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50 Small Business Marketing Ideas for 2024

Marketing Strategy, SEO Resources
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50 Small Business Marketing Ideas for 2024 Whether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing strategy with a strong online presence is essential. That’s why I’ve collected this list of 50 small business marketing ideas to help you get started. As the former head of marketing for two small businesses, I’ve learned that e-commerce isn’t going anywhere. In fact, one estimate has projected the number of global e-commerce customers to grow to two and a half billion by 2028. If you’re a small business owner with little experience in online marketing, creating a strategy to boost your online presence may feel overwhelming. But have no fear — I’ve got you covered. In this post, I’ll help you build and optimize your small business marketing strategy using inbound marketing, setting you up to attract new clients and grow your business. Small Business Marketing Marketing is meant to raise brand awareness and build a pipeline of qualified leads that turn into sales. But getting the word out can be challenging when running a small business. You’ll likely have less visibility and fewer resources (like budget or time). However, several strategies can help you scale your small business marketing efforts. Whether you’re struggling with a limited budget, a smaller team, or a lack of strategic direction, a marketing plan appropriate for your business can guide you as you scale....

How Luxury Brands Market and What You Can Learn

Marketing Strategy
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How Luxury Brands Market and What You Can Learn I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all. Do I still put it in my shopping cart? Guilty — I admit. That’s how good marketing works—even the strongest fall. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Luxury Brand Marketing Strategy How That Applies to Other Businesses In the Real World Luxury Brand Marketing Strategy Top luxury brands understand that customers seek more than a product. It’s a journey, exclusive and special: quality, craftsmanship, and artistic flair. It’s about making you feel sophisticated, high-class, and part of something big. I’ve researched seven popular brands and selected some of their best strategies to help you understand how luxury brands market. Let’s get started. Louis Vuitton — Strategic Collaborations Besides its fancy stores with shiny fronts, Louis Vuitton is super active on social media. They love teaming up with celebs and thus make their stuff even more desired because, well, if celebs wear it, you know it’s cool. For instance, check this collaboration with Belgian rapper Hamza Saucegod and Pharell: Image Source LV’s collections are also...

Diving Deep Into Marketing for Dentists (My Takeaways)

Marketing Strategy
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Diving Deep Into Marketing for Dentists (My Takeaways) An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard work because the dental industry is fiercely competitive. To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. I’ll also share some out-of-the-box marketing strategies for growing your dental business. Let’s get started. Table of Contents Dental Marketing Strategies: 5 Campaigns You Can Learn From 4 Dentist Marketing Ideas and How to Execute Them Dental Marketing Strategies: 5 Campaigns You Can Learn From Below are the top dental marketing campaigns I’ve discovered — from Google ads to unique website updates. Here’s how these dental offices and companies found success. 1. Increase lead capture with Google Ads. Google Ads is one of the most effective marketing strategies I’ve seen dental companies use. Beyond helping to create brand awareness, Google Ads lets you generate leads fast. Case in point: Smile Doctors. Image Source Smile Doctors started in 2015, and in the first few years, the brand had minimal brand recognition. To connect with people who may need its orthodontic services, they used Google Ads, and I’ll tell you why. From my experience, marketing channels like SEO take time to bring results — often six and up to nine months to attract just traffic. Waiting...

Diving Deep Into Marketing in Financial Services (My Takeaways)

Marketing Strategy
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Diving Deep Into Marketing in Financial Services (My Takeaways) 🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise, an international money transfer service I use. According to Nilan Peiris, Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Even I discovered Wise through word of mouth. In this article, I will share five inspirational examples of effective marketing for financial services. I also share four marketing ideas you can deploy to market your brilliant product. Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. Table of Contents A Case Study of Wise: How to Solve Your #1 Marketing Challenge as a Financial Services Provider Financial Services Marketing Strategies Financial Services Marketing Ideas What I Learned A Case Study of Wise: How to Solve Your #1 Marketing Challenge as a Financial Services Provider Businesses in financial services deal with a slew of challenges, including regulatory marketing restrictions, lack of consumer trust, and commoditization. These challenges are mitigated if you build a great product and provide a great user experience. That’s what Wise did. Wise aimed to give customers “an experience they...

Diving Deep Into Marketing for Restaurants (My Takeaways)

Marketing Strategy
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Diving Deep Into Marketing for Restaurants (My Takeaways) I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. To do this, I follow a lot of restaurants on social media. I also subscribe to their newsletters, attend their special events, enter their giveaways, and sign up for their rewards programs. And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. How well do they work? Which channels do these restaurants perform best on? How do established restaurants maintain interest after the grand opening buzz wears down? To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Restaurant Marketing Strategies That Work I wanted to get more insight into the world of restaurant marketing, so I spoke with Rachel Ayotte, the founder and CEO of Bread and Butter, a communications agency that works with hospitality clients. Why do restaurants of all sizes need a marketing strategy? What does an effective campaign look like these days? “In New York City alone, there are over 25,000 restaurants, which would take the average person 22 years to try,” shares...

