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8 Recent Examples of Newsjacking in Action

Newsjacking
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8 Recent Examples of Newsjacking in Action Shortly after the announcement that Prince Harry and Meghan Markle were "stepping away" as senior members of the Royal Family, Madame Tussauds Wax Museum also made news by removing Harry and Megan from a wax display of the Royal family. But, the famous wax museum's publicity stunt isn't the only example of a brand that's leveraged a news event to gain awareness or viral attention. In fact, this tactic has been used by marketers throughout the 2000s. It's often called "newsjacking." Newsjacking is when a brand or firm mentions or creates a campaign centered around a major, well-discussed news item. It's slightly different from a publicity stunt in that the news item is leveraged in marketing while a stunt might acknowledge news within a public venue or place of business. Why do brands choose to newsjack rather than creating a totally original storyline for their campaigns? It's simply because this strategy helps them get discovered by adding or piggybacking off of larger conversations happening online. In the early 2010s, we frequently saw newsjacking attempts during big, televised events like the Super Bowl or the Academy Awards. But, as marketers more frequently use social media and online channels, we're seeing brands identify newsy topics faster and newsjack through a variety of content. If you're looking to leverage news, trends, or current events to amp up your marketing strategy, you might be wondering, "How do I get started?" or "How can I do...