6 Creative Strategies for Getting Traffic from Pinterest Pinterest is an undeniably powerful opportunity to reach and convert new audiences. If you don't believe me, consider this: The platform has over 250 million users. And roughly 90% of those Pinterest users say they look at content on the network to make purchasing decisions. However, excelling on Pinterest versus using Pinterest as a strong distribution channel are two different things. If you're starting to see an uptick in followers on your Pinterest account, you might want to consider how you can turn those followers into real leads and customers for your business. Here, let's explore some creative strategies for turning the followers you get on Pinterest into traffic for your website and social channels. 1. Create boards using relevant keywords. A board — or an organized compilation of related pins, for easier discoverability — is a necessary component for a good user experience on Pinterest. For instance, CoSchedule, which has almost 17,000 followers on Pinterest, has organized their pins into boards titled "Content Marketing", "Social Media Marketing", "Marketing Inspiration", and more: New followers can easily find the pins they're looking for using these broader categories, which is why it makes sense to use popular keywords when creating your boards, as CoSchedule did. Additionally, these keyword-optimized boards can help make your Pinterest content more discoverable on search engines when someone searches for related keywords — particularly on Google Image searches, since Pinterest is primarily a visual channel: As shown above,...

How to Use Pinterest Advertising to Promote Products and Attract Customers Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy -- unfortunately, if this isn't the case for your team, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior. In fact, Pinners are more likely to grocery shop online. If you're interested in exploring how Pinterest advertising can help you attract customers, keep reading. Pinterest Advertising With over 442 million monthly active users, Pinterest is a great place for businesses to advertise products. Ads show up on users' feeds and searches in the same format as a regular Pin, making the experience unobtrusive for users while putting your content right in front of them. There is a large potential reach when you create ads for Pinterest audiences -- and, best of all, users are also actively searching the site for products like yours to buy. Why Advertise on Pinterest The reach can be incredible. If your content is engaging and valuable, it can be re-pinned again and again to different users' boards and continue to drive consumers back to your website. Pins have a much longer lifespan than Tweets or Instagram posts. This longevity makes them a particularly powerful asset. Pins can show up in a user's feed months after initially posted. ...

The Marketer's Guide to Using Pinterest to Grow a Business When I was getting married, one of the main tools that helped me in my planning was Pinterest. In fact, that's usually the number one place I go to when I'm planning a party. However, Pinterest isn't just used for event planning. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales. I'm not the only one who goes to Pinterest when I need new ideas. In fact, more than 200 billion pins have been saved on Pinterest. And 90% of weekly Pinners make purchase decisions on Pinterest. That's why it's important for businesses and marketers to be active on the platform. Below, let's learn how you can use Pinterest to meet your business and marketing goals. How to Use Pinterest for Business If you're new to Pinterest, then you'll need to create a business account to get started. Don't worry, this is a pretty simple process as outlined below. Create a business profile. Instead of using a personal page, you'll need to get set up with a business account. With this account you'll get access to analytics and ad services. Claim and link to your business website. This is an important step in verifying your business page. Connect your social media accounts. This is helpful so you can cross-share content and refer people to your other pages. Edit your profile. Add engaging...

How to Use Pinterest for Blogging Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?" It could be because Pinterest is an outlet for education. Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases. So it makes sense that helpful blog posts are a great choice for pinning. Let's say you run a blog. Your next question is probably, "Well, how do you use Pinterest for blogging?" In order to tap into the website that is key to driving 89% of users' purchase decisions, most of your resources are already made for you: your blog. We'll get into why, but there's one thing you should do the minute you decide to create an account. First thing's first, make sure you have a Pinterest Business account. By signing up for a free Business account, you get access to Pinterest Analytics, which gives detailed insights about the behavior of your pins. Additionally, Pinterest Business gives you the option to apply for Rich Pins, an upgrade from a regular, or standard, pin. There are five types of rich pins — movie, app, recipe, place, product, and article — the latter being the most effective one for blogging. Article Rich Pins provide tools to add a larger logo image and headline to promote your...