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17 Marketing Job Descriptions for Hiring Managers & Job Seekers

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17 Marketing Job Descriptions for Hiring Managers & Job Seekers Looking to grow your marketing team? As you embark on the hiring process, don’t neglect the importance of providing clear, well-written job descriptions for your team’s open roles. Having accessible and easy-to-understand job descriptions can make or break the quality of candidates that apply for a job. According to Indeed, 52% of job seekers say the overall quality of a job description is an influencing factor when they decide to apply for a job. That means if you want a pool of high-quality applicants, it’s imperative to provide a high-quality job description. As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information. Marketing Job Requirements and Qualifications What kind of experience will the ideal candidate have? Factor in the level of seniority needed for the role, as well as realistic asks for your candidate pool given your compensation budget. Job requirements and qualifications can include desired education level, and areas of previous experience a candidate would need to have to be successful in the role. It’s worth noting that the requirements and qualifications section can be intimidating for some job applicants, and if it’s too extensive you could scare off candidates who may be a good fit for the role even if they have a different level or type of experience. Marketing Job Responsibilities This section should clearly outline what tasks and duties the person in this...

Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now

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Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now In 2019, Contently, a content marketing software company that connects freelancers with enterprise brands, made a controversial move — in an effort to increase profitability and, in turn, provide more creative opportunities to their freelancers, the company announced that they'd begin charging freelancers a mandatory service fee for every assignment they book. As you might already know, the response wasn't great. Many freelancers messaged the company and explained the fee could hamper their earning potential, or even end their freelance careers. Fortunately, the freelancers' feedback didn't go unnoticed or unrewarded. As a result of the honest feedback, Contently's CEO Joe Coleman announced via Twitter that the company had decided not to implement the new service fee. Contently's realization that they weren't prioritizing the needs of their customers ultimately helped save — and even enhance — their corporate image. Here, let's dive into what corporate image is, and why it matters. Plus, five ways you can bolster your own corporate image today. What is corporate image? Your company's corporate image is your brand's public perception. You can help shape it by telling the public what kind of company you are through marketing and advertising. But what really sculpts your corporate image is your company's actions, like performing well financially, developing innovative products and services, following ethical business practices, actually operating by your values, appropriately responding to company criticism, providing tremendous customer service, treating your employees with dignity and...

7 Creative Company Profile Examples to Inspire You [Templates]

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7 Creative Company Profile Examples to Inspire You We all know about the infamous rivalry between Dunkin' Donuts and Starbucks. At the end of the day, they both sell coffee -- but they've each cultivated strong, unique brands, and have attracted very different audiences as a result. You can often overhear heated arguments regarding the topic, with people vehemently claiming one coffee chain to be better than the other. But let's say you didn't know about the rivalry, and you'd never heard of either Starbucks or Dunkin' Donuts before. Instead, you stumble across these two very different company profile statements: Image courtesy of Dunkin' Donuts Image courtesy of Starbucks From their opening paragraphs alone, I'm willing to bet you're persuaded to check out one brand in more detail over the other. It isn't just the language itself that gives you a sense of their business -- it's the design, the font, and the color. Ultimately, your company profile matters. It can intrigue a new visitor to check out your products or services in more detail, and nudge potential customers into choosing your business over competitors. What's a company profile? A company profile is an introduction to your business, and aims to tell an audience about your products or services. However, a company profile shouldn't just tell your audience what you sell -- it should also tell viewers why you sell it. A company profile often includes a compelling story about...