recruitment process in 2020. 1. Be human, and keep the personal touch. While it’s a bit harder to make a personal connection when interviewing remotely, putting in the extra effort can be the difference between an average and remarkable candidate experience. There are many ways to do this, but some efforts our candidates are loving are: Providing 15-minute prep calls with recruiters if candidates are nervous about interviewing remotely. We want to set up candidates for success, so having...