Will Marketers Return to Offices in 2021? What Companies Need to Know [Data + Expert Tips]
Remote Working, remote-workWill Marketers Return to Offices in 2021? What Companies Need to Know
Back in 2018, I chose to work at HubSpot because I loved HubSpot's content, and its culture.
Oh — and the smoothie bar, waffle Wednesdays, and ping pong tables didn't hurt, either.
Office space has undeniably seen a change in recent years. Open-floor plans have become increasingly popular, as have standing desks, beer on-tap, game rooms, and even greenhouse spaces. As this decade came to a close, many of my closest friends chose jobs based, at least in part, on office vibe.
And yet, it's long been said that remote work is the future. In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code, which states: "Work isn't a place we go, it's a thing we do."
In 2020, that premonition became a reality as the pandemic forced an entire global workforce to shift to remote work practically overnight.
And now, as the dust settles and employees find new, innovative ways to work productively from home, many businesses are wondering: Do we even need an office, anymore?
Let's explore how marketers across the U.S. feel about remote work in 2021, and whether remote work is just a current necessity — or the new long-term reality.
Will employees return to the office?
To explore whether or not employees will return to the office in 2021 (if they're permitted to do so), I started by surveying 496 marketers and asked the question: If...
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