Q1 Marketing Plays That’ll Start Your Year Strong, According to State of Marketing Data

Marketing Strategy
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Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data Ah, quarter one. It's a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart. It's an exciting time but also a bit overwhelming. You have new goals to reach and new strategies to execute. You also need to create enough room to pivot at a moment's notice. But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Let's dive in. 1. Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Among marketers who leverage influencer marketing, nearly half (47%) found the most success with micro-influencers. These are influencers who have anywhere from 10,000 to 100,000 followers. While these creators don't have millions of followers, they hold influence with a smaller, more engaged community. In fact, when asked about the biggest benefits of working with micro-influencers, 42% of marketers say micro-influencers are less expensive, followed by 39% who say micro-influencers give access to more niche communities. Want to learn more about working with micro-influencers? Check out this helpful guide. 2. Approach social media as an...

I Took a Deep Dive Into ASO Marketing. Here’s What I Learned.

Marketing Strategy
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I Took a Deep Dive Into ASO Marketing. Here’s What I Learned. Confession — I have a long history of skin allergies. Recently, I've been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation. I was overwhelmed with the options. I eventually found the "one," but it got me thinking — how much work did it take from the app creator to make it rank at the top of search results? As a marketer, I asked myself: What ASO marketing strategy did they use? And what makes or breaks an app's ranking if there are millions of them across app stores? I decided to find out. On top of my own research and experience, I also reached out to ASO experts and took a popular app store optimization tool for a spin. Here‘s what I’ve learned. What is ASO Marketing? ASO Marketing Tactics to Master ASO Marketing in Action (With Technology) Best Practices of ASO Marketing What is ASO Marketing? ASO Marketing, short for App Store Optimization Marketing, is a strategy that aims to improve your app's searchability and number of impressions in mobile app stores, like those from Apple and Google. Some sources refer to it as App Store marketing, while others go for the colloquial "SEO for mobile apps." Naturally, the number-one goal for ASO optimization is maximizing app downloads, but there are a few extra ones...

I Took a Deep Dive Into the Marketing Funnel, Here’s What I Learned

Marketing Strategy
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I Took a Deep Dive Into the Marketing Funnel, Here’s What I Learned Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you've created? I can tell you, from personal experience, that few things give you as strong of a motivation boost as this. After all, it's proof that you must be doing something "right." That said, it takes a lot of time to work out where to find your target audience. A lot of it comes down to building the right marketing funnel strategy, i.e., deciding what types of collateral to use at which stage of a lead's readiness to buy. Today, we'll learn a marketing funnel and tips for designing your own. What is the marketing funnel? Stages of the Marketing Funnel Tips for Building a Marketing Funnel Strategy Marketing Funnel – A Practical Example What is the marketing funnel? The marketing funnel describes all the stages your prospect has to go through before becoming your customer — from learning about your company to making the purchasing decision. In short, the marketing funnel acts as a map to guide your prospects to conversion (and beyond). If you closely analyze what happens at every stage of your funnel, you'll be able to understand how to influence prospects to move them to the next stage. Eventually, they become your customers. A well-designed marketing funnel can translate into...

Marketing 101: The Ultimate Guide for Beginners

Marketing Strategy
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Marketing 101: The Ultimate Guide for Beginners If you're new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square. Marketing is much more than that. It encompasses a variety of channels, tactics, and formats — and can work for any business at any budget. The key to getting started is knowing the fundamentals. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Cost-Effective Marketing Channels Building Your First Marketing Strategy Cost-Effective Marketing Channels If you're just getting started with marketing, here are a few cost-effective channels to consider: Content marketing The entire premise of content marketing is to provide valuable content to your audience. This can be blog posts, videos, podcasts, e-books, and more. Unlike a pop-up ad, this type of marketing isn‘t disruptive. It’s supposed to feel natural, organic, and helpful. Consider this: you want to market your product, a productivity app. On your blog, you publish articles brimming with tips and tricks for staying productive at work. By providing this type of content, you slowly build awareness around your app. To take it one step further, you include a sign-up form for a free trial of your app at the top of every article — giving readers a chance to convert into customers. Content marketing...

Technical Marketing: Best Practices and Career Tips

Marketing Strategy
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Technical Marketing: Best Practices and Career Tips You'll need a solid technical marketing strategy if you sell a complex product or service. This type of marketing requires a firm understanding of the technical aspects behind your product. You'll also need to communicate complex processes clearly. Without technical expertise, your marketing team will have a difficult time developing content that resonates with your core audience. In this post, we'll look at why technical marketing is so important, as well as the skills necessary to succeed in a technical marketing role. Table of Contents When to Use Technical Marketing Technical Marketing Best Practices 7 Tips to Kickstart Your Career in Technical Marketing What is technical marketing? Technical marketing refers to a specific type of marketing focusing primarily on an offering's specifications and technical aspects. Technical marketing communicates and simplifies complex information, usually about specialized products. When to Use Technical Marketing Technical marketing is a crucial part of any marketing strategy. It’s particularly important to use when consumers are very knowledgeable about the subject matter and have a detailed understanding of the product or service. A general overview may work for some industries or products. But for someone who knows the ins and outs of your industry already, they’ll want more in-depth information. A few industries that benefit from technical marketing the most include: Software Manufacturing Healthcare Aerospace Electronics Within these industries, there are some scenarios when...