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Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way

Lead Generation
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Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way Let’s set the stage: I’m about to dig into the best darn pile of spaghetti and meatballs I’ve ever seen. Just as I twist my fork in the pasta, spear a mouth-watering meatball, and go in for my first savory bite...the phone rings. "May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end. "This is an important message regarding your oven preferences." This frustrating interruption is why we’re here to discuss inbound lead generation — a solution that can save your business or organization from being that annoying, disruptive cold caller that is ruined by spaghetti night. Let's start with defining a lead, and then we'll cover what online lead generation is, why you need lead generation, how you qualify someone as a lead, how to label lead types — such as sales qualified leads, how you generate leads, and why inbound lead generation is much more effective than simply buying leads. What is a lead? A lead is any person who indicates interest in a company's product or service in some way, shape, or form. Leads typically hear from a business or organization after opening communication (by submitting personal information for an offer, trial, or subscription) … instead of getting a random cold call from someone who purchased their contact information. Let's say you take an online survey to learn more about how to take care of your car. A day or...

The Best 18 Online Quiz Makers for Boosting User Engagement in 2021

Lead Generation
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The Best 18 Online Quiz Makers for Boosting User Engagement in 2021 Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped — to a mere eight seconds. Fortunately, there are fun and unique strategies you can implement to engage your audience — and one of those strategies is an online quiz maker. Similar to the addictive nature of Jeopardy, online quizzes are a fun way for people to engage with your brand. Additionally, consistent online quizzes can help you stay top-of-mind when your consumer is finally ready to buy. Online quizzes also help you gain a better understanding of your users, and help create stronger relationships with them. But, whether you’re looking for a professional survey tool or a more lighthearted quiz maker, there’s a range of options to choose from — which one will help drive the best long-term results? We’ll explore our favorite 18 quiz makers shortly, but first, let’s take a look at the key features of great quiz makers. Online Quiz Makers: Key Features Quiz makers come in all forms. Some are incredibly professional, while others are pretty casual. Some are intended for fun, and others are meant to drive real business growth. Whatever your goal, you should always look for the following key features in your quiz maker. Easy Promotion Options You’re trying to gather as many responses as...

The 5 Best Ebook Formats for Marketers [Free Templates]

Lead Generation
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The 5 Best Ebook Formats for Marketers Some argue that in the world of marketing, ebooks are dead. Others say they are not. But the fact is that ebooks — when written, designed, and marketed properly — can generate thousands upon thousands of contact submissions for your business. Whether you're just getting started with ebook creation as a marketing tool, or you're reconsidering the role of ebooks in your existing content strategy, you're likely asking yourself an important question: What is the best ebook format for the ebooks in my marketing library?It's important to note that this question can be answered in two different ways: What is the best ebook format for content creation? What is the best ebook format for content consumption? Here, we'll cover best practices for both of these topics — and explain how HubSpot's Ebook Templates can help you achieve your marketing team's lead generation goals. Featured Resource: 18 Free Ebook Formatting & Creation Templates Download Free Ebook Templates Need help formatting your ebooks? Our collection of 18 free ebook templates will help you create and format your ebook content for an incredible reader experience in Microsoft PowerPoint, Adobe InDesign, and Google Slides so that you can format your ebooks in the way that best suits your marketing team and your content readers. The 3 Best Ebook Formats for Content Creation 1. Adobe InDesign Adobe's advanced design software gives content creators a myriad of options for creating and formatting their ebooks....

Gated Content: What Marketers Need to Know

Lead Generation
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Gated Content: What Marketers Need to Know As William Shakespeare once wrote, "To be or not to be, that is the question." Marketers have a similar classic debate and that is: gated versus ungated content. While 80% of B2B content marketing assets are gated and lead generation is one of the top objectives for marketers, it's not an open and shut case. That's why we've gathered everything you need to know about gated content in this post. Below, let's review what gated content is and how it compares to ungated content. Then, we'll dive into gated content best practices and look at some examples. So, how does gated content work? Usually, users arrive at your website and see a CTA or pop-up that offers them access to a piece of content in exchange for their information. Your CTA or pop-up could lead to a landing page where the visitor will get more information on the content offer. It's important to note that gated content for inbound marketing is free and not hidden behind a paywall. Users just need to submit contact information to access the content. Now, you might be wondering, "Why would I hide my content from my audience?" Typically, the goal of gated content is lead generation. Marketers will create targeted content for their audience and use it to attract leads. Gated content isn't used for brand awareness or visibility campaigns because the nature of hidden content doesn't allow for high traffic. Below, let's discuss the...

16 Creative Lead Generation Ideas to Try

Lead Generation
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16 Creative Lead Generation Ideas to Try Lead generation is tough, whether in person or online. Sending cold emails and scraping together lists can be difficult because — let's face it — often, people don't want to take the time out of their schedules to talk. What if you could reach your lead generation goals using methods that actually add value for your prospects? And what happens when traditional lead generation methods fall flat due to internal or external circumstances? This lead generation utopia I'm describing is a possibility. To walk you through how to achieve this for your business, we've detailed several creative methods you can add to your lead generation strategy. These ideas provide valuable information that helps prospects rather than simply pushing them to make a purchase. Let's unpack these 16 creative lead generation ideas to spark activity on your content offers, email lists, websites, and conversion rates. Discover all of HubSpot's free lead generation content and resources, all in one place. 1. Share success secrets from thought leaders. Want to provide unique value in your content? Reach out to a thought leader in your industry or even your company. By interviewing an expert to uncover their secrets, you prove to potential customers that you're dedicated to delivering the best advice and insight out there. Below you'll see Groove's take on this approach through an interview with the CEO of The Foundation, Andy Drish. The folks at Groove frequently interview successful founders and ask very specific...

How to Bridge the Gap Between In-Person and Online Lead Generation

Lead Generation
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How to Bridge the Gap Between In-Person and Online Lead Generation From a marketing standpoint, the great benefit of online channels is the ability to track and measure how effective they are. Knowing which social links led to a conversion, or which web pages ultimately influenced a customer to purchase your product, makes us better and more effective marketers. But what about the power of in-person events? How do you measure the value of a speech or understand the influence a conference had amid all the other interactions a prospective customer had with your company online? Linking the online and offline activities has long been a challenge for marketers — but it's not impossible. Here, let's dive into a few ways you can bridge the gap between in-person and online lead generation. Additionally, we'll explore how to transition to online lead generation if you find some of your traditionally in-person events are now cancelled and replaced with virtual customer interactions. How to Transition In-Person Events to Online Lead Generation 1. Provide an option for your attendees to download slides. Speaking at an event carries with it a tremendous amount of potential — more than any vendor table or collateral seat-drop can offer. You have the capacity to captivate an audience, teach them something new, and form a lasting impression. But even the best speeches are lost opportunities if you don't translate them to visits to your website and potential conversions. Giving your email or website URL alone may not be...