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Beyond Responsive Design: How to Optimize Your Website for Mobile Users

Mobile Optimization
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Beyond Responsive Design: How to Optimize Your Website for Mobile Users Everyone can acknowledge the importance of a mobile-friendly website, especially after Google's Mobilegeddon algorithm update. Mobile optimization is here to stay, and it's demanding more and more of businesses and their websites. But mobile optimization is about more than just a responsive website design. In this article, we tell you why and how to adopt a mobile-first mindset for your website. Google's mobile-friendly algorithm change in 2015 (and a few more since then) was evidence that the search engine recognizes its responsibility to surface websites that painlessly get users what they need at the time that they need it. Google doesn't want to send mobile users to websites that provide a frustrating browsing experience — that would damage its promise to its users to always deliver helpful, relevant content. Moreover, this algorithm change was and is a signal of a much larger shift that’s afoot — consumer behavior is changing, and it's your job to adapt. Building a mobile-friendly website is step one, but tweaking your website will not keep you ahead of consumers’ changing behavior and expectations. In short, you have to infuse your marketing strategy with a mobile-first mindset. Here's how. 1. Map your customer journey. Imagine the experience of Sally, a young marketer who has just moved to Chicago. While out for a walk, Sally passes by a hair salon and realizes she needs a haircut. She pulls out her phone a...