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Management by Objectives: Everything You Need to Know

Leadership
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Management by Objectives: Everything You Need to Know A very famous Cheshire cat once said, "If you don’t know where you’re going, any road will take you there." Alright, maybe Lewis Carroll is actually the one that penned that quote, but it’s true nonetheless, and good advice for life and business. As a leader, you have expectations for your team. You want to see a specific level of performance and efficiency, but have you ever been clear about exactly what success looks like? If goals and desired outcomes are not communicated to employees, they can’t possibly meet your expectations. This leads to micromanaging or helicopter-managing and instills the belief in your employees that you do not trust them or their ability to achieve results. Over time, this breeds resentment erodes job satisfaction and increases the rate of turnover as employees go off in search of greener pastures. If you’ve seen this situation occur multiple times throughout your organization, it’s time to look at your leadership style. Do you provide your employees with the knowledge and the skills they need, and clearly communicate what you want to see? If not, it’s not too late. Shift your mindset and company culture to management by objectives and watch your employees step up to the challenge. What is management by objectives? The term "management by objectives" (MBO) may be new to your vocabulary, but it’s certainly not a new concept. MBO is one approach managers use to get the most out of their employees....

Why Marketers Should Leverage Subject Matter Experts for Audience Growth

Leadership
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Why Marketers Should Leverage Subject Matter Experts for Audience Growth No matter the format, message, or style of online content, everyone's striving to reach the largest possible audience with the best possible content. Making that a reality requires companies to create something that answers an audience's most pertinent questions, is presented in an engaging way, and maybe even offers some new ideas no one's hit on before. As content marketers aim for these goals, one ingredient can distinguish popular content from something that barely gets noticed: the input of a subject matter expert (SME). Partnering with an SME can strengthen content's credibility and value, in turn helping audience growth. In this post, we'll review what a subject matter expert is, how to become one, and why your company should leverage SMEs in your content marketing strategy. Businesses might leverage an SME to integrate new software, fix technical issues, design their website, extract and format data, and provide insight. Additionally, a company may hire a subject matter expert to have on retainer as an ongoing consultant. When that's the case, you might be wondering what that job looks like. Let's dive in below. Subject Matter Expert Job Description While people can become SMEs no matter what their official job title and description are if you're a subject matter expert looking for a job, you might find a job that reads something like this: At ‘Company X', we are looking for a subject matter expert in social media to help...

The Ultimate Guide to Succession Planning

Leadership
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The Ultimate Guide to Succession Planning At one of my first jobs out of college, my manager admitted that my professional growth "wasn't a priority." I knew I wasn't in a leadership role that required succession planning, but the admission still stunned me. Without support for career development, I wound up leaving the company. This situation may seem dramatic, but it points to the importance of having a succession plan in place. Of course, senior leadership roles take precedence because these can create a larger vacuum if the position is left unfilled. But succession planning can (and should) extend to all leaders across a company. Developing a succession plan can set your company up for smooth transitions when leaders resign or accept a promotion. It can have a major impact on employee morale and can position your team to skillfully handle future business challenges. But you don't want to wait until you absolutely need a successor. At that point, you're scrambling and may choose the wrong person. Let's look at the ins and outs of succession planning so your team is prepared for any transition. What is succession planning? Succession planning is a strategic process for identifying high-potential employees and taking steps to prepare them for future leadership positions. It helps your business develop and retain the talent pipeline so you can quickly fill vacant leadership roles. Some succession plans look ahead 12 to 36 months for when a leader retires, steps down, advances, or leaves. Others, including CEO...

How to Build and Scale a High-Performance Marketing Team, According to Leaders Who’ve Done It

Leadership
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How to Build and Scale a High-Performance Marketing Team, According to Leaders Who've Done It In 2020, I started using Headspace. And, as it turns out, so did everyone else. The meditation app, which was first launched back in 2012, initially generated roughly $30 million in revenue and, as of 2017, had 40,000 subscribers. Today, the app has over 2 million users, and is valued at $320 million dollars. How's that for growth? But, when any company scales that quickly, it begs the question: Will the business survive, and even thrive under its newfound success? Or will it crumble? Perhaps your company is experiencing similar growth, and your marketing team is feeling the growing pains. Or, maybe your business is brand new, and you're focused on effectively building a strong marketing team for the first time. Whichever the case, the challenges that come along with building or scaling a marketing team can be detrimental to an organization if handled poorly. Which is why I sat down with marketing leaders at Google, Microsoft, Wistia, Canva, and Typeform to learn their tips for successfully building or scaling a team — so that you're ready when it's your time to grow. Let's dive in. Tips for Building an Effective Marketing Team 1. Hire with diversity, equity, and inclusion in mind. There are countless benefits to diversity in the workplace – for instance, did you know organizations with a diverse leadership team have 19% higher revenue on average than companies with less diverse leaders? Or, how...

15 Time Management Skills, According to HubSpot Marketing Managers

Leadership
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15 Time Management Skills, According to HubSpot Marketing Managers It's late and you're working on a project that's due soon. You feel overwhelmed by your tasks and aren't quite sure how you got here. You make a self-promise to resolve this issue but you don't know how, so the cycle continues. Consider this your WebMD diagnosis: You're likely struggling with bad time management. The good news is, time management is a learned skill. By following the tips below, written with cross-functional teams in mind, you can be on your way to getting back control of your time and working efficiently. What can time management skills help a person do? Time management is necessary for a successful personal and professional life. When you manage your time well, you can be more productive and efficient. You have a solid understanding of what each task requires and you can plan accordingly. It allows you to maximize your time and perform better. Managing your time well also helps you produce high-quality work. When we struggle with this skill, we often rush to complete our tasks and can easily feel overwhelmed. 1. Learn your pattern of productivity. Everyone has a different productivity pattern. We've long separated people into two categories: Morning people and night people. However, there are many more facets to productivity. Perhaps you're more efficient during short sprints of focus, following the Pomodoro technique. Or you might prefer knocking out your top priorities in one stretch. Find out what makes you...

How to Discover Your Long-term Career Goals, According to Experts

Leadership
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How to Discover Your Long-term Career Goals, According to Experts "Where do you see yourself in five to ten years?" Of all the job interview questions out there, this has always been one of the most difficult. These days, the next steps in your career aren't always linear. The age-old corporate ladder model of putting in a few years as an associate contributor, becoming a manager of a small team, and climbing your way to the senior management or director level is not right for everyone. And considering you'll spend roughly one-third of your life at work, it's critical you take the time to reflect and choose the best career path for you. To help you figure out your short and long term career goals, I spoke with four career coaches. Here, we'll explore how you can determine your own career goals for long-term professional fulfillment. Let's dive in. What are career goals? Career goals are any short or long term milestones you hope to achieve throughout your career to get you where you want to be. While your personal goals might include starting a family or buying a house, your career goals are entirely focused on the trajectory of your professional life.  Your long term career goals are the adult answer to the question, "What do you want to be when you grow up?" Perhaps you hope to become CFO, business owner, or VP of Marketing. Alternatively, maybe you want to become a lecturer at a college, open...