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A Comprehensive Guide to LinkedIn Sponsored Updates

LinkedIn Advertising
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A Comprehensive Guide to LinkedIn Sponsored Updates When it comes to growing your brand and boosting your revenue, social media matters. Here's why: More than three billion people worldwide now have social media accounts, and 54% of those users leverage social media to research products. The biggest challenge? Finding the right platform for your social media posts where you can connect with your ideal audience. While many businesses leverage sites like Facebook, Instagram, and Twitter to promote their content and increase conversion rates, there's also a case to be made for more business-focused frameworks like LinkedIn. In this comprehensive guide to LinkedIn sponsored updates we'll tackle the big questions — what are LinkedIn sponsored updates, how do they work and how much do they cost? We'll also offer a list of sponsored updates best practices to help your brand make the most of this social content solution. What are LinkedIn Sponsored Updates? Let's start at the beginning: What exactly are LinkedIn sponsored updates? Also called sponsored content, the official LinkedIn help page says a sponsored update is, “a LinkedIn Page update that is sponsored as an advertisement and is delivered to the LinkedIn feed of members beyond those who follow your company.” In practice, LinkedIn sponsored updates are advertisements created by your company or marketing team which are then served to LinkedIn users who either follow your page or follow pages in a similar content space. These ads are served as part of the native LinkedIn feed and...

How to Run LinkedIn Ad Campaigns: A Beginner’s Guide

LinkedIn Advertising
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How to Run LinkedIn Ad Campaigns: A Beginner's Guide LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. It might seem a little bit intimidating. You have enough on your plate … do you really need to figure out another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. This is especially easy to do if you're using the HubSpot ads tool. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. Bookmark this post and refer to it when you're ready to get started.   Advertising on LinkedIn is a two-step process: 1) setting up your LinkedIn campaign, and 2) creating your LinkedIn ad(s). In this section, we walk through how to set up a campaign and build your ad(s) — plus some best practices and tips for each. 1. Create your LinkedIn ad campaign. Your LinkedIn advertising campaigns will live on a platform separate from the LinkedIn you see every day — the LinkedIn Marketing Solutions platform. Visit this page...