The Best B2B Lead Gen Campaigns for Every Channel
Lead GenerationThe Best B2B Lead Gen Campaigns for Every Channel
As a marketer, you’re always on the hunt for more leads. However, building the best lead generation strategy involves an in-depth understanding of tried-and-tested channels. Then, you’ll need to find the most effective combination of tactics for your unique goals.
In this post, you’ll gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Best of all, you’ll learn effective strategies and impressive real-world examples for each.
Table of Contents
Social Media Marketing Strategies
PPC Lead Generation Strategies
Blogging Lead Generation Strategies
Email Marketing Lead Generation Strategies
Top 10 Lead Generation Best Practices
What is B2B lead generation?
B2B lead generation is the process of bringing prospective customers to your organization. These leads should be potential buyers who would benefit from your business’ product or service.
The types of leads generated vary by campaign and marketing platform. Disciplined B2B marketers understand the different dynamics, budgets, and expectations typical of each lead generation channel.
Learn more about B2B lead generation in the video below.
Social Media Marketing Strategies
Social media is a critical component of B2B marketing. Social media marketing is typically less expensive than traditional advertising costs and offers broad mileage. In fact, 44% of marketers identified social media as their top channel for acquiring new customers, according to 2022 HubSpot Research.
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Here’s how...
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