How 8 Brands Mastered Marketing and Sales Alignment
Marketing and Sales AlignmentHow 8 Brands Mastered Marketing and Sales Alignment
I've written about the importance of sales and marketing alignment before, but the point can't be understated: businesses undeniably have better success when they align sales and marketing teams.
Plus, having strong alignment between sales and marketing is mutually beneficial for both teams — in fact, sales and marketing alignment can help your company become 67% better at closing deals, and can help generate 209% more revenue from marketing.
If you're anything like me, however, it's likely helpful to learn through example. Which is why we've reached out to eight brands to learn how they mastered marketing and sales alignment.
I'd encourage you to use the following examples as inspiration for your own process as you work to better align your teams, but remember — marketing and sales alignment will be unique to each individual company.
For that reason, you'll find the most benefit from this post if you pick-and-choose from these strategies which aspects feel most authentic to your own company culture and business goals.
Let's dive in!
1. Crossbeam rolled out company-wide OKRs.
Robert Moore, Co-Founder and CEO at Crossbeam, told me: "At Crossbeam, we've rolled out company-wide OKRs that change each quarter and can be measured using sales, marketing, and product data from HubSpot."
He adds, "Everyone at Crossbeam has access to dashboards that update in real-time with our progress toward these key results, and our progress also auto-posts to Slack each morning to keep people in...
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