What Is B2B Marketing Automation Plus the Best Software
Marketing AutomationWhat Is B2B Marketing Automation Plus the Best Software
Marketing automation allows your team to increase productivity while simultaneously nurturing more leads.
Within the category of marketing automation tools are B2B marketing automation tools — software that's ideal for the B2B marketer.
B2B Marketing Automation
B2B marketing automation allows you to streamline marketing tasks and role responsibilities through workflows and triggers. B2B marketing automation is meant to help your team stay productive and efficient while nurturing your leads.
B2B Marketing Automation Examples
Here are some examples of how you might use B2B marketing automation on your team.
Trigger follow-up workflows after leads visit high-intent web pages (e.g. product page, pricing page).
Create educational workflows to send to your new customers — included educational resources may include videos, how-to articles, and knowledge base articles about how they can accomplish basic tasks.
Nurture leads with content that shows you're a thought-leader in the industry and is also tailored to their specific needs and goals. This will help you show your prospects that you're the right solution for them.
Set up rewards for loyal brand advocates — for example, send a discount code to a customer after they successfully refer a new customer or complete a certain number of purchases.
Set up email campaigns with lead nurturing so you can better understand which campaigns work best among your audience while also having the ability to manage a higher volume of leads.
Trigger notifications to...
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