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How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform

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How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform What do the White House, Sports Illustrated, and my cousin Jimmy all have in common? They all publish content on Medium. For the White House, that content includes State of the Union addresses and policy announcements. Sports Illustrated, meanwhile, manages a sports news publication called The Cauldron. My cousin Jimmy? He publishes an ongoing series on advanced cat grooming techniques. And that, my friends, is Medium in microcosm. What is Medium? Medium is a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. Anyone can be an individual contributor, and popular topics on Medium range from mental health to social media, and from world affairs and trending news to productivity hacks.  As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012: "Medium is not about who you are or whom you know, but about what you have to say." To help emphasize the importance of what it is you're saying, the overall design of Medium is minimalistic, featuring lots of white space and limited formatting options. Want to change the header typeface to Comic Sans? You can't. Medium won't allow for such atrocities of design. But that's just one of many little nuances that come with the territory for Medium users. In fact, if you're just getting started on the platform, there's a...