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Website Traffic Down? How to Diagnose and Fix Traffic Drops

Measuring SEO
Website Traffic Down? How to Diagnose and Fix Traffic Drops Website traffic represents the volume of users visiting your site. Higher is better because more people visiting your site means more opportunities for advertising, engagement, and eventual conversion. Ideally, you want to steadily increase website traffic, or at least keep it stable over time. But what happens if your traffic starts to drop? Whether it’s slow or sudden, the results are the same: A smaller pool of users who are seeing your content and potentially generating revenue for your brand. Even more worrisome for site admins is that traffic drops may not have an obvious cause. With multiple traffic sources and factors that influence your site ranking and accessibility, even small drops may be the result of several independent or codependent conditions. While there’s no quick fix for these drops, we’ve got you covered with actionable tips to pinpoint, diagnose and address falling traffic. Why is my website traffic down? To boost traffic levels, site owners must first discover why traffic is down. With multiple traffic sources such as email, social media, organic, and referral, it’s not enough to simply know that traffic is falling — you need to identify the source of the drop itself and then take steps to specifically address the problem. There are several ways to determine which traffic source is driving your numbers down. Let's take a look at those next. How To Identify the Source of Traffic Drops HubSpot Sources If you’re using...