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10 Native Advertising Examples People Actually Enjoyed Reading

Ad Management, Native Advertising
10 Native Advertising Examples People Actually Enjoyed Reading You've heard it a million times, native advertising is one of the most immersive advertising experiences. But what exactly is native advertising, and why is it causing such a stir for brands, agencies, and publishers? Native ads developed as a concept over 10 years ago and have a unique ability to evolve with media as it changes. They have since overtaken display ads as the most popular form of digital advertising. Native advertising is a chance to put editorial expertise to work for advertisers and brands. It provides a more trusted and valuable, channel to reach readers as compared to banner or traditional display advertising. In this article, we’ll cover why they’ve continued to grow in popularity and effectiveness and how you can incorporate them into your marketing strategy next quarter. A small icon is also an indicator, often a small “s,” that if you click on it will indicate that the content is a paid ad. Google search results often include native ads in the form of listings that appear at the top or in the sidebar. The nature of native advertising is that it doesn’t stick out like a sore thumb as the ad. So, the signs are often more subtle than traditional ads. Image Source Image Source Image Source Native Advertising vs. Content Marketing The purpose of native advertising is to blend in and not disrupt the viewer’s experience with the given...