How Marketing Leaders are Navigating Recession [New Data]
marketing budgetHow Marketing Leaders are Navigating Recession
In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy.
As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. And, if you lead a team, you're likely wondering how marketing leaders are navigating this time to make the best decisions for your staff and business in uncertain times.
To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. We also asked them which channels they plan to pull back on first, so you can get an idea of what to expect.
How Marketing Leaders Are Already Pivoting
Our full report, the Marketing Leader’s Playbook, revealed 80% of leaders have already taken steps to plan or prepare for a recession - so let’s dive right in and see what we can learn.
How Marketing Leaders Are Cutting Costs in 2023
Marketing leaders say leaning into earned media, leveraging automation or AI, looking for emerging marketing opportunities, using organic marketing channels, and optimizing your media mix are the top strategies for cutting costs, so let’s take a look at each in more detail below.
1. Tapping Into Earned Media over Paid Media
Tapping into earned media is a great (and free) opportunity to...
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