Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]
Free Marketing Software, Marketing TrendsMillennials vs. Gen Z: Why Marketers Need to Know the Difference
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same.
When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
Sure, many millennials and Gen Zers are considered "young adults." Both generations are highly connected to technology and the internet. It might seem effective to run one campaign aimed at both generations, but is this really the right move?
To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups.
In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. And if you think consumers — the people who are being marketed to by brands — would sway one way or another, you'll be slightly surprised by the results below:
Data Source: Lucid Software
Although 56% of those polled thought the two generations could be marketed to the same way, nearly half disagreed.
As a marketer specializing in audience growth, I sway with the 44% of people who think the same tactics won't work on both groups — at least not forever.
But is either group of consumers right about their perceptions? In this...
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