25 Google Search Statistics to Bookmark ASAP In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? And where do you start? Well, since it owns more than 92% of the global search engine market, the answer to both of these questions is, Google. Google’s nearest competitor, Bing, only holds 2.5% of market share, while Yahoo accounts for 1.5%. The distribution has remained relatively stable over the past few years with Google consistently claiming competitive victory thanks to detailed search results, in-depth analytics, and evolving service offerings. Consider the rapid uptake of "Google" as a verb meaning, "to search" — "I’ll just Google it," "can’t you Google that?" "isn’t it on Google?" It’s not an exaggeration to say that when it comes to searching for information online, Google is — by far — the digital frontrunner. Google also makes efforts to personalize search results, in turn, increasing the chances that users will opt for Google the next time they have a question. For users that aren’t logged into a Gmail or another Google account, the company uses anonymously stored browser cookies to get a sense of search histories and preferences. For users signed into their Google account, Chrome’s browser history provides the data necessary for Google to construct a profile based on age, language preference, gender and search preferences, which informs the...

The Plain-English Guide to Data Deduplication Nowadays, with so much critical information saved on our computer systems, we've learned to backup data regularly -- including our email inboxes, our Word documents, our photos, and entire folders of old work. It's typically a ton of data. And, since we usually backup and save our data on auto-pilot, we might not realize just how much has been re-copied and re-saved, time and time again. Unfortunately, over time, our data storage becomes unnecessarily burdened with redundant copies of data -- this could cost your company money, as data requirements become larger, or time, as processing time becomes slower. This is where data deduplication comes in. Andrew Le, an IT Helpdesk Technician at HubSpot, further explains the importance of data deduplication for a business looking to grow -- " really improves scaling and efficiency when pulling data from one source. If you have lots of the same data in different spaces, your entire system can be slowed down." So, you might be wondering, "How does this work?" Let's dive into it below. How does data deduplication work? The data deduplication process might seem intimidating, but it's actually a simple process. You can use data deduplication software when you backup your computer. Additionally, some marketing automation software, like HubSpot, might have a deduplication feature to keep track of your marketing contacts. To ensure you're optimizing your data backup storage, we've cultivated a list of the best data deduplication software you can use to minimize unnecessary...