Employer Branding: What It Is and How To Build It for Your Business A company's reputation matters more than ever during a job seeker's search, as 86% of workers would not apply for, or continue to work for, a company with a bad reputation with former employees or the general public. Ultimately, you spend plenty of time creating a compelling brand story surrounding your products or services, but how do you build a strong employer brand that attracts top talent? Here, we'll explore what employer branding means, examples of good employer branding, and how you can implement your employer branding strategy today. Table of Contents:  What Is Employer Branding? Why Is Employer Branding Important? Employer Branding Strategy Employer Branding Examples What Is Employer Branding? Employer branding is the reputation you have as an employer among your employees and the workforce. It’s also how you market your company to job seekers and internal employees.  The better you are at employer branding, the more likely you are to retain and attract your top talent, as 69% of surveyed employees think it’s extremely/very important that their employer has a brand they’re proud to support. Let's say you've done a phenomenal job building up a strong brand with your products or services. Unfortunately, that alone won't convince someone to work at, or stay at, your company. You need to implement the same branding strategy when communicating your company's leadership, values, and culture. If a job seeker...

15 Hiring Trends to Watch in 2023 This past year we've seen the effects of the pandemic in labor shortages, the Great Resignation, and signs of another recession — now's the time to rethink recruitment and hiring strategy for 2023. While we can't predict the future, we can identify and interpret the biggest hiring trends we've seen emerging at the tail end of 2022. In this post, we'll go through the most talked about topics that can improve your hiring strategy and get your business off to a great start. Recruitment Strategy Trends 1. Economic uncertainties will affect hiring. As a possible recession looms and inflation rises, candidates and employers can expect economic uncertainties to impact their ability to find work and hire in the coming year. Many industries are experiencing budget cuts amidst slowed economic growth and inflated pricing — and across all teams, especially hiring, have to rethink their approaches for 2023. 2. Candidates are looking for more competitive compensation. Candidates are entering the new year expecting salaries that can sustain them as best as possible amidst inflation concerns. Recruiters should expect to negotiate between candidates with more than one offer on the table and provide offers that reflect their level of experience, education, and mindset. 3. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025. The new wave of employees will come with a different set of workplace expectations and priorities...

Job Simulations: What They Are and Why Recruiters Need Them Recruiting or hiring the right talent is essential to the growth of any business. However, it’s not always easy to find the right person. Most times, it feels like trying to find a needle in a haystack-like heap of CVs, with each new one looking better than the last. Sorting through these CVs often requires a ton of time and effort — without the guarantee of picking the right candidate. You can make things easier for yourself and increase your chances of picking the right candidate by using job simulations. In this guide, you’ll learn what job simulations mean. We’ll also consider how job simulations can help you, its pros and cons, types, and how to create an excellent job simulation that’ll benefit your company and its employees. Let’s begin! For example, for a secretary position, a job simulation might include typing a dictation or completing forms. A job simulation might also involve the candidate showing their soft skills like communication, empathy, and emotional intelligence. Job role tests are specific to the job the applicant is applying for, and by using these tests, employers can determine whether a job candidate can do the job instead of hiring them just based on their CVs or interview answers. 85+ years of research compiled into the Schmidt-Hunter paper reveal that education and experience aren’t effective at predicting candidates’ ability. Instead, job simulations help test for skills directly! Let’s now see some...

Is Internal Recruitment Good for Business? During my days as a journalist, I saw many different forms of recruitment take place. It was common to see reporters and photographers recruited from all over the country to work with the team. It was also common to see employees move to different positions internally. A reporter could go from reporting outside to producing a show in-house. Associate producers could rise in rank and become executive producers. This type of internal recruitment isn't common only in newsrooms. Many companies recruit from their current roster of employers rather than recruit externally. Internal recruitment is often faster and less time consuming. On average, the cost to hire someone is about $4,000, according to SmartRecruiters, but hiring internally can cost much less. With that in mind, you may wonder if internal recruitment is the right move for your business. Here’s everything you need to know: The internal hire might be from a different department within the company or have a different job title on the same team. This new role could be a promotion in which there is more responsibility and a higher salary. If not a promotion, the change could be a lateral move in which the employee maintains the same level of seniority but may not see a change in compensation. A company may choose to open job postings only to internal applicants or it may do so before opening the posting to external candidates. This can save time and money — and...

3 Roles Marketing Leaders Plan to Recruit in 2022 The new year can be an exciting time to consider how you might expand your team to reach new goals in 2022. But it can also be stressful for that very same reason. With a limited budget, how can you ensure you're making the right hire? HubSpot's Blog Research uncovered the top three roles marketers are planning on hiring in 2022. Let's explore why those three roles matter, according to experts. The Top 3 Roles Marketing Leaders Plan to Hire in 2022 1. Creative Director Nowadays, brands are expected to create top-notch content across platforms. To successfully reach new audiences and increase sales, you'll want to have strong social media, content marketing, and video marketing strategies — to name a few. As Wistia's Creative Director, Adam Day, puts it, "In the context of today's media landscape, the opportunity for brands to express themselves through multiple mediums is more attainable than ever — and consumers are demanding more than ever, too." Day adds, "It's not just about blog posts anymore. Video consumption, alone, is up 121% from 2019, and in a recent survey of Wistia customers, we learned that most companies are increasing their production budgets by more than 10% this year. Businesses need someone who can oversee the creative execution of all this work while maintaining the consistency and quality it takes to have a world-class brand." That's all well and good. But what, exactly, does a creative director...

