How to Create Landing Pages for Real Estate When people are looking to buy or rent a new house, what's the first thing they do? That's right, they go online. In fact, 51% of home searches start on the internet. People search Zillow, Apartments.com, Redfin, and local real estate websites. Additionally, people also turn to the internet when they want to value their home or learn more about the real estate market. All this to say that when it's time to generate leads in the real estate industry, posting online and creating a landing page is the first step. In this post, we'll discuss how to create a landing page for real estate and review sample real estate landing pages to inspire your own. 1. Choose the type of landing page you need. Before you can get started, it's important to understand the different types of real estate landing pages. The three main types include: Home valuation: This type of landing page lets users type in their address and get a quick idea of how much their home is worth. Buying/selling websites: These websites are where buyers and sellers go to place listings online, including Zillow or Redfin. Free content: This landing page is usually targeted toward those who want to start working in the real estate industry or are in the beginning stages of buying/selling. You can place free content on a landing page to get leads to download the offer...

10 Real Estate Social Media Marketing Strategies That'll Bring in New Business The following is a guest post by Leslie Mann, a real estate agent with Gibson Sotheby's International Realty of Weston, MA. Buying or selling a home is an important financial (and emotional) decision. Most people are full of questions when they undertake this endeavor. Your clients want more than someone with a real estate license. They want an agent who will protect their interests and help them navigate the complexities of property ownership. The agent they choose must be someone they'll feel confident having by their side throughout the process. That's where social media comes in. If applied correctly, it can be a great way to open a dialogue, share advice, and forge an ongoing relationship with buyers, sellers, and renters. In this post, learn the benefits of using social media for real estate, a handy list of do’s and don’ts for agents to follow, and examples of posts you can incorporate into your real estate social media strategy. Ryan Tombul, Nashville Realtor, J.D., says, “Social media doubles as an avenue for free marketing that allows agents to supplement exposure for listings within their own personal network and beyond.” Read on to discover real estate social media strategy tips, as well as things you should avoid.  Tips That Agents Should Embrace 1. Promote the town, not just the house. Homebuyers want to know the good,...