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Local SEO Audit: Everything You Need to Know [+ How to Perform One]

Local SEO
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Local SEO Audit: Everything You Need to Know How can you be sure that your business is taking advantage of every opportunity to attract local customers? One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence. While a local SEO audit may seem daunting if you've never done one before, it can actually be completed in seven easy steps — and there are several tools that can make yours quick and efficient. A local SEO audit can be done on its own or as part of an overall digital audit. Local SEO Audit Guide Our guide to completing a local SEO audit is broken down into the following steps: Keyword research Website audit Google Business Profile analysis Local business citation analysis Client/customer review performance Analytics review Competitor analysis How to Do a Local SEO Audit 1. SEO Keyword Research Figure out the keywords your potential customers are typing into search engines to find businesses like yours. Different customers will use different keywords to find what they are looking for, so make sure the keywords you optimize for aren't too narrow. To broaden your keyword list, think about where your customers could be in the buyer's journey. If they're in the early stages, they're likely searching "Where can I find X near me?" or "X in ." While...

What Is Small Business SEO?

Local SEO
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What Is Small Business SEO? Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. Read on to learn everything you need to know about small business SEO, why it’s important, and how to develop a strategy for your business, no budget required. It’s important not to confuse small business SEO with local SEO, as local helps businesses appear in location-based searches vs. general results. However, some small businesses may hope to leverage local traffic, so, if this is you, your small business strategy will include local steps. We’ll discuss this further below. Is SEO good for small businesses? SEO is critical for small businesses as it helps you generate organic traffic without spending money on advertisements in SERPs or other channels. When your site shows up in search rankings, you become competitive and drive more traffic, which, in turn, helps you generate engagement, make sales, and build a customer base. Not optimizing your site can mean that your competitors are the only ones showing up in results, and your target audience might not even know you exist. Let’s go over how to do SEO for a small business. Let’s go over how to do SEO for a small business. SEO Strategy for Small Business Small business SEO doesn’t require a large team to get things up and running, nor does it require a significant budget. Many...

The Ultimate List: 50 Online Local Business Directories

Local SEO
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The Ultimate List: 50 Online Local Business Directories Promoting a local business isn’t easy these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. Luckily, there’s an easy way to improve your local SEO. All you have to do is list your business in online business directories such as Yellow Pages, Manta, and more. This is called building citations, and it’s a critical piece of a local marketing strategy. Today, Google is inserting itself between consumer and local business websites much more often. For proof, you need to look no further than Google My Business, Accelerated Mobile Pages (AMP), featured snippets, and most importantly, local packs. By building citations, you can make sure that you appear in these local packs when people look for businesses like yours in their area. Business directories may seem like a thing of the past, but they’re a great way to grow your presence online. You can improve visibility by listing your local business' NAP (Name, Address, Phone Number) on directories, online business listing sites, and citation sites. Aside from improving your local SEO, these can also improve your rankings on search engines because the listings usually link back to your site. Make sure your company listing has the following information once you add it to a directory: Consistent NAP. If you add or update your business on multiple business...