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How to Do Keyword Research for SEO: A Beginner’s Guide

Keyword Research
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How to Do Keyword Research for SEO: A Beginner's Guide While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website. Why is keyword research important? Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy. People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches. In addition, in the inbound methodology, we don't create content around what we want to tell people; we should be creating content around what people want to discover. In other words, our audience is coming to us. This all starts with keyword research. For an inside look into how Arel="noopener" target="_blank" hrefs can aid you in your SEO keyword research, check out our case study and exclusive interview here. Conducting keyword research has many benefits, the most popular...