How 10 Brands Use Pinterest Idea Pins for Marketing
Pinterest MarketingHow 10 Brands Use Pinterest Idea Pins for Marketing
Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest's Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins are also displayed in the Create section of a brand's Pinterest profile.
In a press release, Pinterest said Idea Pins make publishing "high-quality, long-lasting, and savable content" simple for content creators.
"With these updates, we’re highlighting the people behind the content and encouraging Pinners to follow creators and engage with the ideas they find," the press release said.
As you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Here's how these 10 brands are using Idea Pins.
10 Brands Using Pinterest Idea Pins
1. Fenty Beauty
Cosmetics brand Fenty Beauty uses Idea Pins to promote the brand's products and showcase the brand's inclusivity. The company does this by showing photos of the products and how they look on different skin tones. Fenty also includes videos on its pins of people of color applying makeup and creating different looks.
Image source
One of the biggest concerns facing the cosmetics industry is a lack of inclusivity. Many people of color with darker complexions often struggle to find makeup that matches or complements their skin tone. By using Idea...
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