11 Social Media Calendars, Tools, & Templates to Plan Your Content
Recommended, Social Media Publishing11 Social Media Calendars, Tools, & Templates to Plan Your Content
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning.
You could improvise all three, but it's better to have a plan for what direction you're heading -- especially when developing your social media content strategy.
By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it's important to stay organized and have a plan for when and what you're going to share on these platforms.
The Benefits of Using a Social Media Content Calendar
We're all busy. And when we're busy without a plan in place for the tasks we have to get done, things inevitably slip through the cracks. Social media content is no exception.
Just like with blogging, a successful social media strategy requires regular publishing and engaging with followers to see positive results -- whether that be in terms of SEO, brand recognition, lead generation, or all three.
So, if you're not already using a social media content calendar, hear me out:
Calendars help you get organized to avoid the dreaded scramble when things come up. With a social media calendar, marketers can plan out posts for entire weeks or months in advance, which frees up working hours to strategize for the future -- and to dash off any posts about breaking news in your industry. Otherwise, you'll spend...
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