Take Personalized Marketing to a New Level: 14 Brand Examples One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.” Charles wrote this article as a sequel to a public showdown. In this incident, a furious father stormed a Minnesota Target store to demand why his teenage daughter received coupons for baby products. Later, the father found out his daughter was pregnant. It turns out the retailer was able to predict her pregnancy and personalized the promotions she received. How? The retailer collected ‌(completely legally) and analyzed a ton of data. Creepy or great marketing? We're still asking ourselves that question. Beyond this edge case, many brands exemplify how businesses should approach personalized marketing. In this post, you’ll learn how personalized marketing works and see examples of brands that practice it without sounding creepy. Here are 14 brands that nailed personalized marketing in a fun, non-intrusive way. 14 Personalized Marketing Examples 1. Shutterfly Shutterfly is a website and app for creating canvases, photo books, and calendars. It’s also great for designing personalized gifts with the faces of people or anything you want. One of Shutterfly’s hallmarks is the creative emails it sends. But more than that is the personalized item offerings on its app. If you download the Shutterfly smartphone app, you can create an account and permit Shutterfly to access your photos. With this permission, Shutterfly automatically identifies photos with faces and places them on items you...

How to Perfect Personalized Marketing with the Help of Your Data Warehouse Today, the bar for personalized customer engagement is higher than ever. As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. A whopping 82% of marketers say having high-quality data on their target audience is important to succeeding in their role – but more than half of them say they're missing key information. Data silos are one of the biggest hurdles that prevent businesses from delivering personalized, data-driven experiences to their customers. Only 27% of marketers say their marketing data is fully integrated with their systems and tools, resulting in fragmented and inconsistent outreach. The good news is: It’s possible to unify your data and make it actionable in one place. One key technology for effective data activation? The cloud data warehouse. In this blog, we'll discuss a strategy to get first-party data out of the data warehouse and into your CRM, so you can leverage it for more effective marketing. Data warehouses allow marketing teams to consolidate data from multiple platforms including advertising channels like Google and Facebook, analytics platforms like Mixpanel and Google Analytics, and CRM systems like HubSpot and Salesforce. Even better, both first-party and third-party customer data can be unified in the warehouse. The most popular cloud data warehouses include: Snowflake Data Cloud Databricks (often referred to as a data lakehouse) Google BigQuery Amazon Redshift Azure Synapse ...

How Micromarketing Can Take Your Strategy to the Next Level Good news: on the internet, your business can connect with hundreds of millions of potential customers. Bad news: your competitors have the same access, and they're already throwing money at the problem. Also not so good: your mighty, scrappy team has to figure out how to connect with, well, hundreds of millions of potential customers. Or do you? For your business to go big, sometimes it helps to think small – especially when it comes to your marketing strategy.  We're talking about micromarketing — targeting a small group from your customer-base — which can be a transformative strategy for your business. Let's dive into what micromarketing is, and why it's important. Plus, we'll explore examples to inspire your first micromarketing campaign.   What is micromarketing? For your business, micromarketing means drilling down past the level of niche marketing (targeting a specific segment within the larger market) to target specific individuals or micro ("extremely small") groups. By targeting smaller, more specific audiences, you’re able to customize your outreach and use audience insights to tailor your messaging for more personalized, effective marketing. Yes, this requires a different type of time and effort than more traditional mass marketing — and it's worth it. Why invest time and resources in micromarketing? Micromarketing requires more resources — if you measure your efforts by potential customers reached. However, targeting specific, segmented audiences is often more effective in the long-run towards acquiring high-quality leads and...