How 10 Brands Use Pinterest Idea Pins for Marketing Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest's Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins are also displayed in the Create section of a brand's Pinterest profile. In a press release, Pinterest said Idea Pins make publishing "high-quality, long-lasting, and savable content" simple for content creators. "With these updates, we’re highlighting the people behind the content and encouraging Pinners to follow creators and engage with the ideas they find," the press release said. As you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Here's how these 10 brands are using Idea Pins. 10 Brands Using Pinterest Idea Pins 1. Fenty Beauty Cosmetics brand Fenty Beauty uses Idea Pins to promote the brand's products and showcase the brand's inclusivity. The company does this by showing photos of the products and how they look on different skin tones. Fenty also includes videos on its pins of people of color applying makeup and creating different looks. Image source One of the biggest concerns facing the cosmetics industry is a lack of inclusivity. Many people of color with darker complexions often struggle to find makeup that matches or complements their skin tone. By using Idea...

The Ultimate Guide to Pinterest Marketing Pinterest marketing is incredibly effective.  Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 433 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 83% of users have made a purchase from content they’ve seen on Pinterest. So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? In this guide, we’ll cover the answer to that question as well as how Pinterest works, which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business. But first, we’ll review what the platform is and how it works — let’s get started.   Users add, or Pin, their chosen content to boards with a common theme to keep it organized so other users can discover new content related to their interests. If you haven't yet opened a Pinterest account, learn more about that process here. Once you sign up, you can begin sharing content and, therefore, social media marketing on the platform. To make the most of the platform, upload your business’s content from your computer or mobile device, Pin content you find on the platform, and add content you find on the web using the Pinterest browser button. Engagement is key. Follow the boards of your friends...

How to Make Money on Pinterest: 9 Ways to Monetize Your Pinterest Account Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there's certainly already a lot to love about Pinterest. But what if we told you that it’s possible to make money on Pinterest? The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses to use Pinterest to drive revenue. And with 31% of online American adults using Pinterest, this isn't an opportunity you'll want to leave on the table. Can you make money on Pinterest? Whether you are a content creator, have an eCommerce business, or are trying to drive traffic to your blog, Pinterest can be a key tool for monetization. If your target customers are on Pinterest, they’re likely ready to buy. According to demographic data from Pinterest, 45% of adults in the U.S. with a household income over $100K per year are active on the platform. Additionally, 83% of Pinterest users make purchases based on what they see on the platform. If you aren’t monetizing through Pinterest, now is a great time to start. To help you get a handle on how to make Pinterest work better for your business, check out the tips below. How to Make Money on Pinterest 1. Generate traffic to your eCommerce products. Best for: eCommerce businesses. If you sell products online, one of the...

11 Companies on Pinterest That Are Crushing It If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy. According to a HubSpot Blogs survey of 310 marketing professionals, 39% of marketers said Pinterest generated a high return on investment. With an effective Pinterest strategy in place, you can generate organic web traffic, create targeted ad campaigns to reach your ideal buyers, and sell directly from the platform. Gather inspiration from these brands who are yielding big results through Pinterest. Table of Contents: IKEA IT Cosmetics Jonas Paul Eyewear Michaels Primally Pure Mayvenn Samsung La Mer Lavendaire Golde The Good Trade 11 Best Brands on Pinterest 1. IKEA What we like: IKEA’s innovative integration of its lead-generating quiz and Pinterest recommendations. IKEA is a globally-recognized brand with countless product options and configurations. Shopping for new furniture and houseware can be an overwhelming experience, and IKEA is reducing customer overwhelm through creative Pinterest marketing. Potential customers can take IKEA’s Renocations quiz to unlock which IKEA items would best suit their home. At the end of the quiz, users are given a...

How to Get Followers on Pinterest: 25 Tips for 2022 Equal parts social media platform and search engine, Pinterest had over 431 million active monthly users in early 2022. But the popularity of the platform means it's a crowded space, and the task of getting followers on Pinterest can feel daunting. Fortunately, there are tactics you can implement right now to increase your real follower count on Pinterest to increase web traffic, drive sales, and help your grand gain authority. Here, we're going to dive into everything you need to know to grow your Pinterest audience today. 1. Use a Pinterest business account. On Pinterest, business accounts have access to tools such as unique content formats, advanced analytics, shopping features, and the ability to create an ad account to promote your content.  When creating a new account, you can opt to turn it into a business account during the setup process. If you have an existing account, you can convert it to a business account to maintain authority. 2. Optimize your username and Pinterest bio. Your username and bio are completely searchable. Make sure you include search terms related to your niche that your customers may be looking for on Pinterest to increase profile visibility.  For example, content creator Chelsea Clark added the keyword "plant-based wellness" to her Pinterest profile, making her content more likely to show up for users who include the term "plant-based" in their Pinterest search. Image Source 3. Post Idea Pins. Idea Pins...

