What's a Conversational Landing Page (& How Do You Create One)? Marketers have found that conversational experiences on landing pages (such as chatbots and live chat) convert three-to-four times more than a traditional landing page. Additionally, a report from Juniper Research predicts that by 2023, the adoption of chatbots across the retail, banking, and healthcare sectors will save businesses $11 billion annually. So, what do these conversational experiences entail and how should chatbots be incorporated on your landing pages to increase conversions while saving your team time and resources? Conversational Landing Pages In this blog post, we’ll talk about what conversational landing pages are, what makes them unique, and how to create one of your own. Let’s dive in. Automate and scale conversations on your website with HubSpot’s Chatbot Builder Software. A conversational landing page may also answer visitor inquiries, resolve challenges, share specific offers, and guide customers to whatever it is they need via chatbot or live chat. If your landing page only includes a chatbot for visitors to interact with, you may customize the bot so it can detect complex issues that require the support of a human — then, the bot can direct visitors to live chat. What makes conversational landing pages unique? In addition to conversational landing pages, there are two other main types of landing pages that are used to engage visitors: traditional landing pages and hybrid landing pages. A conversational landing page looks something like this, with the chatbot conversation filling...

11 Stats That Make a Case for Landing Pages A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel. Since landing pages are tailored to customer interests, using them in your marketing strategy can help you convert a significant number of qualified prospects since you can assume that they’re ending up on a landing page because its content interests them. If you’ve yet to consider using them or you want to update your current landing page strategy, this piece will go over 11 stats that make a case for using landing pages as a means to increase your conversion rates and generate more leads. 11 Stats That Make a Case for Landing Pages 1. The average landing page conversion rate across all industries is 9.7%. Given that 10% is a benchmark for a good conversion rate, taking the time to create a landing page that carefully considers the interests of your target audience will benefit your business. Whether you sell SaaS or clothing, a higher conversion rate from landing pages means a longer list of leads to nurture into paying customers. 2. Landing pages are the least popular type of...

The Ultimate Guide to Landing Pages As you browse and maneuver around the internet, you visit landing pages all the time. A landing page can be the designated page you’re taken to when you click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website. Regardless of how you "land" on a landing page, its purpose is to encourage you to convert to a lead or customer. For that reason, landing pages are uniquely powerful components of a business's digital marketing strategy. What is a landing page? A landing page is a website page with a specific purpose — the objective of a landing page is to convert visitors into leads. While there are many types of landing pages the intent the same — get more leads. Landing pages contain lead forms that ask visitors for their contact information in exchange for something of value, otherwise known as an offer. The video below will help drive that definition home. Now, think about how protective you are of your personal information. What would make a person want to give up their contact information over the internet? Well, that’s where landing page best practices come in. A targeted, well-crafted landing page with a solid format and sound copy will get almost anyone to submit their information. First, why do you need a landing page? Why would you create a special...

13 Simple (But Critical) Tips for Creating Better Landing Pages There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages. Landing pages also focus your visitors' attention on one particular offer, limiting the distractions of everything else on your website. Visitors are on a landing page for just one single purpose: to obtain an offer by completing a lead-capture form. But converting visitors into leads, even with landing pages, is much easier said than done. In fact, there are quite a few best practices every marketer should consider when setting up and optimizing landing pages. So to keep you on track, here is your landing page tip list, excerpted from our newest ebook, The 30 Greatest Lead Generation Tips, Tricks & Ideas. 1. Include all critical elements of an effective landing page. Landing pages, sometimes also called “lead-capture pages,” are used to convert visitors into leads by completing a transaction or by collecting contact information from them. In order to make these transactions happen, it’s critically important that your...

What Is a Landing Page? All Your Questions, Answered If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more. Here, we'll explore what a landing page is, the myriad of landing page benefits and how you might use a landing page to reach your business goals, and how to make your landing pages as powerful as possible. What is a landing page? A landing page is a page on your website where you can offer a resource from your business in exchange for a visitor's contact information. Marketers can capture this contact information using a lead-capture form, where visitors can enter details like their name, email address, and job title. A good landing page is focused on a particular stream of traffic -- say, from an email campaign that's promoting an ebook. Because the landing page is targeting just people who are (presumably) interested in this ebook, and because this ebook has exclusive information that elaborates on a topic your audience cares about, you can convert a higher percentage of your website visitors into leads whom you can then follow up with. How to Create a Landing Page To create...

The Best 16 Landing Page Builders for Any Business Lead generation is essential for driving sales and growing an online business. There are plenty of different methods for generating leads, but one of the most effective options is a well-designed landing page. Building a fully-optimized landing page has never been easier -- in fact, it's now possible to create a lead generation gold mine using drag-and-drop tools without seeing a single line of code. Whether you're managing one or multiple pages, there are now so many options available that it can be tricky to find the best one of your needs. More than likely, the hardest part of designing a landing page is choosing the right tool to get started -- plus, you don’t want to waste months designing a landing page before realizing the software simply isn’t up-to-speed with what you need. To ensure you’re able to choose the best landing page builder for your team's goals, we've cultivated a list of the 14 best -- but first, let's explore some key features to look for in a landing page builder. Key Features of a Landing Page Builder Although there are many landing page builder options with unique strengths and weaknesses, there are certain features you'll want to see in any landing page builder. Here are four: 1. Easy-to-use visual builder. These days, users demand ease-of-use, and landing page builders tend to feature a drag-and-drop interface which makes it easy for anyone to build a landing page...