What is a Product Marketing Manager? Job Description and Salary
Product MarketingWhat is a Product Marketing Manager? Job Description and Salary
Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve.
They’ve brainstormed and planned out the best possible product, and then meticulously crafted it before testing its functionality to make sure that it does indeed do what it was meant to do.
You are convinced that this is the best addition to the world since chocolate.
With an amazing product ready to go to market, there’s only one question left in your mind. How are you going to announce your product and get it in front of potential customers, i.e. the people who will actually buy it?
For this step of the process (and ideally since the very beginning of research and development), you’ve got a product marketing manager ready to take the next step with your new creation. Without marketing, your product (no matter how amazing it is), will never be found by the customers whose problem it would solve. This could lead to lackluster sales, a financial failure, and potential customers who are still suffering from their original problem.
From that perspective, you can see how valuable good product marketing managers are. Let’s learn more about this pertinent role.
What is a product marketing manager?
You may be wondering, what is a product marketing manager (PMM) and how essential are they to...
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