How to Run an Effective Vetting Process for Candidates in 2022 Imagine you're a hiring manager and put up an ad for a role. After a lengthy process, you hire someone you think is a great fit. Except, reality sets in a few weeks later when you realize they were a bad hire and you have the start all over again. A robust vetting process would help you avoid this costly mistake. However, it's not enough to come up with a process, you have to make sure it's inclusive, fair, and efficient. Let's show you how. Hiring the wrong employee can cost companies hundreds of thousands of dollars. Back in 2016, The U.S. Department of Labor estimated this cost was close to 30% of the former employee's first-year earnings. Today, that figure could be even higher. Undoubtedly, recruiting and hiring candidates is an expensive and time-consuming process. This is on top of figuring out which candidates are most qualified to succeed at your company for the long haul. A vetting process should include a few critical elements. Let's cover how to run an effective vetting process that's efficient and free of bias as possible. How long does the vetting process take? The vetting process can take anywhere from a few days to a few weeks depending on what your process looks like, the seniority level for the role, and the industry. For instance, a role at the Federal Bureau of Investigation likely has a much longer vetting process...

17 Marketing Job Descriptions for Hiring Managers & Job Seekers Looking to grow your marketing team? As you embark on the hiring process, don’t neglect the importance of providing clear, well-written job descriptions for your team’s open roles. Having accessible and easy-to-understand job descriptions can make or break the quality of candidates that apply for a job. According to Indeed, 52% of job seekers say the overall quality of a job description is an influencing factor when they decide to apply for a job. That means if you want a pool of high-quality applicants, it’s imperative to provide a high-quality job description. As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information. Marketing Job Requirements and Qualifications What kind of experience will the ideal candidate have? Factor in the level of seniority needed for the role, as well as realistic asks for your candidate pool given your compensation budget. Job requirements and qualifications can include desired education level, and areas of previous experience a candidate would need to have to be successful in the role. It’s worth noting that the requirements and qualifications section can be intimidating for some job applicants, and if it’s too extensive you could scare off candidates who may be a good fit for the role even if they have a different level or type of experience. Marketing Job Responsibilities This section should clearly outline what tasks and duties the person in this...

Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now In 2019, Contently, a content marketing software company that connects freelancers with enterprise brands, made a controversial move — in an effort to increase profitability and, in turn, provide more creative opportunities to their freelancers, the company announced that they'd begin charging freelancers a mandatory service fee for every assignment they book. As you might already know, the response wasn't great. Many freelancers messaged the company and explained the fee could hamper their earning potential, or even end their freelance careers. Fortunately, the freelancers' feedback didn't go unnoticed or unrewarded. As a result of the honest feedback, Contently's CEO Joe Coleman announced via Twitter that the company had decided not to implement the new service fee. Contently's realization that they weren't prioritizing the needs of their customers ultimately helped save — and even enhance — their corporate image. Here, let's dive into what corporate image is, and why it matters. Plus, five ways you can bolster your own corporate image today. What is corporate image? Your company's corporate image is your brand's public perception. You can help shape it by telling the public what kind of company you are through marketing and advertising. But what really sculpts your corporate image is your company's actions, like performing well financially, developing innovative products and services, following ethical business practices, actually operating by your values, appropriately responding to company criticism, providing tremendous customer service, treating your employees with dignity and...

7 Creative Company Profile Examples to Inspire You We all know about the infamous rivalry between Dunkin' Donuts and Starbucks. At the end of the day, they both sell coffee -- but they've each cultivated strong, unique brands, and have attracted very different audiences as a result. You can often overhear heated arguments regarding the topic, with people vehemently claiming one coffee chain to be better than the other. But let's say you didn't know about the rivalry, and you'd never heard of either Starbucks or Dunkin' Donuts before. Instead, you stumble across these two very different company profile statements: Image courtesy of Dunkin' Donuts Image courtesy of Starbucks From their opening paragraphs alone, I'm willing to bet you're persuaded to check out one brand in more detail over the other. It isn't just the language itself that gives you a sense of their business -- it's the design, the font, and the color. Ultimately, your company profile matters. It can intrigue a new visitor to check out your products or services in more detail, and nudge potential customers into choosing your business over competitors. What's a company profile? A company profile is an introduction to your business, and aims to tell an audience about your products or services. However, a company profile shouldn't just tell your audience what you sell -- it should also tell viewers why you sell it. A company profile often includes a compelling story about...