6 Creative Strategies for Getting Traffic from Pinterest Pinterest is an undeniably powerful opportunity to reach and convert new audiences. If you don't believe me, consider this: The platform has over 250 million users. And roughly 90% of those Pinterest users say they look at content on the network to make purchasing decisions. However, excelling on Pinterest versus using Pinterest as a strong distribution channel are two different things. If you're starting to see an uptick in followers on your Pinterest account, you might want to consider how you can turn those followers into real leads and customers for your business. Here, let's explore some creative strategies for turning the followers you get on Pinterest into traffic for your website and social channels. 1. Create boards using relevant keywords. A board — or an organized compilation of related pins, for easier discoverability — is a necessary component for a good user experience on Pinterest. For instance, CoSchedule, which has almost 17,000 followers on Pinterest, has organized their pins into boards titled "Content Marketing", "Social Media Marketing", "Marketing Inspiration", and more: New followers can easily find the pins they're looking for using these broader categories, which is why it makes sense to use popular keywords when creating your boards, as CoSchedule did. Additionally, these keyword-optimized boards can help make your Pinterest content more discoverable on search engines when someone searches for related keywords — particularly on Google Image searches, since Pinterest is primarily a visual channel: As shown above,...

How to Use Pinterest Advertising to Promote Products and Attract Customers Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy -- unfortunately, if this isn't the case for your team, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior. In fact, Pinners are more likely to grocery shop online. If you're interested in exploring how Pinterest advertising can help you attract customers, keep reading. Pinterest Advertising With over 442 million monthly active users, Pinterest is a great place for businesses to advertise products. Ads show up on users' feeds and searches in the same format as a regular Pin, making the experience unobtrusive for users while putting your content right in front of them. There is a large potential reach when you create ads for Pinterest audiences -- and, best of all, users are also actively searching the site for products like yours to buy. Why Advertise on Pinterest The reach can be incredible. If your content is engaging and valuable, it can be re-pinned again and again to different users' boards and continue to drive consumers back to your website. Pins have a much longer lifespan than Tweets or Instagram posts. This longevity makes them a particularly powerful asset. Pins can show up in a user's feed months after initially posted. ...

The Marketer's Guide to Using Pinterest to Grow a Business When I was getting married, one of the main tools that helped me in my planning was Pinterest. In fact, that's usually the number one place I go to when I'm planning a party. However, Pinterest isn't just used for event planning. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales. I'm not the only one who goes to Pinterest when I need new ideas. In fact, more than 200 billion pins have been saved on Pinterest. And 90% of weekly Pinners make purchase decisions on Pinterest. That's why it's important for businesses and marketers to be active on the platform. Below, let's learn how you can use Pinterest to meet your business and marketing goals. How to Use Pinterest for Business If you're new to Pinterest, then you'll need to create a business account to get started. Don't worry, this is a pretty simple process as outlined below. Create a business profile. Instead of using a personal page, you'll need to get set up with a business account. With this account you'll get access to analytics and ad services. Claim and link to your business website. This is an important step in verifying your business page. Connect your social media accounts. This is helpful so you can cross-share content and refer people to your other pages. Edit your profile. Add engaging...

How to Use Pinterest for Blogging Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?" It could be because Pinterest is an outlet for education. Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases. So it makes sense that helpful blog posts are a great choice for pinning. Let's say you run a blog. Your next question is probably, "Well, how do you use Pinterest for blogging?" In order to tap into the website that is key to driving 89% of users' purchase decisions, most of your resources are already made for you: your blog. We'll get into why, but there's one thing you should do the minute you decide to create an account. First thing's first, make sure you have a Pinterest Business account. By signing up for a free Business account, you get access to Pinterest Analytics, which gives detailed insights about the behavior of your pins. Additionally, Pinterest Business gives you the option to apply for Rich Pins, an upgrade from a regular, or standard, pin. There are five types of rich pins — movie, app, recipe, place, product, and article — the latter being the most effective one for blogging. Article Rich Pins provide tools to add a larger logo image and headline to promote your...