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On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website

Keyword Optimization
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On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website SEO can sometimes feel like it stands for "Something Extremely Obscure." As marketers, we're responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords. But keeping pace with all of those changes isn't easy. Thankfully, when it comes to achieving SEO success on your website, there's one rule of thumb that remains a tried-and-tested technique: optimizing your website with relevant and targeted keywords. By having a well-optimized site, you'll start to see results like improved visitor quality, higher conversion rates, and in the end: more closed customers. In this article, I'm going to cover how to add keywords to your website once you've already completed your keyword research. So before you dive into this post, be sure to read this awesome blog post on how to do keyword research. Got your keywords ready? Alright. Read on to learn what on-page SEO is, where to add those keywords to your website, and how to avoid search penalties. What is On-Page SEO? SEO, or search engine optimization, is all about creating content, optimizing it, and promoting it. When we talk about SEO, we often talk about "on-page SEO" and "off-page SEO." What's the difference? In short: On-Page SEO is what a site "says to a search engine." Off-Page SEO is what...