11 Social Media Calendars, Tools, & Templates to Plan Your Content

January 9, 2021/by admin

11 Social Media Calendars, Tools, & Templates to Plan Your Content What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it's better to have a plan for what direction you're heading -- especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it's important to stay organized and have a plan for when and what you're going to share on these platforms. The Benefits of Using a Social Media Content Calendar We're all busy. And when we're busy without a plan in place for the tasks we have to get done, things inevitably slip through the cracks. Social media content is no exception. Just like with blogging, a successful social media strategy requires regular publishing and engaging with followers to see positive results -- whether that be in terms of SEO, brand recognition, lead generation, or all three. So, if you're not already using a social media content calendar, hear me out: Calendars help you get organized to avoid the dreaded scramble when things come up. With a social media calendar, marketers can plan out posts for entire weeks or months in advance, which frees up working hours to strategize for the future -- and to dash off any posts about breaking news in your industry. Otherwise, you'll spend...

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7 Steps to (Effectively) Branding Your Business on a Budget

Brand Building, marketing budget, Recommended

June 10, 2020/by admin

7 Steps to (Effectively) Branding Your Business on a Budget In marketing, it seems like the word "brand" is used a lot — the leading brand, off-brand, personal brand ... you get the picture. But there's often confusion around its meaning in business. What does it entail? Should you hire an expert? Most of all — branding is expensive, right? Not exactly. As it turns out, there are some creative ways to brand your business effectively without a ton of cash. And while it can require an investment of time, the ROI won't go unnoticed — in some cases, it can actually help you save money, while also growing your business. Building your brand is a crucial part of developing your business. It's the foundation of giving your organization a voice, identity, value, and awareness among consumers. And, thanks to the plentiful number of resources, tools, and platforms available today, a brand build might not be as burdensome (or costly) as some think. So read on, and see how you can use the following seven steps as a guide for your brand build. How to Brand Your Business on a Budget You don't have to break the bank to grow and maintain a brand. In fact, you can complete most of these tips without spending money. The most important things to remember when brand building are to keep your customers in mind and deliver messages that support your company's mission. Below, let's discuss a budget-friendly way to grow better...

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