The 5 Kinds of Digital Marketing Collateral You Should Be Creating It goes without saying, but your marketing materials shouldn't be limited to conventional outbound advertisements — particularly if your business is B2B. Sure, capturing attention is part of the battle, but what happens when a prospect visits your website and sees nothing but some product descriptions and a pricing page? There has to be more there. You need to have some material to show that you can walk the walk. One kind of content that helps get you there is known as marketing collateral, and it can come in a variety of shapes and sizes. Here, we'll get a more in-depth understanding of the concept and go over the five most important marketing collateral formats you can use to help establish legitimacy and supplement your sales efforts. At its core, marketing collateral is a way to let prospects know that you know what you're talking about. It's not supposed to be as flashy as conventional advertisements. In creating marketing collateral, your first priority generally isn't to capture attention — it's to retain and enhance it. In most cases, the prospects who are looking at your marketing collateral are curious about your company, but they might not be intimately familiar with you or your offering. Well-crafted marketing collateral can put them at ease. It can help build the kind of trust necessary to start and sustain a customer relationship. Marketing collateral tends to be educational in some capacity....

How Small Businesses Can Take Advantage of the Australian Stimulus Package In light of the evolving situation around the COVID-19 pandemic, the Australian Government has released a number of economic responses to support individuals, households and businesses and improve stability in this particularly volatile environment. With so much information being circulated, updated and changed so frequently, we wanted to provide a summary of the government’s response in a more easily digestible format. Below is a guide to the Australian government support that is currently available for: Individuals and households Businesses The flow of credit for businesses and lending institutions You’ll also find a summary of timings at the end of this page, where the implementation dates of each initiative are listed in accordance with government guidelines at the time of writing. This blog post is meant as a basic resource and not a comprehensive guide. For the most up-to-date information visit the official Australian government website, which outlines in detail the official economic response to the Coronavirus. Support for Individuals and Households 1. Income support for individuals. The Government is providing an income support payment of $550 to individuals every two weeks. This is limited for six months as a temporary Coronavirus supplement and is applicable to new and existing recipients of existing support payments such as JobSeeker Payment, Parenting Payment etc. You can apply for this by creating and/or signing into your myGov account online and registering your intention to claim a Centrelink payment. 2. Payments to...

Where to Find Public and Private Small Business Funding in 2020 With the recent passing of a $2 trillion U.S. stimulus package, small business owners impacted by COVID-19 have been given options for low-interest loans, financial assistance, and other aid that can help them in this uncertain economic time. Aside from this stimulus package, a number of private, state and local institutions have also stepped up to provide aid, assistance, and loans to small business owners suddenly facing unforeseen challenges. With a number of different options emerging, small business owners might be asking themselves, "Which options am I eligible for?" and "Which funding option is right for my particular business?" To help business owners and entrepreneurs looking for financing options, we've compiled a list of public and private opportunities for small businesses. National Funding Resources for Small Businesses Small Business Administration The Small Business Administration is a federally funded organization that provides loans, debt relief, and other financial aid to small businesses with 500 employees or less. Currently, the Small Business Administration oversees small business loans from SBA-approved lenders, such as banks. While SBA doesn’t lend money directly to small business owners, it sets guidelines for loans made by its partnering lenders, community development organizations, and micro-lending institutions. This process reduces the risk for lenders, which -- in turn -- enables more small businesses to receive loans. Source Here are a few examples of loans that the Small Business Administration coordinates: Paycheck Protection Program This program provides...

How Small Businesses Can Take Advantage of the U.S. Stimulus Package To aid small businesses and individuals impacted by the COVID-19 pandemic, the United States government recently passed three landmark acts, including the largest economic stimulus package in history. The Coronavirus Aid, Relief, and Economic Security Act (or CARES Act), passed March 27, directs more than $2 trillion to the U.S. economy. The history-making stimulus package allocates funds to citizens, relief-oriented aid, government departments, and businesses of all sizes. Notably for small businesses the package offers low-interest loan options, tax deferrals, and other financial aid opportunities to help companies stay in business during this time. The passing of the 800-page CARES Act comes after the Coronavirus Preparedness and Response Supplemental Appropriations Act was signed into law. This earlier act directs emergency funds to essential government departments including the Department of Health and Human Services, state governments, and the Small Business Administration. The U.S. government has also passed the Families First Coronavirus Response Act (FFCRA), which protects families and individuals from unpaid sick or family leave. This act also directs necessary funding to departments overseeing U.S. unemployment insurance. While the CARES Act, and the other acts noted above, provide urgent relief and assistance to small businesses and individuals, the sheer size of the documents, and the legal jargon within them, can overwhelm anyone trying to make sense of the information. At this time, we recognize that those who run or work for a small business are trying to quickly research...