The Ultimate Guide to Pinterest Marketing
Pinterest MarketingThe Ultimate Guide to Pinterest Marketing
Pinterest marketing is incredibly effective.
Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 433 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 83% of users have made a purchase from content they’ve seen on Pinterest. So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions?
In this guide, we’ll cover the answer to that question as well as how Pinterest works, which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business. But first, we’ll review what the platform is and how it works — let’s get started.
Users add, or Pin, their chosen content to boards with a common theme to keep it organized so other users can discover new content related to their interests.
If you haven't yet opened a Pinterest account, learn more about that process here. Once you sign up, you can begin sharing content and, therefore, social media marketing on the platform.
To make the most of the platform, upload your business’s content from your computer or mobile device, Pin content you find on the platform, and add content you find on the web using the Pinterest browser button.
Engagement is key. Follow the boards of your friends...
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