15 of the Best Public Relations Examples to Inspire Your Next Campaign
Public Relations15 of the Best Public Relations Examples to Inspire Your Next Campaign
Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional.
When you need a dose of inspiration, it can be helpful to explore the most compelling PR plays in recent years. To save you some time, we curated a list of the absolute best of the best to get the creativity flowing for your next campaign.
Read on to get inspired by some of the best minds in public relations.
1. Spotify: Wrapped
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Spotify's Wrapped campaign has quickly turned into a viral, end-of-year event. Since 2016, the streaming app has provided each user with a "wrap up" of their listening habits which are delivered in colorful, eye-catching graphics. Naturally, you can share your stats on different platforms, like Instagram and TikTok.
Spotify's Wrapped is not just another marketing campaign— it's a viral, multi-platform, FOMO-inducing social campaign. It's highly personal, relevant, and shareable. It's this winning combination that its rivals, namely Apple and YouTube, haven't been able to recreate.
2. Subway: Eat Fresh Refresh
For the longest time, Subway has rolled out countless marketing campaigns featuring its trusty tagline, Eat Fresh! But now, in light of changes to both its brand and menu, a new campaign has emerged, fittingly titled "Eat Fresh Refresh." The campaign includes...
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